Marketing Day: Google location tracking under investigation, AppleEvent, federal data privacy laws & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Marketing Day Header V2 MdayHere’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • Gartner’s Andrew Frank: Third-party validation of brands, content is coming
    Sep 12, 2018 by Barry Levine
    Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’
  • Despite buzz, only one-third of B2B businesses are committed to an ABM strategy
    Sep 12, 2018 by Robin Kurzer
    A Dun & Bradstreet report shows that a majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program.
  • Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads
    Sep 12, 2018 by Barry Levine
    Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows.

Online Marketing News From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Debra Mastaler
Contributor
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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