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MarTech » Marketing Management » Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more

Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on January 16, 2019 at 4:05 pm | Reading time: 2 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video
    Jan 16, 2019 by Amy Gesenhues
    Many are asking if Gillette’s commentary on toxic masculinity is too controversial. The answer will come when sales are reported.

  • Urban Airship buys EU counterpart Accengage to extend reach further into Europe
    Jan 16, 2019 by Greg Sterling
    Notification opt-in and engagement rates are growing according to internal company data.

  • Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers
    Jan 15, 2019 by Barry Levine
    This is the first time this valuable intent data will be available to an outside ad network.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • Truth in Measurement launches to create standards for sharing ad measurement data
    Jan 16, 2019 by Barry Levine
    Following Google’s move last spring to no longer share its DoubleClick ID, the new industry effort is looking for a solution outside the walled gardens.

Online Marketing News From Around The Web:

  • Announcement: Strengthening enforcement of our Community Guidelines, YouTube Help Forum
  • Facebook Algorithms and Personal Data, Pew Research Center
  • Facebook’s ’10 Year Challenge’ Is Just a Harmless Meme — Right?, WIRED
  • How AI Improves Customer Lifetime Value and Makes It a Primary KPI, Marketo
  • Only 14% of consumers influenced by in-store VR/AI tech, Mobile Marketer
  • Snap’s new CFO is leaving after just 8 months, Recode
  • Yes, Some Metrics Are “Fake” But Performance Marketers Don’t Care, AdExchanger
  • Your guide on how to target email subscribers on mobile, Emma Email Marketing

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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