Marketing Day: February 25, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• News Feed Adds More Page Detail: Facebook To Show More Stories About Liked Topics
  Today, Facebook has announced that users will begin seeing more information about topics that they’ve “liked.” Traditionally, users would only view updates from a page that they’ve liked. The new change will allow users to view posts surrounding the page that they liked. This means that users may see updates that tag a page that […]
• Twitter Launches Promoted Accounts In Search Results
  Today, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted Accounts ads in relevant search results based on an advertiser’s existing targeting criteria. Advertisers already running Promoted Account campaigns don’t have to take any action to be included in the search results listings. Currently, Promoted Tweets […]
• Chevrolet Biggest Spender At Sochi Olympics, But P&G Wins The Digital Game
  According to data from iSpot.tv, of the more than 250 brands that ran ads during this year’s Olympic broadcasts, Chevrolet spent the most money and earned the most airtime, but P&G generated the most social buzz. After the close of the winter games in Sochi, television ad analyst firm iSpot.tv gathered key metrics on this […]
• The Hazards Of Love: Keeping Mindful Within Long-Term Engagement
  No matter your side of the business, you’ve been conditioned like the rest of us to strive for long-term engagement. If you’re an agency, you’re bred to eschew the one-off project or single campaign and pitch for Agency of Record status, or at least a retainer-based arrangement. If you’re on the sell side, you know […]
• Why Marketers Are Now In The Entertainment Business
  In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the vast majority of revenue. And this growing trend of a concentration of hits at the head of the long tail is only increasing year over year. According to Eric Schmidt of Google, “While the tail is […]
• LinkedIn Becomes Only American Social Network In China With Launch Of Simplified Chinese Beta
  Yesterday, LinkedIn was able to do something that Facebook, Twitter and Google haven’t — launch a beta Chinese social site dubbed “领英”. The professional network has been active to Chinese users for more than a decade now, but the Simplified Chinese site will be the first foray into capturing the masses of the Chinese professional […]
• Samsung Galaxy S5 Offers Upgrades But May Not Excite
  At a Mobile World Congress press event today, Samsung unveiled its new flagship smartphone, the Galaxy S5, two new smartwatches and a fitness wristband. The new S5 outmuscles the iPhone 5S in terms of specs but it doesn’t appear significantly different than its predecessor from a design standpoint. It’s a solid improvement over the S4 […]
• As LG, HTC Prep Smartwatches, Samsung Ditches Android On Its New “Gear” Devices
  Samsung’s Galaxy Gear device was the most visible of this group of “1.0″ smartwatches. However it was rushed to market (to beat Apple) and generally panned by reviews. Simultaneously too ambitious and not ambitious enough, in terms of user experience and design, many were sold but it fell dramatically short of expectations. Galaxy Gear sought, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches
• When The Best Move Is To Kill The Site
• Quixey Offering Deeper Search Results Inside Mobile Apps
• The Secret To Staying Relevant With Authorship
• Bing Improves Tax Related Search Results Before April 15th
• The Marquee HTML Google Easter Egg
• Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search
• Live @ SMX West: Measuring The Mobile Lead

Online Marketing News From Around The Web:

Analytics

• 7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize, www.kaushik.net
• Google Analytics: Tracking Demographics of Ecommerce Visitors, Practical E-Commerce
• The 80/20 Rule for Analytics Teams, Web Analytics Demystified
• The road to ROI is Paved with KPIs and Storytelling, Web Analytics World
• To Pageview or Event… That Is The Question, www.e-nor.com

Blogs & Blogging

• If You’re Bored With Blogging, You Shouldn’t Have Started A Blog, thefuturebuzz.com
• Your Company Blog is Floundering: Now What?, KISS Metrics

Business Issues

• LinkedIn Launches a Chinese-Language Site — But Government Censorship Looms, recode.net
• Exclusive: Google sets roadblocks to stop distracted driver legislation, Reuters
• Meet Facebook’s Graveyard of Dead Products, recode.net
• The Geography of Tech Acquisitions: A Map of the Companies Facebook, Google, and Twitter Buy, drewconrad.com
• Visualizing 15 Years Of Acquisitions By Apple, Google, Yahoo, Amazon, And Facebook, TechCrunch

Content Marketing

• 18 Content Marketing Myths and How to Bust Them, Content Marketing Institute
• 5 Content Marketing Lessons from Journalists, Contently
• Content Marketing With Research and Surveys: Pros, Cons, Examples, Best Practices, Online Marketing Blog
• The dirty secrets of clickbait. This post will blow your mind!, econsultancy.com

Conversion Optimization

• Content Marketing Chemistry Lesson with Andy Crestodina, BruceClay.com
• Testimonials: How to Squeeze the Very Last Ounce of Conversions Out of Them, visualwebsiteoptimizer.com

Copywriting, Design & Usability

• 5 Simple Ways to Improve Landing Page Readability, 3Q Digital
• Leroy the Sales Guy and Lessons on Use Experience, www.internetmarketingninjas.com
• The Magnifying-Glass Icon in Search Design: Pros and Cons, www.nngroup.com
• The Practical Guide to Writing Conversational Copy, ProBlogger

Display & Contextual Advertising

• Call To Action Buttons Can Now Be Added To Page Post Ads In Facebook’s Ads Manager, All Facebook
• Facebook Allowing Ads Manager Users To Preview Promoted Posts, All Facebook

Domaining

• Afternic/GoDaddy Sell $1.85 Million In Domain Names, The Domains
• Domain search progressing, but still not ready for new top level domain names, Domain Name Wire
• Here’s why registrars are boycotting .sexy, DomainIncite

E-Commerce

• 5 Must-Have Features for Your eCommerce Website, www.usertesting.com
• Four Mobile Design Tips for Brick-and-Mortar Retailers, uxmag.com
• Landing page considerations when designing your mobile commerce web site, Internet Retailer

Email Marketing

• Email Marketing Techniques That Get Results, tweakyourbiz.com

General Internet Marketing

• BloomReach says it can track your customers without tracking-tracking them, VentureBeat
• Do Journalists Prefer Contact through Social Media or Email?, Spin Sucks

Internet Marketing Industry

• Admoda Delivers Mobile Traffic for Affiliate and Performance Marketers, www.admoda.com
• Spree Commerce Raises $5M in Series A Funding, spreecommerce.com

Mobile/Local Marketing

• ReachLocal Releases LigerMobile, an Open Source Framework for Development of Cross-Platform Mobile Applications, www.reachlocal.com

Reputation Management

• Study: Only 13% of Small Businesses Invest in Reviews, streetfightmag.com

Social Media

• 29 Social Media Tools Recommended by the Pros, Social Media Examiner
• 5 Ways To Optimize Your Website For Pinterest Marketing, www.socialmediaexplorer.com
• Domino’s Calmly Deals With Twitter Customer Who Says He Burned His Junk on a Pizza, AdWeek
• How to Become Your Audience’s Twitter Soulmate, www.steamfeed.com
• McDonald’s Joins Snapchat, Mashable
• Reddit embraces its role as a journalistic entity with new live-reporting feature, GigaOM
• Should You be Using Google’s URL Shortener in Your Social Media Campaigns?, Search Influence

Video

• More Eyes on Your Video – How and Where to Share, blog.marketo.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.