Marketing Day: February 5, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads Twitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts’ top-line expectations with $243 […]
Matt McGee on February 5, 2014 at 5:03 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Beats With $243 Million Revs, Mobile 75 Percent Of Ads
Twitter reported quarterly and 2013 full year earnings this afternoon. The company easily beat financial analysts’ top-line expectations with $243 million in revenue. That represented growth of 116 percent year over year (YoY). For the full year Twitter said that it had just under $665 million in revenue. The company sustained a loss of $511 […] - Google’s AdWords Boss Susan Wojcicki Becomes YouTube CEO
Susan Wojcicki, Google employee #16 and current Ads SVP, is going to be the next CEO of YouTube. She replaces Salar Kamangar, who will remain with the company in another role according to Re/code. Wojcicki confirmed the move in a tweet earlier today. She takes over the site at a time of transition as YouTube tries […] - Amazon Revs Its Advertising Power: Launches Video Ads Powered By FreeWheel
Amazon and FreeWheel, a video advertising technology provider, announced today that they have partnered to bring short form video advertisements to the e-commerce marketplace. Users will start to see more game trailers, movie trailers, how-to videos, and other endemic video content across several product categories in the search results. The companies say the videos will […] - TV Ads Go Better With Hashtags? Twitter Says So
As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with claims today that television ads go better with Twitter. The company shared details from three separate studies — all commissioned by Twitter — that look at the relationship between TV ads and Twitter […] - Au Contraire, Ad Contrarian: In Defense Of Digital Advertising
Bob Hoffman is an advertising legend — a seasoned ad executive who has gained a reputation as one of the most influential advertising bloggers. His books, The Ad Contrarian and 101 Contrarian Ideas About Advertising, top the Amazon bestseller list for advertising. Most of the time, I find myself whole-heartedly agreeing with his terse tweets […] - 20 Tools To Stop The Social Media Timesuck
The longer I work in social media, the more I realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating Facebook algorithm changes or even dealing with Twitter trolls — it’s the dreaded Social Media Timesuck. You’re probably familiar with it. It’s what happens when you go to Facebook just to […] - Smartphone Market: Apple, Samsung And The Benchwarmers
The US smartphone market share story is starting to get a little boring. For well over a year it has been a two horse race. Apple is the single top smartphone maker while Samsung dominates globally and has made incremental gains in the US. Android is hovering at just above 50 percent penetration in the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- “When Do The Olympics Opening Ceremonies Start?” Whatever You Do, Don’t Ask Yahoo
- Telenav Thinks Scout Can Take On Google Maps
- Bing Launches New Winter Olympics Search Features & Counter To Track Gold Medals
- Microsoft’s $15 Million Check-in: Will Redmond Buy Foursquare?
- SEMPO Search Survey: Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014
- 5 Tips To Kill The Competition In Local Search
- Google’s Latest Manual Action Penalty: Spammy Structured Markup
- It’s Done: Google Settles Search Antitrust Case In Europe
- Google Showing Large Video Embeds In Some Search Results
Online Marketing News From Around The Web:
Analytics
- Hits, Sessions & Users: Understanding Digital Analytics Data, Analytics Talk
Blogs & Blogging
- 9 Effective Ways To Revive A Struggling Blog, bloggingwizard.com
- Content Week: How to Deal with Your Blogging ‘Inner Critic’, ProBlogger
- Should You Date-Stamp Your Blog Content?, Content Marketing Institute
Business Issues
- Apple Hit With $2 Billion Patent Infringement Lawsuit, Wall Street Journal
- Apple Joins Google in Pressing Court to Curb Patent Abuse, Bloomberg
- Long-Time Google Ads Exec Susan Wojcicki is YouTube’s New Boss, recode.net
- Why Satya Nadella could be just right for rebooting Microsoft, VentureBeat
- Yahoo managing director and VP sales James Wildman steps down, www.thedrum.com
Content Marketing
Conversion Optimization
- 6 Must-Have Website Calls-to-Action That are Sure to Convert, blog.marketo.com
Display & Contextual Advertising
- 9 Solutions To Your Disapproved Remarketing Lists, www.ppchero.com
- Facebook’s Advertising Attribution Keeps Marketers Skeptical, www.adometry.com
- Paper: The Latest Step In Facebook’s Native Ad Master Plan, Contently
Domaining
- 30 end user domain name sales, Domain Name Wire
- New TLDs are here but domain search isn’t ready yet. Here are four examples., Domain Name Wire
General Internet Marketing
- How To Turn Your Online Visitors Into Customers Without Them Even Knowing, KISS Metrics
- New Real Magnet Tool Auto-Posts Email “Nuggets” to Social Sites, PR Web
Internet Marketing Industry
- Anametrix Names Analytics Industry Leader Barry Parshall SVP of Product Management, Business Wire
- Specific Media Launches the Ad Industry’s Only Multi-Screen, Multi-Format Programmatic Ad Solution that Guarantees Viewability, PR Newswire
Other Items
- View Attachments More Easily, yahoomail.tumblr.com
- Yahoo Contacts and Profile APIs move to HTTPS, yahoodevelopers.tumblr.com
Social Media
- Twitter begins showing retweet, reply and favorite counts for tweets on iPhone and Android, The Next Web
- For Millennials, There Is No One True Social Network, recode.net
- Google could still win social — by redefining what social means, VentureBeat
- How Pinterest leads to sales, Internet Retailer
- How to Use Social Media to Build an Audience for Your Business, blogs.constantcontact.com
- How to Write a Professional Social Media Bio, blog.bufferapp.com
- Social Media Contests: Five Do’s and Five Don’ts, MarketingProfs
Video
- 13 Tips for Producing High-Converting Videos for Your Business, visualwebsiteoptimizer.com
- Biggest Video Mistake? Not Getting Started! Alyce Currier Tells Us How, BruceClay.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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