Marketing Day: February 8, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Skimlinks Downplays Pinterest’s Affiliate Link Practice Pinterest is quietly earning affiliate commission off of some images that its users “pin” on the site and, while some users are getting vocal about […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Skimlinks Downplays Pinterest’s Affiliate Link Practice
Pinterest is quietly earning affiliate commission off of some images that its users “pin” on the site and, while some users are getting vocal about the practice, the company whose technology makes it possible says it’s not a big deal. That company is Skimlinks, and in a blog post today, co-founder Alicia Navarro calls what […]
- Slinging Hash Tags: Community Building In 140 Characters
On October 28, 1939, an auctioneer sold off the entire company-owned village of Chichester, located in upstate New York: each and every house; factory building; the old social hall; and even the two-roomed schoolhouse. Seventy years later, this small hamlet isn’t unlike most other small rural communities. The grocery store exists only in the distant […]
- When Everyone Gets The Vote: Social Shares As The New Link Building
To understand how Google became the world’s most popular search engine, think of it as a giant vote counting machine. That’s why there’s so much attention these days on Google’s competition with Twitter and Facebook. They’re the new, popular ways that people are voting for things they like, casting ballots that Google can’t easily count. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Testing New Search Results Design
- How To Make Unstructured Data Actionable In Display
- Survey: People Largely Negative About Google’s Personalized Search Results
- Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?
- The Neuroscience Of Search & Conversion
- Apple’s Siri Drives 25 Percent Of Wolfram|Alpha Queries
- 3 Steps To Optimize Your B2B Informational Assets
- adCenter Releases Features Aimed At Improving Advertiser Time-Efficiency
- Interesting Quotes From Google’s Search Lead, Amit Singhal
- Google Screenwise: New Program Pays You To Give Up Privacy & Surf The Web With Chrome
- SearchWeek: February 6, 2012
- Wolfram|Alpha Goes Pro With Powerful Data Analysis & Presentation Tools
- Google Clarifies: No, Ads Shouldn’t Help Rankings & No, SEO Isn’t Bad
- New: Google Sitelinks With Small Arrows
- SEMPO Announces 2012 Board Of Directors Nominees
- Google: 41 Percent Of Super Bowl Ad Searches Were Mobile
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Landing Page Optimization Requires A/B Split Testing, www.affiliatemanagementdays.com
- Submit Your Affiliate Summit East 2012 Speaking Proposal, blog.affiliatetip.com
- ValueClick Announces Fourth Quarter 2011 Results, ir.valueclick.com
Analytics
- Google Analytics has learned 9 new languages, Google Analytics Blog
- Let’s Stay Together: Merging AdWords & Analytics Reporting, PPC Hero
Blogs & Blogging
- 3 Simple Ways To Make Your Blog an Unforgettable Resource, contently.com
- 67 Blog Ideas: Blog Topics to Help You Create Content, www.highrankings.com
Business Issues
- Facebook: The Last Great Company of the Desktop Age, Playing Catch-Up in a Mobile World, www.wired.com
- Google, Cisco top the list of the greenest IT companies, GigaOM
- Groupon Announces Fourth Quarter 2011 Results, investor.groupon.com
- Q&A: Foursquare CEO Dennis Crowley on What He’s Learning From Twitter and What’s Next, Read/Write Web
- TripAdvisor Q4 Revenue Up 30 Percent To $137.8M; Net Income Up 19 Percent In First Quarter As A Public Company, TechCrunch
- We are sorry., blog.path.com
- Yammer Closing Monster $50M+ Funding Round Imminently, pandodaily.com
Content Marketing
- Content Marketing – Show Me The Money, Heidi Cohen
- The Time For Content Marketing Is Now, www.distilled.net
Conversion Optimization
- Five Landing Page Must Haves (with Examples)!, www.trada.com
- Why the iPad, Flash, Adobe Products and User Agent Detection Really Do Matter, www.wolf-howl.com
Copywriting, Design & Usability
- 3 More Alternatives to CAPTCHA, www.getelastic.com
- Copywriting Tips that Improve Flow & Conversions, www.marketingwords.com
Display & Contextual Advertising
- Top five policy resources to know, Inside AdSense
Internet Marketing Industry
- GigaOm Acquires PaidContent, TechCrunch
Local Marketing
- Finding places on the go has never been easier – check out the new Explore for your phone!, blog.foursquare.com
- Google Places Updates Quality Guidelines on the Use of PO Boxes, Mike Blumenthal
- Lots of National Advertisers are Ignoring Basic Local Search Tactics, Small Business SEM
Mobile Marketing
- FTC issues warning to marketers about certain mobile apps, www.zdnet.com
- AdMob auction enhancements, googlemobileads.blogspot.com
- Analysis: Kindle Fire Conversion Rate Worse for Advertisers than iPhone, www.rimmkaufman.com
Other Items
- EPIC Sues Federal Trade Commission to Enforce Google Consent Order, epic.org
- Faster browsing, safer downloading, chrome.blogspot.com
- Tweetbot 2.0: The Best iPhone Twitter Client Just Got Even Better, siliconfilter.com
Reputation Management
- The Biggest Reputation Truth Susan G. Komen Overlooked, www.trackur.com
Search Marketing
- 5 ‘Moneyball’ Tips for Search Marketers from Billy Beane, searchenginewatch.com
- Measure or die; breaking the black art perception, searchnewscentral.com
- The “New” SEO Secret Weapon, www.copyblogger.com
Social Media
- 5 Marketing Tips from the Social Commerce Summit, Marketing Pilgrim
- Flickr Shuts Off Access To Snapjoy’s Flickraft, thenextweb.com
- Oregon Law Targeting Twitter Mobs Defeated by Twitter Mob, www.betabeat.com
- Pinterest Hits 10 Million Monthly Uniques Faster Than Any Standalone Site Ever, TechCrunch
- SMM – The Many Ways Virtual Communities Impact Our World Offline, www.bruceclay.com
- 14 Brands on Pinterest, www.practicalecommerce.com
- Ask Him What NOT to Do: Woody Harrelson’s Social Media Smackdown, BruceClay.com
- Does ‘Liking’ a Brand Drive User Loyalty?, www.emarketer.com
- Facebook rolls out new photo viewer, similar to Google+, www.zdnet.com
- How To Optimize Your Facebook Shop For Valentines Day, www.allfacebook.com
- Lady Gaga’s New Social Network Resembles Pinterest, Reddit [PICS], mashable.com
- Remember iLike? The Social Music Network Officially Died Today, www.hypebot.com
- Were Turntable.fm and "Group Listening" Just a Summertime Fad?, Read/Write Web
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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