Marketing Day: February 3, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Maps Super Bowl Fan Engagement From 185 Million Conversations Facebook reported earlier today that 50 million people (“unique people”) globally were communicating about the Super Bowl via the site or […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Maps Super Bowl Fan Engagement From 185 Million Conversations
Facebook reported earlier today that 50 million people (“unique people”) globally were communicating about the Super Bowl via the site or apps last night. The 50 million people apparently had 185 million “interactions.” That’s roughly 3.7 interactions per person on average. Facebook has been eager to insert itself into real-time communication about live events and […]
- Budweiser & Esurance Take Top Spots In Top 10 Most Popular 2014 Super Bowl Ads Online
It looks like the Seattle Seahawks weren’t the only big winners last night. According to video analytics firm iSpot.tv, Budweiser’s “Puppy Love” was the No. 1 most popular Super Bowl ad online, with two more of the brand’s ads making it into iSpot.tv’s top ten list. Ranking Super Bowl ads based on online views and […]
- 10 Reasons You Need to Attend SMX West – March 11-13 in Silicon Valley
Internet marketing success means knowing what works, testing what’s new and measuring everything. Search Marketing Expo – SMX West is where professional internet marketers like you go for the latest tactics for increasing visibility, traffic, conversions and sales. Here are 10 reasons why you need to be in San Jose March 11-13: 10) Hummingbird, […]
- Super Bowl 2014 Commercials: How Did Advertisers Perform in Search Engines?
It’s year number six of tracking how Super Bowl ads compelled us to search and just how well advertisers take advantage of all that searching. How did advertisers fare this year? Better than in earlier years, mostly because they are learning to keep it simple. But they’re not necessarily doing better in search on purpose. […]
- Still Trending: How Esurance Became The Most Talked About Brand Of The Super Bowl
According to the latest data from Networked Insights, Esurance has won what might be dubbed the “Conversation Bowl” with 539,610 (and climbing) conversations on Twitter — far higher than number two T-Mobile’s 309,780 conversations with an ad that ran after the Super Bowl ended. Esurance itself, now says its campaign has earned more than one […]
- Will Chipotle “Series” Usher In Era Of Advertainment?
If you want comprehensive coverage of yesterday’s Super Bowl ads check out our #Hashtag Bowl site. My own view is that most of the ads failed and won’t help the brands or their products at all. Indeed, studies indicate that most Super Bowl advertising has little or no impact. In contrast, Mexican QSR chain Chipotle […]
- Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014
Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether the people they targeted would even be interested in what they had to offer. Thankfully, the digital era has simplified the process of reaching audiences through other channels like email, social and mobile, […]
- 3 Ways To Leverage Social PPC To Gain More Targeted Customers
Jacob Baadsgard, CEO of Disruptive Advertising, spent most of his professional life guiding Fortune 100 companies to greater profitability with Pay-Per-Click advertising at Adobe. He was responsible for adding $30M a year to Adobe’s bottom line. That was before he started his own PPC Management firm. Jacob attributes much of his success in PPC to […]
- Get To Know: HubSpot CMO Mike Volpe
In early 2007, Mike Volpe joined HubSpot as the company’s fifth employee. With Volpe serving as chief marketing officer, HubSpot has since grown from 10 to 10,000 customers, expanded from 5 to 650 employees, and raised $100 million in venture capital. Under Volpe’s leadership, HubSpot has won more than 30 marketing awards and has been […]
- It’s True: @JCPenney Might Have Won The Super Bowl Buzz
Last year, Oreo had its big moment “newsjacking” the Super Bowl, crashing in with a tweet about the event that won the buzz even though Oreo wasn’t an sponsor. This year, Oreo literally sat this one out — and JCPenney’s “mitten-garbled” tweets might have won. Twitter measurement company TweetReach says that JPC was the most-discussed non-sponsor […]
- Twitter: More Super Bowl Tweets Than Ever, No Blackout Or Wardrobe Malfunction Required
Twitter’s shared that this year’s Super Bowl generated 24.9 million tweets, more than ever before, edging out last year’s record of 24.1 million tweets — and this without a blackout or any other unexpected events other than the Seattle Seahawks’s complete stomping of the Denver Broncos. Twitter is still churning through the data, but the […]
- The 25 Most Fantastic Social Media Updates From Brands During The Super Bowl
The game last night was anything but competitive which helped make the social screen that much more entertaining. Throughout the night there was plenty of brand and Bronco bashing amid some sound marketing that helped stretch ad dollars and put brands in the social spotlight. As we monitored all of the ads and brand activity […]
- New Record For 2014: Hashtags Mentioned In 57% Of Super Bowl Ads
Hashtags were used in 57 percent of nationally-run Super Bowl ads, up from 50% in 2013 and setting a new record. Facebook was the social network most mentioned, though barely. It had only five mentions and just edged past Twitter with four. The numbers are from our third annual #Hashtag Bowl count of social media […]
- Super Bowl 2014: #HashtagBowl Live Blog Action From Kickoff To Final Score
Did you miss our live blog action during the big game? No problem, we understand you were at a party enjoying the Super Bowl commercials in real-time with all your friends. Catch up on what you missed and review our expert commentary on the Super Bowl ads, as our panel shared their first take on […]
- iSpot.tv: 2014 Super Bowl Spots Have Already Generated 130 Million Views & 1 Million Social Actions
Brands pay big money to be in the Super Bowl because all the eyeballs watching. But the eyeballs are already watching Super Bowl ads well before the big game starts. This year, over 130 million Super Bowl-related video views have been racked up, according to video analytics company iSpot.tv. These have generated more than 1 […]
- The 2014 Super Bowl Ads Preview: Have The Budweiser Puppy & Hashtags Already Won The Big Game?
Tomorrow, we’re geared up for our annual Hashtag Bowl, a count of social media mentions in Super Bowl ads as well as a look at the ads themselves. But after reviewing the record-breaking number of Super Bowl ads already placed online, the Budweiser #BestBuds puppy ad and hashtags in general are big hits. Will that […]
- Fancy.com Screenshot Shows How Twitter Ecommerce Might Work
If a screenshot found today on Fancy.com’s website is accurate, the company may be close to partnering with Twitter to bring ecommerce to individual tweets. Re/code broke the news this afternoon of a program called Twitter Commerce and reported that Fancy.com would be at least one of the consumer-facing partners that would make shopping from […]
- Surprise, Bud Light Is Not The Top Super Bowl Advertiser On Google And Bing
Despite appearances, Bud Light is not the number one advertiser on Super Bowl related queries on either Google or Bing. According to new data from search monitoring service BrandVerity, Bud Light, which is advertising all four of its Game Day ads, has been beat out by different advertisers on each of the search engines. The […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Brings Search Funnels Attribution Modeling Tool To AdWords
- Are You Ready For The New Google Shopping Campaigns?
- Google Warns German Webmasters That Paid Links Violate Google’s Guidelines
- Super Bowl 2014: How We Searched
- 10 Reasons You Need To Attend SMX West – March 11-13 In Silicon Valley
- 6 Local Tips For Small Business SEO Success
- Google Is Not Broken
- Google Places International Adds Over 1,000 New Categories For Business Listings
- Where Yahoo Might Again Compete In Search: Mobile
- Harriet Tubman Google Logo Kicks Off Black History Month
- Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing
Online Marketing News From Around The Web:
Analytics
- How To See If You’re Trashing Your Analytics With Campaign Tracking, www.annielytics.com
Blogs & Blogging
- The Tricky Guide to Advertizing Your Blog (and a Challenge), www.blogtyrant.com
Business Issues
- BREAKING NEWS: Google SVP of Chrome & Apps Sundar Pichai now front runner for Microsoft CEO job, siliconangle.com
- Makers of Paper Ask Facebook to Change Its New App Name, New York Times
- Reorganization of our European operations, yahoopolicy.tumblr.com
Content Marketing
- 3 Strategies for Stretching Your Content Marketing Budget, Content Marketing Institute
- 6 Keys To Creating Sticky Content, Contently
- Content Strategy Interview with Jonathon Colman of Facebook, www.toprankblog.com
Conversion Optimization
Copywriting, Design & Usability
- 12 Writing Exercises That Will Transform Your Copy Today, Copyblogger
- One Solution To Responsive Images, Smashing Magazine
Display & Contextual Advertising
- Facebook Website Custom Audiences: Increase Fans, Traffic and Sales, www.jonloomer.com
Domaining
- Frank Schilling: We Are Now the Largest Parking Company, DomainInvesting.com
- GoDaddy Auctions sold over 35,000 domain names including Spokes.com for $40,000, Domain Name Wire
- GoDaddy Super Bowl ads once against put domain biz in the spotlight, Domain Name Wire
Ecommerce
- A major new phenomenon in e-retail: Customers who only use mobile, Internet Retailer
- Global B2C Ecommerce Sales to Hit $1.5 Trillion This Year Driven by Growth in Emerging Markets, eMarketer
Email Marketing
- 5 Marketing Emails from Leading Online Retailers, Practical Ecommerce
Mobile/Local Marketing
- (Sock?) Puppets by Gwen – Did GoDaddy Rig Their Superbowl Ad?, www.localseoguide.com
- How Merchants Can Create a Comprehensive Strategy for Mobile, streetfightmag.com
- Three Steps for Improving Mobile UX, uxmag.com
Other Items
- Facebook Releases New Data About National Security Requests, newsroom.fb.com
- More Transparency For U.S. National Security Requests, Official Yahoo Blog
- Shedding some light on Foreign Intelligence Surveillance Act (FISA) requests, Official Google Blog
Social Media
- Facebook Wants to Be Your Second Screen at the Super Bowl, abcnews.go.com
- #SB48 by the Numbers: What Was Twitter Talking About?, simplymeasured.com
- 10 best social media moments of the Super Bowl, www.cnn.com
- 7 Offline Tactics to Gain More Twitter Followers, www.revenews.com
- AddThis Reports Super Bowl XLVIII’s Winning Advertisers, Celebrities and Game Highlights Based on Social Media Activity and Content Engagement, Business Wire
- Facebook Estimates Between 5.5% and 11.2% of Accounts are Fake, The Next Web
- Hashtags Displace URLs in Super Bowl XLVIII (And Why I Think Google Won the #AdBowl), Exact Target
- Hillary Clinton wins Super Bowl Newsjacking derby with Oreo runner up, Web Ink Now
- Lead Generation on Twitter — It Can Be Done!, CopyPress
- Pinterest Tools: 8 Tools to make your life more Pinteresting, www.razorsocial.com
- Social Media Opportunities Are Created With Timing, www.aaronweiche.com
- The Social Bowl [Infographic], www.offerpop.com
- Thomson Reuters Taps Into Twitter For Big Data Sentiment Analysis, TechCrunch
- Three Brand Fails That Prove Auto-Replies On Twitter Are A Bad Idea, Media Bistro
- Top 25 Facebook pages: February 2014 — Vin Diesel fanbase keeps growing, Inside Facebook
Video
- Ready to cast: Chromecast now open to developers with the Google Cast SDK, googledevelopers.blogspot.com
- YouTube Marketing And Analytics: A Primer For Magnificient Success, www.kaushik.net
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
New on MarTech