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Marketing Day: Chartbeat’s Attention Minute Metric, Content Marketing On A Global Scale & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Brings Estimated Cross-Device Conversions To Display Ads With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their media is working. Google is […]

Amy Gesenhues on September 30, 2014 at 5:08 pm | Reading time: 7 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Google Brings Estimated Cross-Device Conversions To Display Ads
With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their media is working. Google is one of the players trying to solve this problem for advertisers running campaigns across its platforms. Today, Google started rolling out estimated cross-device conversions for display ads across the Google Display […]
MMA: Mobile Spend Could Reach $220B Within Decade
Mobile trade group the MMA released a document today that argues mobile marketing spending could — indeed should — reach something like $220 billion within the decade, on a global basis. The US component of that would be roughly $70 billion under the formula used by MMA. The report and MMA broadly define “marketing” to […]
MINI Community Car Contest Solicits Design Ideas
BMW’s MINI, ever the awesome advocate of brand customization, has launched the MINI Community Car contest. The brand is urging people to “get hands-on and design their dream MINI.” The contest calls for people to submit their design ideas — basically wraps — for a MINI. A contest website supplies all the details and templates […]
Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council
Real-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary measurement of digital success — and therefore advertising currency — announced this week that its metrics have been accredited by the Media Rating Council. The accreditation by the MRC, which sets standards for the measurement […]
The Promise Of Programmatic: Elevating Creative To Connect On Every Impression [#awxi]
So, is programmatic “The Wave of the Future or the Latest Shining Object”? The consensus among panelists tasked with that question here at Advertising Week: it’s both, and marketers and agencies need to embrace the future. Programmatic “allows us to get much better creative in because math determines the best winners much faster and better […]
Orchestrating Content Marketing On A Global Scale
Columnist Rebecca Lieb discusses the necessary ingredients for a successful global content marketing initiative.
In Native Advertising, Brands Win When They Know The Audience [#awxi]
If there’s one key to success in native advertising, it’s knowing your audience. That was one of the themes that came up repeatedly Monday during an Advertising Week panel titled “Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content.” “Over the decades, our editorial team has learned what […]