Marketing Day: Google Hangouts Gets A Website, Ecommerce Report & The Trump Factor
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on August 18, 2015 at 5:02 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Facebook Gives Page Admins Quick View Of Reach & Click Stats
Saving a trip to the Insights tab, Page administrators now can see basic performance statistics on each post at the Page level. - Google Gives Hangouts Its Own Place To Hang
Google launches a dedicated desktop page for its free communication tool. - US Ecommerce Sales Jump 14 Percent, Account For 7.2 Percent Of All Retail
Overall retail sales ticked up just one percent year-over-year, according to latest US Commerce Department report. - Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform
The company says beta tests of the new send time optimization capability increased read-rates by 25 percent. - New Wipes Let Parents Smear Baby Poop All Over Unsolicited Child Care Advice
The UK brand makes its American debut by reassuring parents that they, not the so-called experts, know their baby best. - The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President
Brands should take a page from Donald Trump and other candidates who are using social media to capture the attention of their audience, says columnist Jason Warnock. - Your Online Presence Is Failing: Here Are 4 Reasons Why
Is your online presence is failing to drive sales? Columnist Mary Wallace lays out four reasons why and what you can do about it. - The Generational Content Gap: How Different Age Groups Consume Content
Columnist Kerry Jones shares recent research about online content consumption preferences and habits across different generations. - In Google’s Android-Candy Universe, “M” Is For Marshmallow
Someday, in a museum, there will be an exhibit of all the statues representing all the different versions and flavors of Android. The latest — Android 6.0, or “M” — is being called “Marshmallow.”
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- How Can Link Builders Keep Learning?
- Custom Columns: Your Data, Your Way
- Wikipedia Confirms Google Traffic Is Steadily Dropping
- Google News Adds 7 More Languages, Including Romanian, Lithuanian & Thai
Online Marketing News From Around The Web:
Affiliate Marketing
- Rewarding Influence within the Affiliate Channel, blog.affiliatewindow.com
Blogs & Blogging
- 5 Keys to Creating a Blog Post That’s Pinterest Perfect, blog.tailwindapp.com
- 9 Habits of Bloggers Who Have Huge Audiences, www.problogger.net
- How to use big data to find sponsors for your blog, www.convinceandconvert.com
Business Issues
- BuzzFeed gets $200M from NBCUniversal to expand its reach to TV, www.buzzfeed.com
- How Many Stars Would You Give the TSA? Review Federal Agencies on Yelp, officialblog.yelp.com
- Kik Receives $50 Million Investment From Tencent, blog.kik.com
- Meet OnHub: a new router for a new way to Wi-Fi, googleblog.blogspot.com
- Pinterest Adds Twitter’s Nipoon Malhotra to Boost Product Monetization, www.adweek.com
- Reddit Names Marty Weiner, Founding Engineer At Pinterest, Its First CTO, techcrunch.com
Content Marketing
- 4 Quick Wins Until Your Content Marketing Kicks In, www.verticalmeasures.com
- 5 Places to Get Content Creation Ideas From, www.blogherald.com
- 6 Content Marketing Lessons to Learn from Monopoly, www.komarketingassociates.com
- How to Tap Into Emotions and Boost Your Content Marketing, www.jeffbullas.com
- Increase Content Marketing Success With Helpful Headline Tips & Tools, contentmarketinginstitute.com
Conversion Optimization
- 5 Ways to Instantly Improve Landing Page Conversions, www.searchenginejournal.com
- Bayesian vs Frequentist A/B Testing, conversionxl.com
- Surprising CRO Lessons from a Workout Routine, blog.crazyegg.com
Copywriting, Design & Usability
- From Russia With Love: Behind The Responsive Redesign of Kremlin.ru, www.smashingmagazine.com
- Is Above the fold Really Dead?, vwo.com
- The Difference Between UX And UI Design, usabilitygeek.com
Domaining
- Sorry Google The .XYZ Registry is Not For Sale, www.thedomains.com
- US gives ICANN an extra year to complete transition, domainincite.com
Ecommerce
- Amazon set to launch new ‘Amazon Flex’ package pickup service with Prime Now in Seattle area, www.geekwire.com
- Building eCommerce Brand Evangelists, www.goinflow.com
- Designing A Basic End-To-End Facebook Ecommerce Strategy, www.ppchero.com
- Ebay Names CMO Following Split From PayPal, adage.com
- Key ecommerce statistics from Ofcom’s Communication Market Report 2015, econsultancy.com
- Mobile commerce is now 30% of all U.S. ecommerce, www.internetretailer.com
- One Way To Compete With Amazon In Ecommerce: Personality, www.fastcompany.com
- Some big retailers ignore their apps but at what cost?, www.mobilecommercedaily.com
- The state of retail mobile apps in 5 charts, digiday.com
- What Global Opportunities for Online Retailers Look Like in 2015, www.marketingprofs.com
- Where Do Digital Buyers Start Their Online Shopping Journey?, www.emarketer.com
- Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business, streetfightmag.com
Email Marketing
- 4 Emails That Will Increase Customer Engagement, www.verticalresponse.com
- 4 Ways to Prepare for Holiday Email Marketing Now, www.practicalecommerce.com
- Five Tips for Increasing Email Engagement and Improve Inboxing, www.marketingprofs.com
- Got a Marketing Email Like This? RUN!, www.internetmarketingninjas.com
- Keeping Email Marketing Relevant for Today’s Consumer, www.martechadvisor.com
- Supercharge Your Subject Lines, blog.returnpath.com
General Internet Marketing
- Can ‘generalist’ marketing agencies still deliver high quality services?, blogs.constantcontact.com
- Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut, adexchanger.com
- Marketing Tips to Finish 2015 on a High Note, blog.marketo.com
Internet Marketing Industry
- 360pi Announces 360alerts: Complimentary Pricing Insights, 360pi.com
- Publicis Worldwide Names Guillaume Herbette CEO of MSLGroup, adage.com
- Vector Media and Gimbal, Inc., Partner to Create Transit Geolocation Offering, www.gimbal.com
MarTech
- How to Survive in a World Being Eaten By MarTech, www.cmswire.com
Mobile/Local Marketing
- 4 Ways Enterprise Mobile Repeats Intranet Mistakes, www.cmswire.com
- App Developers Fight A Saturated Market, adexchanger.com
- How the Apple Watch changes consumer shopping behavior, www.mobilecommercedaily.com
- Study Says 80% Of Apple Watch Users Are Already Using Apple Pay, techcrunch.com
- These are the 25 most popular mobile apps in America, qz.com
- Using Personalized Data and Mobile to Score With Fans, adage.com
Social Media
- Facebook Updates Business Manager, www.adweek.com
- How to Optimize Your Tweets for Search, www.socialmediaexaminer.com
- How To Use Twitter Cards To Drive Engagement, authoritylabs.com
- How’d They Do That? 7 Techniques of Successful Social Media Sharers, blog.bufferapp.com
- My Social Media Story: What Seems Like the End is Often the Beginning, dannybrown.me
- New Facebook SDK with Updates to Help You Prepare for iOS 9, developers.facebook.com
- The 10 most popular back-to-school trends in 2015, blog.pinterest.com
- The Science of Instagram: How to Get More Likes, www.marketingprofs.com
- Twitter says to accelerate push for content partnerships in Asia, www.reuters.com
- Two Reports to Dig into Facebook Multi-Product Ad Results, 3qdigital.com
Video
- 5 ways brands are using Periscope, digiday.com
- Jun Group Aligns Mobile Video Ads With Premium Publisher Content, adexchanger.com
- Most-Popular Instagram Video Creators, www.reelseo.com
- Seven ways you can achieve more with video, econsultancy.com
- Using YouTube Analytics to Optimize Videos, www.lunametrics.com
- Video marketing: a must have in your content marketing mix, blog.impactana.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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