Marketing Day: February 26, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Brings Its Nexus “Launcher” To Other Android Devices Google Nexus devices (i.e., Nexus 5) have featured Google Now prominently as well as “OK Google” hands free voice search. But now […]
Matt McGee on February 26, 2014 at 5:01 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Brings Its Nexus “Launcher” To Other Android Devices
Google Nexus devices (i.e., Nexus 5) have featured Google Now prominently as well as “OK Google” hands free voice search. But now the company is rolling that experience out to a slightly broader array of devices. Google Play devices can now get these same features by installing the “Google Launcher” (app). Below are the “new” […] - Yandex And Google Partner To Open Up RTB Display Inventory
Yandex, Russia’s largest search engine, has announced a new partnership with Google that will open up display inventory to their respective advertisers. Google’s DoubleClick clients will gain access to the display ad inventory available on the Yandex Advertising Network. Likewise, Yandex advertisers will be able to enter real-time bidding auctions on the DoubleClick AdExhange. The […] - What’s The Most Expensive (Per User) Acquisition? Hint: Not WhatsApp
Last week when Facebook made its jaw-dropping $19 billion announcement that it was buying messenger WhatsApp many people, including me, marveled at the astonishing figure. But almost immediately others said, “Facebook got a deal; WhatsApp was actually cheap.” I certainly wouldn’t go that far but by some measures WhatsApp (even at $19 billion) is not […] - Content Marketers: Concrete Steps To Finding Your Brand’s Voice
Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily enough, both are used to describe shampoo. The first set – from Bed Head – positions the brand’s hair care products as expressions of a fast, exciting lifestyle; we picture ourselves strapped to a speeding motorbike, possibly while checking […] - Twitter & Vine To Hit The Big Screen This Summer
Earlier this week, National CineMedia (NCM) announced a deal with Twitter to produce one-minute weekly shows highlighting trending movie and entertainment Tweets and Vine videos. Scheduled to start the middle of this year, the shows will be screened in NCM theaters across the county. NCM says moviegoers will be encouraged to take part in the […] - You Can Love Your Marketing Data, Just Don’t Fall Under Its Spell
I admit it: I have a conflicted relationship with data. On the plus side, I believe that data is one of the three biggest benefits that the digitization of the world has given us marketers. (The other two are malleability, the ability to easily change, experiment with and personalize the digital canvas, and intimacy, more […] - Martin Beck, From LA Times, Joins Marketing Land As Social Media Correspondent
It’s a pleasure to announce that the Third Door Media editorial staff is growing again. Martin Beck will be joining the news team that produces both MarTech.org and SearchEngineLand.com as our new Social Media Correspondent. His first day will be Monday, March 3rd. Martin comes to us from the Los Angeles Times, where he served […] - How Adobe Used Twitter To Generate Leads For An Online College Nobody Had Heard Of, Yet [Case Study]
Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name recognition supposed to compete with the plethora of institutions vying for attention at a reasonable cost-per-lead? This was the challenge Adobe faced in marketing their client Mount Washington College. Though it’s owned by […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions”
- Hiding From That Google Penalty? It May Find You At Your New Home
- Google Brings Back Right-Click-For-Directions To Google Maps
- Google’s Matt Cutts: While Scientific Content Is Great, Clarity & Focusing On The Searcher Is Important
- Google Shares Performance Stats On Search Network With Display Select Campaigns
- FOX Partners With Google To Allow Voting For American Idol On Google’s Search Results
- 6 Tasks To Automate In AdWords Without Scripts Or Tools
- Movie Sites Ranking Better In Google, Now That “Transient Issue” Fixed
- Welcome Martin Beck, Who Joins Third Door Media From The Los Angeles Times
- German Design Firm Claims Willful Patent Infringement Over Google Earth
Online Marketing News From Around The Web:
Affiliate Marketing
- Working with Search Marketing Affiliates, Practical Ecommerce
Blogs & Blogging
- 8 ways to get your employees to blog, Ragan.com
- A Quick Guide for Writing Riveting Blog Posts, Pushing Social
- The Best Practices of Blogging, FeedBlitz
- Why Your Blog Could Get You Sued, Koozai
Business Issues
- Pinterest Cofounder Evan Sharp: How The Visual Web Helps You See The Future, ReadWrite
- Google executive: We did not bid for WhatsApp, Los Angeles Times
- Google must remove all “Innocence of Muslims” videos from YouTube, appeals court rules, gigaom.com
- If Google Barge is coming to Stockton, that’s news to Stockton, CNET
- LinkedIn walks like a publisher and talks like a publisher. But is it?, tech.fortune.cnn.com
- These charts show why Facebook may not have overpaid for WhatsApp, Geekwire
- Welcome to Googletown, The Verge
Content Marketing
- B2B Content Marketing Success on the Rise for Small Businesses, Content Marketing Institute
- Content Strategy, Content Marketing and Content is King, refugeeks.com
Copywriting, Design & Usability
Display & Contextual Advertising
- 3 Rules for Clickable Banner Ads (& How to Turbo-boost Results), Crazy Egg
- Frequently asked questions around using Google Analytics 6 of 6, Inside AdSense
- What are The World’s Most Competitive Advertising Markets?, performancein.com
Domaining
- BBB Warns About Domain Name Scam, DomainInvesting.com
- Demand Media’s Parking Revenue/Domain Sales Down 33% In 2013 & They Are Confused On gTLD Numbers, The Domains
- NameCheap.com Says Its Has 20% Of All .Sexy & .Tattoo Registrations, The Domains
- Sedo Transaction For The Week Total On $1M With Only 5 Domain Selling For 5 Figures, The Domains
Ecommerce
- Big US Retailers Are More Dependent On Mobile Than Amazon, Business Insider
- E-commerce: 5 Tips for Responsive Design and Cross-Screen Optimization, www.targetmarketingmag.com
- Internet Sales Tax Reform Updates, thepma.org
Email Marketing
- Gmail’s New Feedback Loop and Unsubscribe Button, blog.returnpath.com
- Kaspersky Lab and Return Path Team Up to Combat Fraud and Spam, blog.returnpath.com
- What You Need to Know About Gmail’s New Unsubscribe Option, blogs.constantcontact.com
- When You Should Enable Gmail’s Native “Unsubscribe” Link, Exact Target
- Why Gmail’s Unsubscribe Button is Good for Marketers, CopyPress
Internet Marketing Industry
- ClickTale Launches Customer-Experience Consulting (CXC) Services to Help Companies Maximize Web and Mobile Results, Business Wire
- IAB Promotes Mike Zaneis To Executive Vice President, www.iab.net
- Ifbyphone’s Salesforce App Eliminates Critical Blind Spot by Capturing Lead Source Data from Inbound Calls, public.ifbyphone.com
- Kahuna gets $11M for mobile marketing automation, VentureBeat
Mobile/Local Marketing
- 48 Hours Post Release, iOS 7.0.6 Adoption Reaches 13.3% in North America, chitika.com
- Mobile Users Prefer to ‘Watch’ Video with Their Ears, New Study Says, Wall Street Journal
- Report: Mobile Marketing Benefits from Relevance, Creativity, www.mobilemarketingwatch.com
Social Media
- Facebook in talks to crack down on illegal gun sales, Los Angeles Times
- Google Quietly Begins Pushing Its Photo Backup Software To Google+ Users, TechCrunch
- Someone Near You Likes Jihadi Groups, www.vocativ.com
- 14 Social Media Mistakes to Avoid in 2014, Search Influence
- Answers to 8 Frequently Asked Social Media Questions, blogs.constantcontact.com
- Eight impressive social campaigns we’ve seen so far in 2014, eConsultancy
- Facebook allowing pages to edit posts, Inside Facebook
- New Study Shows Original Content Reaches More People on Facebook, moz.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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