Marketing Day: Google AMP, Apple’s move to kill cookies & new Twitter Video Website Cards

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Google AMP and call attribution — 5 things you need to know
  Oct 17, 2017 by Digital Marketing Depot
  AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls.
  
• Why engagement trumps reach when measuring influencer marketing impact
  Oct 17, 2017 by Ben Jacobson
  With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game.
• Apple’s move to kill cookies isn’t a crisis — It’s an opportunity
  Oct 17, 2017 by Mike Sands
  Columnist Mike Sands believes Apple’s cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view.
• indaHash plans cryptocurrency to pay influencers and their followers
  Oct 17, 2017 by Barry Levine
  The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers.
• Twitter’s new Video Website Card ad format uses video to push link clicks
  Oct 17, 2017 by Tim Peterson
  Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop it.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• The great martech debate: Build vs. buy
  Oct 17, 2017 by David Rodnitzky
  Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea.
• Google’s new Daydream View: Another step on the long road toward VR adoption
  Oct 17, 2017 by Greg Sterling
  Virtual reality, which is battling general consumer indifference, is also competing with augmented reality for the hearts and minds of marketers.

Online Marketing News From Around The Web:

• 3 Facebook Ad Tools for Better Targeting, Social Media Examiner
• 5 ways Collaboration Can Boost Your Martech Stack Performance, Martech Advisor
• Acquire new customers this shopping season: Facebook marketing tips, Facebook Business
• Amazon is crushing retailer load times, Retail Dive
• Facebook tests a resume “work histories” feature to boost recruitment efforts, TechCrunch
• How to Stay on the Right Side of the FTC When Publishing a Sponsored Video, Tubular Insights
• Our Top Holiday Tips for Small Businesses, MailChimp
• Storyful Names Ebonie Newman as Global Chief Revenue Officer, PR Newswire
• The Best Place to Consistently Find Winning Content Ideas, Copyblogger
• Using Ecommerce to Attract B2B Customers, Practical Ecommerce