Marketing Day: Google Gets A Star Wars Makeover, Yahoo Gemini Updates & An Instagram Ad Guide
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on November 23, 2015 at 4:10 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Lenovo’s Re-Invention Now Includes Crowdsourcing A New Video Game
Nov 23, 2015 by Barry Levine
Working with game developer Dark Rift, the PC/phone maker adds community-influenced game-making to the techniques for recreating its brand. - Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign
Nov 23, 2015 by Amy Gesenhues
Users can select whether they want to be on the dark or light side of the force, transforming their Google experience to reflect whatever path they choose. - Make It So: Google’s Voice-Search-Enabled Star Trek Communicator Pin
Nov 23, 2015 by Greg Sterling
Google, and search czar Amit Singhal in particular, have long been trying to develop experiences that mimic the functioning and capabilities of the “Star Trek computer.” - Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
Nov 23, 2015 by Ginny Marvin
The search and native ad marketplace has also expanded its partner network. - Google Launches Compare For Mortgages In The US
Nov 23, 2015 by Ginny Marvin
The latest lead generation Compare product joins auto insurance and credit cards. - Is Google Now Becoming A News Reader Too?
Nov 23, 2015 by Greg Sterling
Ever since “stories to read” started appearing in Google Now, I’ve been eager for Google expand the section. Now Google appears to be doing just that. - 5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar
Nov 23, 2015 by Jordan Elkind
With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to. - Google Customer Match From The Email Marketer’s Point Of View
Nov 23, 2015 by Jose Cebrian
Columnist Jose Cebrian discusses the benefits the Facebook Custom Audiences-style product offers email marketers, as well as some potential challenges. - Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
Nov 21, 2015 by Amy Gesenhues
Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. - Guide To Advertising On Instagram
Nov 20, 2015 by Digital Marketing Depot
Advertising on Instagram is one of the latest opportunities marketers have to reach and engage their customers. But before you run off and start cranking out new Instagram ads, there are a few things you need to consider first. - Databox Launches Free App To Watch Over Your Marketing Platforms
Nov 20, 2015 by Barry Levine
The iOS and Android helper alerts you when tracking thresholds you’ve set in those platforms are reached. - Acquisition Of Ad Network Fluent By “Data Fusion” Provider IDI May Create A New Marketing Powerhouse
Nov 20, 2015 by Barry Levine
Announced earlier this week, the combined company intends to build advanced profiles on more than 100 million customers.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs
- Even If A Brand Can’t Do SEO, It Can Still Do Local SEO
- Google Received More Than 65 Million URL Takedown Requests In The Past Month
- Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
- After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”
- Local Resource: 50 Top International Citation Sites
- Google To Penalize Sites Using Deceptive Mobile Traffic Networks
- Yandex To Notify Webmasters Over Violations Of Their Webmaster Guidelines
- Search Market Share In October 2015 Looks A Lot Like It Did In October 2008
- 10 Ways To Calm The Chaos Of Content Marketing
Online Marketing News From Around The Web:
Analytics
- Measuring Your Marketing: How to Use Reports and Analytics to Evaluate Your Marketing Campaigns, blogs.constantcontact.com
- One Marketing Metric to Rule Them All, adage.com
- The Importance of Paying Attention to Your Marketing Numbers, blogs.constantcontact.com
Blogs & Blogging
- Welcome to the New WordPress.com and WordPress.com App for Mac, en.blog.wordpress.com
Business Issues
- Facebook’s Mark Zuckerberg Says He Plans Two Months Paternity Leave, blogs.wsj.com
- Yet Another Top Yahoo Media Executive Departs, recode.net
Content Marketing
- 10 Ways to Tell If Your Content Marketing Efforts Are Paying Off, www.ducttapemarketing.com
- 35 Tips for Content Marketing, smallbiztrends.com
- 5 Steps to Content Marketing Success, moz.com
- Audience-First Content: The Key to Award-Winning B2B Marketing, contently.com
- Five Keys to Success for Participation Marketing, www.toprankblog.com
- How Audience “Intent” Can Affect Content Marketing Performance, contentmarketinginstitute.com
- Online Quizzes: The Digital Ads Your Audience Won’t Want To Block, www.jeffbullas.com
- The Single Best Way to Create Hit Content in Record Time, www.copyblogger.com
Conversion Optimization
- 3 Barriers That Stifle Customer Conversions, multichannelmerchant.com
- How To Use On-Site Surveys to Increase Conversions, conversionxl.com
Copywriting, Design & Usability
- 10 Steps to Effective Website Content and Copy, www.searchenginejournal.com
- Is Your Experience Strategy Science or Alchemy?, www.uxmatters.com
Display & Contextual Advertising
- EBay invigorates mobile banner ads with icons for text-wary millennials, www.mobilecommercedaily.com
Domaining
- How You Can Choose the Best Domain Name, www.searchenginejournal.com
E-Commerce
- 3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday, multichannelmerchant.com
- 3 Tips for Supercharging Your Holiday eCommerce Now, smallbiztrends.com
- 5 Strategies to Personalize Your Upsells and Cross-Sells, blog.kissmetrics.com
- Amazon, Google speed up holiday deliveries in more markets, www.retaildive.com
- Ecommerce Metrics to Track Daily, Weekly, Monthly, www.practicalecommerce.com
- International ecommerce: Four things to consider when venturing into foreign markets, econsultancy.com
Email Marketing
- Email Marketing 101 for Small Business, www.takeflyte.com
- How To Make Readers Sit Up With Killer Email Designs, usabilitygeek.com
- US Marketers Say Excessive Emails Impede Their Work, www.emarketer.com
- Why You Need to Build Your Email List Organically, www.convinceandconvert.com
General Internet Marketing
- 15 Digital Marketing Trends for 2016 That Could Destroy Your Business, www.jeffbullas.com
- 6 Winning Digital Marketing Strategies, blog.marketo.com
- Creative Freedom Solidifies Partnership Between Influencers and Brands, www.emarketer.com
- Here’s Why Influencers Aren’t Paying Attention to You, www.stonetemple.com
- The four major marketing sinkholes… and how to get unstuck, econsultancy.com
- What Telcos Can Teach Digital Advertising about Convergence, adage.com
Internet Marketing Industry
- Lowe’s Announces Marci Grebstein Promoted to CMO, www.prnewswire.com
- Unilever Selects Mindshare, www.mindshareworld.com
MarTech
- 3 Change Management Tips for Adopting New Marketing Technology, www.martechadvisor.com
- 5 Ways Merchants Can Use Hyperlocal Tech to Improve Service This Holiday Season, streetfightmag.com
- CMOs, CTOs Disagree About Collaboration In Online Strategies, adage.com
- Marketing data technology: making sense of the puzzle, chiefmartec.com
Mobile/Local Marketing
- Google unveils Android Studio 2.0 with Instant Run, faster Android emulator, venturebeat.com
- Retailers give shoppers new reasons to use mobile phones in stores, www.reuters.com
- The Planets Are Aligning For Mobile Shopping This Holiday Season, adexchanger.com
Social Media
- 15 Tips to Write Better Social Media Content, www.searchenginejournal.com
- 3rd Party Facebook Publishing Tools Aren’t Penalized, blog.bufferapp.com
- 5 Key Uses for Facebook’s Analytics for Apps, www.adweek.com
- 5 Times Hot Wheels Used Social Cross-Promotion to Win on Instagram, simplymeasured.com
- 7 Ways To Find Inspiration For Social Media Content, smallbiztrends.com
- 7 Ways to Make Killer Facebook Ads, contently.com
- Facebook “Class Action” Privacy Lawsuit Moves To Austrian Supreme Court, techcrunch.com
- Facebook Reveals The Secrets Behind “M,” Its Artificial Intelligence Bot, www.buzzfeed.com
- Facebook Updates Accessibility Efforts, www.adweek.com
- How to Discover Social Media Insights About Your Competitors, www.socialmediaexaminer.com
- How to Lower the CPC of Facebook Ads by Boosting CTR, www.searchenginejournal.com
- How to Monitor and Manage Comments and Likes on Instagram, www.internetmarketingninjas.com
- LinkedIn B2B Social Media Success: 3 Keys, heidicohen.com
- Snapchat Now Offers Extended Editions Of Live Story Moments, techcrunch.com
- The Importance of Visual Elements in Social Media Marketing, www.compukol.com
- The One Facebook Business Page Setting You’re Not Using, But Should Be, www.adamdince.com
- Why There Is No Share Count On Your Twitter Button (& How To Get Counts), www.searchenginepeople.com
Video
- 3 Ways to Up your Brand Marketing Game with Video on Facebook, www.adweek.com
- Food Videos Rule on Facebook, www.wsj.com
- How to create effective mobile videos, www.mobilecommercedaily.com
- How Video Monetization Is Changing the Ad World, www.socialmediaexplorer.com
- New YouTube Translation Tools Boost International Video Marketing, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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