Marketing Day: February 27, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Instagram Reaches 100 Million Monthly Users
  Instagram has hit the 100 million monthly user mark. CEO Kevin Systrom announced the milestone yesterday in a lengthy blog post that waxes poetically about Instagram’s growing community. He also features a couple stories about Instagram users, highlighting the San Francisco-based Mission Bicycle, a small business with more than 42,000 followers (of course, followers are […]
• Facebook Expands Custom Audiences With Third Party Audience Segmentation Data
  Last year Facebook introduced Custom Audiences, which enables companies to upload customer or prospect databases and target those individuals on Facebook by matching customer IDs with Facebook IDs, phone numbers or email addresses (subject to privacy protections). That capability was recently expanded with “Lookalike Audiences,” which enable marketers to find segments that generally match specific […]
• Study: Facebook Page Reach Rises 31 Percent (& More) After Insights Bug Fix
  Most Facebook Page Owners should be seeing substantial increases in the reported reach of their posts after Facebook announced and fixed a bug that affected its reach and impressions data in Page Insights. The folks at EdgeRank Checker studied about 1,000 Pages, comparing reach on posts that were published on two days: February 18th (before […]
• AdSense Turns 10: Reflections On Google’s Great Leap Beyond Search Ads
  Google AdSense turns 10 today. For Google, AdSense was its first big push into advertising beyond search ads. It led directly to Google’s eventual growth in display advertising. It led to the birth of new, good sites being able to fund themselves easily off of ads. It also gave birth to “made for AdSense” garbage […]
• 3 Common Mistakes Marketers Make With Their Analytics
  Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers feel about their analytics. If marketers aren’t versed in the finer details of the different metrics, they can easily draw the wrong conclusions with their on-page optimization and reporting. 1. Thinking Greater Time […]
• Is The Google+ “Spam-Free” Sign-In Really That Different From Facebook?
  Google is promising that its new Google+ Sign-In is a way to avoid all that “social spam” that unnamed other services (cough, Facebook) “spray” into your social timeline. Hey, I know Facebook can get aggressive. But how about a reality check on Google’s supposedly altruistic move? Google Account Sign-In Had No Social Worries For one, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Gmail Search Field Trial Adds Calendar Results To Google Search
• Privacy Vs Censorship: Google, Spanish Government Face Off In European Courts
• A Guide To Understanding Big Testing & Massively Parallel Marketing
• SISTRIX Publishes Its Own Google Updates History Page
• Search Week: February 25, 2013
• Search Week: February 18, 2013
• Search Week: February 11, 2013

Online Marketing News From Around The Web:

Analytics

• 4 essential Google Analytics SEO custom reports, www.searchenginepeople.com
• 5 Things You Should Be Doing With Google Mobile App Analytics Crash & Exception Measurement, Google Analytics Blog
• How Analytics Will Boost Your Online Advertising Results, www.business2community.com
• The Ultimate Guide to Google Analytics Profile Filters, online-behavior.com

Blogs & Blogging

• 10 Reasons Why Employees SHOULD be Required to Participate in Blogging and Content Marketing, www.thesaleslion.com
• 29 Blogging Business Survival Tips, www.chrisg.com
• How Anyone Can Write Fantastic Blog Posts In 100 Minutes, www.simpleseogroup.com
• Should Bloggers Care About Copyright Infringement?, Performancing.com
• The Anti-Blog Post to Writing Better Blog Posts., www.businessesgrow.com
• What to Blog About: 11 Ideas For Service Related Businesses, Small Business Trends
• Why You Should Blog Less and Update More, www.wolf-howl.com
• Your Blog: Hub of the Great Content Marketing Wheel, Small Business Trends

Business Issues

• Is Twitter Really Worth $10 Billion?, Wall Street Journal
• Pinterest For Products Wanelo Raises At North Of $100M, TechCrunch
• Yahoo Issues a Statement on Work-at-Home Ban, New York Times
• Apple CEO Laments Stock Price, Promises Great New Products, All Things D
• Facebook CFO calls Instagram a ‘formidable competitor’, CNET
• Facebook Set to Announce Microsoft Atlas Acquisition Tomorrow, Ad Age
• Groupon tanks on missed Q4 revenue of $638.3 million, unexpected loss of $0.12 per share, thenextweb.com
• How Google Stole Apple’s Thunder And Became Everyone’s Favorite Tech Company Again, San Francisco Chronicle

Conversion Optimization

• 11 Reasons Prospects Don’t Convert Into Customers, Convince and Convert
• Using emotional intelligence to optimise conversion rates, econsultancy.com

Display & Contextual Advertising

• What Advertisers think about Facebook, wearesocial.net

Email Marketing

• Deciphering the HTML vs. Plain Text Email Marketing Hoopla, clickmail.com
• 6 of Your Burning Deliverability Questions Answered, www.responsys.com

General Internet Marketing

• Attracting and Converting Customers, www.silverbean.com
• B2B Inbound Marketing: How to Get Your Brand Into the Mix, www.business2community.com
• Increasing Sales by Answering Customers’ Questions, New York Times

Internet Marketing Industry

• Digilant Outlines Strategy to Help Marketers Create an Intelligent Advantage and “Do Better Advertising”, www.digilant.com
• How To Pitch & Win Conference Speaking Gigs: An Insider’s Guide, www.aimclearblog.com
• Interview w/ Jennifer Evans Cario on Pinterest and Social Media, www.stuntdubl.com
• Professional Development for PR and Marketing Pros, Spin Sucks

Other Items

• Google Glass Will Make You Manly, Says Sergey Brin, Wired
• Tweetbot Shows You How to Shame Bottom-Feeding Pirates (Updated), www.gizmodo.co.uk

Reputation Management

• People Try To Put Us d-Down, Talkin’ ’bout Your Reputation – Part 1, www.socialmediaexplorer.com

Social Media

• Brands Leverage Influencers’ Reach on Blogs, Social, eMarketer
• Create a LinkedIn Company Page: Step-by-Step Instructions, Social Media Today
• Five Key Tips For Facebook Page Marketers, allfacebook.com
• Sephora: Our Pinterest followers spend 15X more than our Facebook fans, VentureBeat
• Spotify’s social network arrives: New Follow tab is now gradually rolling out to users, thenextweb.com
• Type ‘buy’ as a Facebook comment, buy some music, CNET