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MarTech » Marketing Management » Marketing Day: Google Shuts Down Orkut, Facebook Launches Atlas & Up Close With Ello

Marketing Day: Google Shuts Down Orkut, Facebook Launches Atlas & Up Close With Ello

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Sheryl Sandberg & Katie Couric On Thriving Amidst Seismic Platform Shifts It’s a mobile world and both Katie Couric and Sheryl Sandberg are doing their best to help their companies adapt. Couric […]

Amy Gesenhues on September 29, 2014 at 5:07 pm | Reading time: 7 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Sheryl Sandberg & Katie Couric On Thriving Amidst Seismic Platform Shifts
    It’s a mobile world and both Katie Couric and Sheryl Sandberg are doing their best to help their companies adapt. Couric and Sandberg, two of the top executives in the media-industrial complex, kicked off the Interactive Advertising Bureau’s MIXX conference today in New York with a discussion exploring that common ground. Both are leading businesses […]
  • Studio Launches Competition To Gamify Game That Will Promote Upcoming “Shaun The Sheep” Film
    Once upon a time, movie marketing consisted of posters, billboards and TV commercials. My, how we’ve grown up over the years! Who would have thought an app game could be used to promote a movie release? Well, that’s pretty much standard practice now for certain films. One such film, Shaun the Sheep (due to be released […]
  • YouTube VP Of Content Tom Pickett Leaves Company
    The Wall Street Journal reported last Friday that YouTube’s Vice President Tom Pickett had left the company. “Tom has played an important role over the last seven years growing YouTube’s operations and content partnerships organizations,” YouTube said in a statement to the Wall Street Journal, “The strong team he has helped build will continue to […]
  • How To Create Hands-Off Display Campaigns That Deliver Results
    There are literally billions of possible combinations an advertiser can choose from to reach a target user, but not every company has the time nor the resources to take a trial-and-error approach to campaign strategy. For instance, what combination of audience demographics, gender, geographic location, occupation, interests and age range will deliver the most impressions? And, […]
  • Infographic: Requiem For Orkut As Google Pulls The Plug
    Tomorrow Google will shut down Orkut, its first attempt at a social network. Launched in January 2004 — a month before Facebook — and named after its creator, Google engineer Orkut Büyükkökten, Orkut was very popular in India and Brazil; especially, Brazil where it was the dominant social network until Facebook finally surpassed it in […]
  • The Customer Experience Is Key: In Every Channel And At Every Interaction
    Hard-sell advertising messages don’t cut it in today’s multi-channel, multi-media messaging universe. Instead, meet your customers where they live.
  • Google Beefs Up Mobile Ad Offerings For Brands With New Formats & Tools
    As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners — […]
  • Vine’s Android App Catches Up To IOS With Advanced Video Editing Features
    Vine has updated its Android app with several new video editing features, including the ability for users to import previously recorded clips. The update, which hit the Google Play store Friday, brings Android users up to speed with users with iOS devices. The iOS app was updated in August. The new features include: the ability […]
  • Facebook Launches Atlas, Extending Ad Serving Reach Across The Web
    Over the past few months there have been a variety of stories about how Facebook intends to challenge Google across the internet using Atlas. That day has finally arrived. The company formally announced “the new Atlas.” As previously discussed Facebook/Atlas promise “people-based marketing” and measurement across device platforms and even offline. The following is from […]
  • Up Close: Ello, The New Social Network That Is So Hot Right Now
    Ello is having its moment this week. Sparked by a influx of people in the LGBTQ community protesting Facebook’s real name policy and blown into a conflagration by the tech blogging and tweeting digerati, the three-month-old social network is being swamped with so many requests its have difficult processing them all. Thursday Ello said it […]
  • Google Contracts Forcing Search, Apps On Android Partners — Report
    The Information is reporting that it has seen “confidential documents … [that] show Google has been adding requirements for dozens of manufacturers like Samsung Electronics, Huawei Technologies and HTC that want to build devices powered by Android.” These requirements regulate the number of Google apps that must be pre-installed on handsets as well as the […]
  • American Greetings Leverages Nostalgia With Crowdsourcing Effort
    The company is soliciting proposals for videos featuring the Care Bears and Strawberry Shortcake.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

  • An AdWords Script To Make Exact Match, Well…Exact
  • User-Centered SEO: Creating Long-Term Value
  • Calculating The Risk Of Search Engine Spam
  • Udi Manber Moves To YouTube As Head Of Search
  • Are Games & Lyrics Sites Google Panda 4.1′s Biggest Losers?
  • Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO
  • Marin Software, Kenshoo Named As Facebook’s Atlas Paid Search Partners
  • World War II, Communism Subtext In Right To Be Forgotten
  • Google Marks How Big Its Grown With Animated 16th Birthday Logo

Online Marketing News From Around The Web:

Affiliate Marketing

  • Affposts Posts All Your Affiliate News and Info, www.johnchow.com

Analytics

  • Bigcommerce Launches Real-Time Analytics, Business Wire

Blogs & Blogging

  • Are Blog Comments Really Dead? Experts Weigh In., www.impactbnd.com
  • Giving A Damn Is Your Business’s Best Blogging Asset, authoritylabs.com
  • How to Build a Popular Blog While Working and Raising Kids, www.blogtyrant.com
  • How to Update Your WordPress Themes and Keep Custom Tweaks Intact, www.wpexplorer.com

Business Issues

  • Forget AOL — Activist Attack on Yahoo Is All About Forking Over Alibaba Cash, recode.net

Content Marketing

  • How to Construct a Content Machine (Even If You’re Not a Natural-Born Writer), www.marketingprofs.com
  • Original Versus Curated Content, heidicohen.com
  • Resurrecting Old Content to Create New Assets, www.globalcopywriting.com
  • Two Critical Actions That Distinguish Great Content Marketers, contentmarketinginstitute.com

Conversion Optimization

  • 3 Things Beginning Conversion Optimizers Completely Miss The Mark On, conversionxl.com
  • Brain Based Conversions: Using Psychology & Neurology to Increase Conversion Rates, www.thesaleslion.com
  • How Price Affects a Consumer’s Path to Purchase, www.adweek.com

Copywriting, Design & Usability

  • Balancing Line Length And Font Size In Responsive Web Design, www.smashingmagazine.com

Domaining

  • When Hackers Steal A Web Address, Few Owners Ever Get It Back, www.huffingtonpost.com

E-Commerce

  • 5 eCommerce Fails and Fixes, blog.crazyegg.com
  • Chinese online shoppers favor U.S. e-retailers, www.internetretailer.com
  • Five essential elements every online store should have, www.launchgrowjoy.com

Email Marketing

  • 5 Email Marketing Tools to Save You an Hour a Day, www.razorsocial.com
  • 7 Reasons to Encourage Subscribers to Reply to Your Emails, blog.returnpath.com
  • DMARC: What It Means for Brand Integrity and Email Deliverability, www.silverpop.com

General Internet Marketing

  • Is Digital Advertising Ready to Ditch the Click?, adage.com
  • The Biggest Obstacles to Digital Marketing Success, www.marketingprofs.com

Internet Marketing Industry

  • In Shift, IAB to Grant Ad-Tech Companies Full Membership, adage.com

Mobile/Local Marketing

  • Mobile Advertising May Soon Rule the Marketing World, www.adweek.com
  • Why You Shouldn’t Have a Mobile Marketing Strategy, moz.com

Social Media

  • 5 New Social Media Management Platforms for Small Businesses, www.practicalecommerce.com
  • 7 Powerful Tips for a Winning Twitter Sales Strategy, www.problogger.net
  • How to Get Influential People to Amplify Your Tweets, www.mediabistro.com
  • How to Make the Most of Sharing Your Articles on Social Media, www.searchenginepeople.com
  • How to Plus ANY Update as a Business Page on Google Plus, www.internetmarketingninjas.com
  • Implications of 13 Social Media Statistics, www.adviceinteractivegroup.com
  • Pinterest Passes Twitter in Popularity, blog.getresponse.com
  • When social media over-promises, www.nickusborne.com

Video

  • 25 most thrilling branded Vines and Instagram videos of all time, econsultancy.com
  • AOL, Publicis Group Expand Partnership Into Programmatic Video and Linear TV, www.adweek.com
  • YouTube, AOL Need the Right Viewers to Keep Advertisers Happy, www.reelseo.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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