Marketing Day: Chartbeat’s Attention Minute Metric, Content Marketing On A Global Scale & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Brings Estimated Cross-Device Conversions To Display Ads With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their media is working. Google is […]
Amy Gesenhues on September 30, 2014 at 5:08 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Brings Estimated Cross-Device Conversions To Display Ads
With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their media is working. Google is one of the players trying to solve this problem for advertisers running campaigns across its platforms. Today, Google started rolling out estimated cross-device conversions for display ads across the Google Display […] - MMA: Mobile Spend Could Reach $220B Within Decade
Mobile trade group the MMA released a document today that argues mobile marketing spending could — indeed should — reach something like $220 billion within the decade, on a global basis. The US component of that would be roughly $70 billion under the formula used by MMA. The report and MMA broadly define “marketing” to […] - MINI Community Car Contest Solicits Design Ideas
BMW’s MINI, ever the awesome advocate of brand customization, has launched the MINI Community Car contest. The brand is urging people to “get hands-on and design their dream MINI.” The contest calls for people to submit their design ideas — basically wraps — for a MINI. A contest website supplies all the details and templates […] - Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council
Real-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary measurement of digital success — and therefore advertising currency — announced this week that its metrics have been accredited by the Media Rating Council. The accreditation by the MRC, which sets standards for the measurement […] - The Promise Of Programmatic: Elevating Creative To Connect On Every Impression [#awxi]
So, is programmatic “The Wave of the Future or the Latest Shining Object”? The consensus among panelists tasked with that question here at Advertising Week: it’s both, and marketers and agencies need to embrace the future. Programmatic “allows us to get much better creative in because math determines the best winners much faster and better […] - Orchestrating Content Marketing On A Global Scale
Columnist Rebecca Lieb discusses the necessary ingredients for a successful global content marketing initiative. - In Native Advertising, Brands Win When They Know The Audience [#awxi]
If there’s one key to success in native advertising, it’s knowing your audience. That was one of the themes that came up repeatedly Monday during an Advertising Week panel titled “Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content.” “Over the decades, our editorial team has learned what […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7 Webcast
- Google Introduces Automatic Item Updates For PLAs
- How To Create A 301 Redirect Map
- It’s Not (All) About The Links: Communicating For Outreach
- Google Testing Smartphone Friendly Icon In Search Results, Again
Online Marketing News From Around The Web:
Affiliate Marketing
- Start Me Up! Acquire: starting a new affiliate business, econsultancy.com
Analytics
- Real-time Analytics at Massive Scale with Pinot, LinkedIn
- Social Content Analysis Tips; Marketers can’t read your mind, www.webanalyticsworld.net
- The Big Problem With Cross-Platform Measurement: Who Pays?, adage.com
Blogs & Blogging
- The “Big 3” of Your Next Blog Post, www.searchenginejournal.com
- The Super-Simple Method Smart Bloggers Use To Write Great Content, www.firepolemarketing.com
- Thinking of Rebranding Your Blog? Read This., www.problogger.net
- Using Visual Content to Increase Blog Engagement, www.problogger.net
Business Issues
- eBay Inc. to Separate eBay and PayPal into Independent Publicly Traded Companies in 2015, update.ebayinc.com
- Microsoft Announces Windows 10, TechCrunch
- The new MSN arrives, blogs.microsoft.com
Content Marketing
- 10 Content Marketing Lessons from The World’s Fastest Growing Websites, www.jeffbullas.com
- 6 Tips for Sequencing Your Marketing Content, www.clickz.com
- 6 Ways to Reinvigorate Your Stale, contentmarketinginstitute.com
- 8 Proven Social Media Hacks You Can Use for Content Marketing, tribes.no
- Adapting Your Marketing Strategy To Avoid Content Shock, blog.visual.ly
- From Content Marketing to Marketing Content, relevance.com
- How to Optimize Your Content Marketing Strategy for More Leads, unbounce.com
Conversion Optimization
- 6 Ways Social Proof Can Increase Conversions On Your Site, blog.crazyegg.com
- Everything You Need to Know About the Psychology of the Call to Action, blog.kissmetrics.com
- With Atlas Online-to-Offline Conversion Tracking Goes Mainstream, screenwerk.com
Copywriting, Design & Usability
- Designing for iOS versus Designing for Web, www.usertesting.com
Display & Contextual Advertising
- Building the next generation of display ads for a multi-screen world, adwords.blogspot.com
- Is It Time To Kill The Banner Ad?, www.adexchanger.com
- Mobile-Focused Display Ads Coming, www.ppchero.com
Domaining
- When Hackers Steal A Web Address, Few Owners Ever Get It Back, www.huffingtonpost.com
- At GoDaddy, CEO Blake Irving Searches for a New Domain, streetfightmag.com
- Phishers prefer free ccTLDs to new gTLDs, domainincite.com
E-Commerce
- 5 Ecommerce Content Marketing Ideas for October 2014, www.practicalecommerce.com
Email Marketing
- 4 Email Plugins That Will Grow Your List Today, www.convinceandconvert.com
- How to Capture More Email Leads With Social Media Contests, www.socialmediaexaminer.com
- Moan, Moan, Moan – All You Ever Do Is Complain!, blog.returnpath.com
- Return Path Awarded Patent for Inbox Placement Monitoring, blog.returnpath.com
- Stay away from these email villains!, www.reachmail.net
General Internet Marketing
- Digital Marketers – Are You Burning Bright or Burning Out? Here’s How to Flame On!, www.toprankblog.com
- Getting To Grips With Digital Marketing – In-House or Outsourced?, www.koozai.com
- What’s Next in B2B Marketing?, www.annhandley.com
Internet Marketing Industry
- Amobee Launches First Multi-Screen 3D Experience for Advertisers, www.amobee.com
- Brandwatch launches new social media command center technology, www.brandwatch.com
- CoxReps Launches Gamut, Offering Broad-Spectrum Support to Publishers and Advertisers, www.gamut.media
- Introducing Adobe Experience Manager Communities for Learning, blogs.adobe.com
- Publicis Groupe Acquires Ambito5, www.adweek.com
- Socialbakers Becomes First Company to Add Benchmarking for your Facebook Ads, www.socialbakers.com
Mobile/Local Marketing
- XE 21.3 Quietly Rolled Out Last Week, Glass Almanac
- 7 Big Challenges That Threaten Mobile Advertising’s Meteoric Growth, www.adweek.com
- A Three-Step Guide to Mobile Messaging, www.marketingprofs.com
- Mobile Affects Purchases Way Before the Store, www.emarketer.com
- Mobile tools are shortening the sales cycle for big companies, www.internetretailer.com
- There Are More Bugs In Mobile Than… Particles In The Universe!, www.smashingmagazine.com
Reputation Management
- Five handy tips for finishing off 2014 with your reputation in tact, www.trackur.com
- What is online reputation management and should you use it?, econsultancy.com
Social Media
- 11 Facebook Marketing Tools to Help You Optimize Your Page, blog.bufferapp.com
- 14 Tools to Streamline Your Social Media Marketing, www.socialmediaexaminer.com
- 3 Techniques That Will Double Your Social Media Content with Half the Effort, blog.kissmetrics.com
- 5 Ways to Boost Your Twitter Engagement, www.socialmediaexaminer.com
- Are You Guilty Of Making These 10 Twitter Mistakes?, marketingthink.com
- Clickthrough rate continues to rise as reach drops on Facebook, www.insidefacebook.com
- Facebook launches EMEA Client Council, www.insidefacebook.com
- Facebook Reviews Should Be a Part of Every SMB Review Plan, blumenthals.com
- The most used Twitter Hashtags – August vs September, blog.similarweb.com
- The One Trend Social Media Experts Avoid, www.vocus.com
- The Social Media Advertising Guide for Twitter, Facebook and LinkedIn, blog.bufferapp.com
- Top 20 Facebook Promotion Apps to Improve Your Engagement, upcity.com
- When to Create a New Hashtag – and When Not To, www.dexmedia.com
- Who Can Challenge Facebook In The Deterministic New World Order?, www.adexchanger.com
- Why All Your Employees Are Social Marketers of the Future, adage.com
- Your social media strategy plan: Where do you START?, www.businessesgrow.com
Video
- 10 Things You Need to Do When Getting Started on YouTube, blogs.constantcontact.com
- How To Attract Attention To Your YouTube Channel, www.touchstorm.com
- Using Awesome Video to Debut and Display Your Products, smallbiztrends.com
- Watch Time: A Guide to YouTube’s Most Important Ranking Factor, www.reelseo.com
- What’s Going On With This Whole ‘YouTube Stars’ Phenomenon?, adage.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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