Marketing Day: Google Q3 Earnings, Updated Facebook Ad Controls & A B2C Content Marketing Survey
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Q3: Earnings, Revenues Miss, Paid Clicks Up, CPCs Down 2 Pct. Google announced Q3 2014 earnings this afternoon. The company reported $16.52 billion in “consolidated revenues.” This represented a 20 percent […]
Amy Gesenhues on October 16, 2014 at 5:04 pm | Reading time: 10 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Q3: Earnings, Revenues Miss, Paid Clicks Up, CPCs Down 2 Pct.
Google announced Q3 2014 earnings this afternoon. The company reported $16.52 billion in “consolidated revenues.” This represented a 20 percent increase over Q3 2013. However earnings per share and revenues were below Wall Street expectations. The stock is off in after-hours trading. Google sites generated $11.25 billion, which was 68 percent of total revenue (20 percent […] - Google: We Are Actively Working With HTTPS Sites To Display Google Trusted Stores Badges
In August, we reported on a number of problems site owners were running into when converting to their entire sites to HTTPS because various site integrations weren’t HTTPS-friendly yet. Participants in Google’s Trusted Stores program were among those dealing with incapability problems. The Trusted Store program requires the Google’s ecommerce verification badge be displayed on […] - Facebook Ad Controls Get Big Upgrade With Ad Set Targeting & Bidding
One of the goofiest elements to Facebook advertising has finally been extinguished. A new campaign structure update that impacts all Facebook ad campaigns gives the newer “ad sets” the ability to feature targeting, placements and bidding. Earlier this year, Facebook announced the new “ad set” groupings that ending up disappointing due to the lack of flexibility […] - Survey: 77% Of B2C Marketers Use Content Marketing, But 21% Fail To Track Its ROI
In a follow up to its B2B Content Marketing survey results, the Content Marketing institute released its B2C Content Marketing report, revealing 77 percent of B2C marketers surveyed are using content marketing tactics. While the B2B content marketing report included 1,800 survey responses from B2B marketers, only 307 of the marketers polled in this report […] - New Feature For Facebook Pages? Listings Of “Valuable” & “Irrelevant” Fans
One of the limitations of Facebook Pages has long been the lack of quality information about people who have liked a Page. Audience insights are limited to non-specific demographics, such as user age, gender and location. Page administrators who dig around enough can pull up the list of all the users that have liked a […] - U.S. Programmatic Ad Spend To Top $10 Billion In 2014 And Double By 2016 [eMarketer]
Programmatic — automated digital ad buying — is on fire in the U.S, with adoption rising quickly this year. New data from eMarketer pegs the programmatic display market in the U.S. at $10 billion this year, and estimates it will top $20 billion by 2016. “2014 has proven a pivotal year, and with the majority […] - Are You Safe? Facebook Introduces Safety Check For Natural Disasters & Crises
Did you feel it? Are you safe? Social media has become the default communication medium during natural disasters and other crises. With its unmatched speed and worldwide reach, there’s no better way to gather — and push out — information about humans in danger. Today Facebook announced a feature, called Safety Check, that builds upon […] - Apple Announces New iPad Air 2, Mini 3, Mac Mini And iMac With 5K Display
The event began with a video recapping the recent iPhone 6 and iPhone 6 Plus launches around the world. It showed lots of excited people coming out of Apple stores in cities across the globe. Tim Cook then took the stage. He says, “It’s been an incredible year . . . an amazing reception to […] - 10 Key Mobile/Location-Based Stats That Marketers Need
Wondering what’s on the horizon for location-based mobile marketing? Contributor Aaron Strout discusses recent key trends. - Get Proven Social Media Marketing Tactics from a Full House of Experts – Register Now, Rates Increase Friday
Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 19-20 in Las Vegas. Here’s what you get: More than 40 of the world’s most knowledgeable social […] - A Google Analytics Setup Checklist
In this helpful how-to, columnist Brian Massey explains how to set up your analytics to get the most from your data. - Top 10 Movie Trailers On YouTube: The Hobbit & The Hunger Games Set To Be Season’s Top Blockbusters
With a December 17 release date, “The Hobbit: The Battle of the Five Armies” is set to be a box office hit if you’re going by the most watched movie trailers on YouTube this past summer. The upcoming movie earned the No. 1 spot on YouTube’s top ten list of trailers, with more than 17 […] - The Future And Challenges Of Tag Management
Contributor Hollis Thomases brings us part five of a multi-part series diving deep into tag management — what it is, how it works, how to find a partner and how you can benefit. - Google Analytics Launches New Set Of Tools For Tag Manager Users
Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated interface. Google says its new Tag Manager API has, “All the power of the web interface.” According to Google, its new APIs make it easier to manage bulk user access, letting users set permissions […] - Awaiting Apple: Data Show iPad 2 Most Common, Air Best Selling iPad
Tomorrow is Apple’s “one more thing” event devoted to new iPads and Macs. Earlier today some of the anticipated iPad announcements leaked, showing an “iPad Air 2″ and an “iPad Mini 3.” While these will no doubt be interesting (even compelling) devices introduced, will consumers feel compelled to buy them? Analytics platform Localytics released data showing that the iPad 2 is […] - Turn Customers Into Followers With A Free Wi-Fi Connection
Offering your customers free wi-fi service is a nice perk, one that could engender good will and perhaps even return visits to your brick-and-mortar store. But now there’s a way to offer your perk and gain social media currency too. Mood Media, an Austin, Texas-based firm, announced this week the launch of Mood Social Wi-Fi, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Tune Your Paid Search Campaigns To Account For Holiday Volatility
- XML Sitemaps Or RSS/Atom Feeds? Google Says Use Both For Optimal Crawling
- RKG Q3: Paid Search Ad Spend Surged 26 Percent Y/Y
- Are Bigger iPhones Better For Paid Search?
- Get Proven Social Media Marketing Tactics from a Full House of Experts – Register Now, Rates Increase Friday
- 10 Trends In Local Media That Every Marketer Must Know
Online Marketing News From Around The Web:
Affiliate Marketing
- Making Affiliate Marketing Attractive to Bloggers, www.revenews.com
Analytics
- Pageviews aren’t perfect, but ad buyers see flaws in attention measures, Digiday
- Placed Brings Location Analytics to Programmatic, streetfightmag.com
- Socialbakers CEO Discusses Social Analytics And In-Feed Native Measurement, www.adexchanger.com
- What Gets Measured Gets Done, fizzle.co
Business Issues
- Microsoft CEO Satya Nadella sets new diversity plan after ‘humbling’ experience, Geekwire
- Reddit Acquires Alien Blue, TechCrunch
Content Marketing
- 7 ways that content goes viral, socialtriggers.com
- Content Marketing Strategy 101: Make it a Game, contentmarketinginstitute.com
- Crime and Public Relations, a Content Marketer’s Story, contentmarketinginstitute.com
- Gigaom’s Sponsored Content: The Good, the Bad, and the Ugly, contently.com
- How to Achieve Content Marketing Success, www.socialmediaexaminer.com
- How to Use Data to Inform Your Content Strategy, blog.simplereach.com
- Treating (Not Tricking) Your Readers With Quality Content, www.thunderactive.com
- Use Content Marketing to Move into New Vertical Markets, www.verticalmeasures.com
Conversion Optimization
- 10 Website Changes That Reduce Your Conversions Most, www.incomediary.com
- 15 Resources on Conversion Centered Design, blog.crazyegg.com
- 6 Characteristics of High-Converting CTA Buttons, blog.crazyegg.com
- B2B Landing Page Best Practices, www.swellpath.com
Domaining
- Down Market Could be Good for Domain Buyers, www.domaininvesting.com
- Google launches our first US top-level domain — .SOY, googleandyourbusiness.blogspot.com
- Governments weigh in on community and two-letter domain names, domainnamewire.com
Ecommerce
- A Study of the Top 10 Largest Department Stores in the U.S., www.internetretailer.com
- Blurring the Lines: The Rise of Omni-channel Retail, advertise.bingads.microsoft.com
- Combining Email + Facebook Ads Reached Customers Who Are 22% More Likely to Purchase, www.exacttarget.com
- How to Stop Potential Customers from Comparison Shopping, blog.kissmetrics.com
- Nike vs. Adidas: which provides the best ecommerce experience?, econsultancy.com
- Online Retailers: The Secret to Seasonal Success in 2014, analytics.blogspot.com
- Three digital marketing trends that will impact retailer’s campaign ROI, www.internetretailer.com
- Why iPad is Still The King of Ecommerce, blog.custora.com
Email Marketing
- Applying back-to-school lessons to holiday e-mail strategy, www.internetretailer.com
- How to get a 50% email open rate from new subscribers, myemma.com
- Top 20 Email Marketing Slideshare Presentations, upcity.com
General Internet Marketing
- 4 Ways to Build Trust and Humanize Your Brand, moz.com
- A Guide to Presenting at Digital Marketing Conferences, 3Q Digital
- Enterprises’ Top Digital Marketing Priorities for 2015, www.marketingprofs.com
- Retiring General Mills CMO Names His Favorite Campaign, adage.com
Internet Marketing Industry
Mobile/Local Marketing
- Google Play downloads now exceed Apple’s App Store by 60 percent, The Next Web
- Should I Post A Public Comment or Send A Private Message?, biz.yelp.com
- Six mobile tips for the holidays, www.internetretailer.com
- Taplytics for Android is Here, blog.taplytics.com
- The Mobile Marketing Trends Brands Need To Be Aware Of, www.revenews.com
- Ultimate List of Review Widgets and Badges for Your Local Business Website, www.localvisibilitysystem.com
Reputation Management
- Should you worry about Google+ for your online reputation?, www.trackur.com
Social Media
- 10 Reasons Social Logins Could Be a Game Changer, www.verticalresponse.com
- A Guide to Google Plus Polls, www.plusyourbusiness.com
- Facebook Engagement: How To Make Your Fans Say “I Do”, www.searchinfluence.com
- Four Things My Four-Year-Old Has Taught Me About Social Marketing, www.socialmediaexplorer.com
- Global Facebook Advertising Benchmark Report: Q3 2014, www.nanigans.com
- How to get Paying Customers with SlideShare Marketing, blog.kissmetrics.com
- How to Help Your Social Media Customer Service, www.convinceandconvert.com
- Out with traditional social, in with Instagram, Pinterest, www.mobilecommercedaily.com
- Raising Social Capital Is a Key to Small Business Marketing, streetfightmag.com
- Reasons Why Your CEO Should Be On Social Media, www.marketingtechblog.com
- Television is Now a Social Media Venue Too, www.searchenginepeople.com
- Test Your Holiday Social Strategy Early and Often, simplymeasured.com
- The Point of Using Rich Pins, www.getelastic.com
- Top Five Things to Learn from the Greggs vs Google Twitter Debacle, www.problogger.net
- Want to improve your social media share? Harness the power of positivity in social media, blog.bufferapp.com
- Why Social Agents Can Be Your Agency’s Best Clients, adage.com
- If You Don’t Have Good Content, You’re Going to Fail on Social, contently.com
- Offering Free Tools to Increase Your Social Reach, pushingsocial.com
Video
- 4 ways to get the most value out of your video creation strategy, research.tdwaterhouse.ca
- A video producer soWant A Digital Video? Ask These Five Questions First., www.adknowledge.com
- Brands on YouTube: Cracking the Influencer Creator Market, www.reelseo.com
- Roku Set to Launch Video Ad Network, www.adweek.com
- Track Visitors from YouTube to Your Site, www.reelseo.com
- Why video is dominating mobile, www.mobilecommercedaily.com
- YouTube for Business: Are You Making the Right Content for Your Brand?, www.touchstorm.com
- YouTubers in Breach of FTC if They Fail to Disclose Sponsorships, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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