Marketing Day: Google location tracking under investigation, AppleEvent, federal data privacy laws & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Report: Arizona attorney general investigating Google location tracking
  Sep 12, 2018 by Greg Sterling
  Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies.
• Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option
  Sep 12, 2018 by Amy Gesenhues
  Lara Krug, the brand’s VP, says the spot was inspired by the conflicting need to acquire new technology while simultaneously wanting to do a digital detox.
• Top tech firms call for pro-business updates to federal data privacy laws
  Sep 12, 2018 by Robin Kurzer
  The companies are hoping that a federal law will override state rules like California’s recently-passed pro-consumer legislation.
• Guide to the top marketing automation platforms
  Sep 12, 2018 by Digital Marketing Depot
  Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. 
• Despite buzz, only one-third of B2B businesses are committed to ABM, report says
  Sep 12, 2018 by Robin Kurzer
  A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Gartner’s Andrew Frank: Third-party validation of brands, content is coming
  Sep 12, 2018 by Barry Levine
  Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’
• Despite buzz, only one-third of B2B businesses are committed to an ABM strategy
  Sep 12, 2018 by Robin Kurzer
  A Dun & Bradstreet report shows that a majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program.
• Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads
  Sep 12, 2018 by Barry Levine
  Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows.

Online Marketing News From Around The Web:

• Product Descriptions: 17 Fresh Writing Angles, Practical eCommerce
• Four Critical Elements to Effective Social Selling on LinkedIn, Top Dog Social Media
• Google Analytics Reports That Drive Content Marketing Success, State of Digital
• Google is discontinuing Inbox, focusing on Gmail, FastCompany
• How to Sell on Instagram: How Kettlebell Kings Drives Leads and Sales, Buffer
• What Are Display Ads? 5 Steps to Effective Visual Advertising, Acquisio

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.