MarTech » Marketing management » Marketing Day: February 5, 2014

Marketing Day: February 5, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads Twitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts’ top-line expectations with $243 […]

Matt McGee on February 5, 2014 at 5:03 pm | Reading time: 5 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads
Twitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts’ top-line expectations with $243 million in revenue. That represented growth of 116 percent year over year (YoY). For the full year Twitter said that it had just under $665 million in revenue. The company sustained a loss of $511 […]
Google’s AdWords Boss Susan Wojcicki Becomes YouTube CEO
Susan Wojcicki, Google employee #16 and current Ads SVP, is going to be the next CEO of YouTube. She replaces Salar Kamangar, who will remain with the company in another role according to Re/code. Wojcicki confirmed the move in a tweet earlier today. She takes over the site at a time of transition as YouTube tries […]
Amazon Revs Its Advertising Power: Launches Video Ads Powered By FreeWheel
Amazon and FreeWheel, a video advertising technology provider, announced today that they have partnered to bring short form video advertisements to the ecommerce marketplace. Users will start to see more game trailers, movie trailers, how-to videos, and other endemic video content across several product categories in the search results. The companies say the videos will […]
TV Ads Go Better With Hashtags? Twitter Says So
As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter. The company shared details from three separate studies — all commissioned by Twitter — that look at the relationship between TV ads and Twitter […]
Au Contraire, Ad Contrarian: In Defense Of Digital Advertising
Bob Hoffman is an advertising legend — a seasoned ad executive who has gained a reputation as one of the most influential advertising bloggers. His books, The Ad Contrarian and 101 Contrarian Ideas About Advertising, top the Amazon bestseller list for advertising. Most of the time, I find myself whole-heartedly agreeing with his terse tweets […]
20 Tools To Stop The Social Media Timesuck
The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating Facebook algorithm changes or even dealing with Twitter trolls — it’s the dreaded Social Media Timesuck. You’re probably familiar with it. It’s what happens when you go to Facebook just to […]
Smartphone Market: Apple, Samsung And The Benchwarmers
The US smartphone market share story is starting to get a little boring. For well over a year it has been a two horse race. Apple is the single top smartphone maker while Samsung dominates globally and has made incremental gains in the US. Android is hovering at just above 50 percent penetration in the […]