Marketing Day: GDPR misconceptions, Twitter news & Snapchat’s Snap Store
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on February 2, 2018 at 4:00 pm | Reading time: 4 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Best practices for onboarding new clients
Feb 2, 2018 by Digital Marketing Depot
Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier for your competition to reach your prospective customers — and harder for you to stand out. To be successful, winning a new customer isn’t enough. - Here are 9 misconceptions about GDPR
Feb 2, 2018 by Barry Levine
Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths. - YouTube sees 80% lift in people watching sports highlight videos during the last year
Feb 2, 2018 by Amy Gesenhues
According to YouTube, sports fans are watching more sports-related videos than ever. - EverString focuses on data accuracy with its new Data Platform
Feb 2, 2018 by Barry Levine
The predictive analytics firm is claiming accuracy rates for its business data of more than twice the standard rate using its new techniques. - Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
Feb 2, 2018 by Rachel Lindteigen
If you’re worried about Facebook’s changes to its News Feed, don’t panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update. - The changing role of “sales” kickoffs & why marketing should drive
Feb 2, 2018 by Scott Vaughan
Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible. - Twitter gives developers full access to its entire archive of tweets
Feb 2, 2018 by Robin Kurzer
Businesses can now identify and analyze Twitter trends in customer sentiment over time. - Snapchat opens in-app shopping section with Snap Store
Feb 1, 2018 by Tim Peterson
Snap could reap additional revenue by opening up its in-app store to outside brands and selling sponsored listings within it. - 3 tips to make every martech implementation a success
Feb 1, 2018 by Mary Wallace
Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful.
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers
Feb 2, 2018 by Barry Levine
The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction tools. - How are SMEs preparing for GDPR?
Feb 2, 2018 by Robin Kurzer
Lack of awareness is rampant, but SMEs in the know are taking the regulation seriously. - Amazon posted $60.5 billion in Q4 revenues & ad business grew 60%
Feb 2, 2018 by Greg Sterling
Amazon’s “other” revenues, which include advertising, grew to $1.7 billion. - With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory
Feb 2, 2018 by Ginny Marvin
The ad exchange will implement the new policy in full by the end of this quarter. - After News Feed change, publishers see potential in Facebook Groups but are wary of going all-in
Feb 2, 2018 by Tim Peterson
Publishers are experimenting with Facebook Groups — which foster the meaningful interactions Facebook is prioritizing — but want to make sure the investments pay off. - We’ve got omnichannel all wrong
Feb 2, 2018 by Lewis Gersh
Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it.
Online Marketing News From Around The Web:
- 3 “Groundhog Day” Lessons for Email Marketers, Movable Ink Blog
- 4 Ways Marketing Automation Can Increase Productivity, Social Media Explorer
- 5 Brands Share Their Content Marketing Process, Content Marketing Institute
- Google and Facebook Claim 60% of 2017 Digital Ad Spend, Search Engine People
- How a Marketer Can Become a Good CEO: Lessons From Domino’s, MarketProfs
- How much do marketing technology and operations professionals make?, Chief Marketing Technologist
- Instagrammers Vs. YouTubers: Which Is Best For Your Brand?, MediaKix
- My Five Priorities for Creators in 2018, YouTube Creator Blog
- Retail spending on AI to reach $7.3B by 2022, Retail Dive
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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