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MarTech » Marketing Management » Marketing Day: February 22, 2012

Marketing Day: February 22, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Shutting Down Hosted AdSense For Domains Program Google is emailing participants in its hosted AdSense for Domains (AFD) today to inform them that the sometimes-controversial program is headed for closure […]

Matt McGee on February 22, 2012 at 5:02 pm

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Google Shutting Down Hosted AdSense For Domains Program

    Google is emailing participants in its hosted AdSense for Domains (AFD) today to inform them that the sometimes-controversial program is headed for closure in mid-April. The change will only affect domains that Google hosted. “After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense,” Google wrote in […]

  • Report: New Facebook Premium Ads Arriving Next Week

    “Anything you can do on your Page, you can do in ads.” That seems to be the primary slogan/message for a set of new Premium Ads that Facebook will reportedly announce next week — likely at its fMC Marketing Conference on February 29th. On GigaOm this afternoon, Peter Corbett of iStrategyLabs posted a PDF and […]

  • Overhauled Look & Enhanced Features Coming To Flickr Next Week

    Last month, Flickr announced they were dropping a handful of features. Earlier this month Flickr laid off 12% of its entire staff. Now BetaBeat is reporting that Flickr is undergoing a dramatic transformation that will be rolled out next week. The excessive whitespace, small photos and excessive clicks will be replaced by larger photos assembled […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

  • Bing Linked Pages: Better People Search Results
  • Want Quick Money? Improve Your Shopping Cart!
  • 7 Steps To Achieving Nirvana By Using A Media Plan
  • Google Recommending New Video Schema.org Markup
  • Google Wave Logo For 155th Birthday Of Heinrich Rudolf Hertz
  • 5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business
  • Geek Chic: Augmented Reality Google Glasses To Go On Sale This Year
  • SearchWeek: February 20, 2012
  • Google Offers Flight Search To Go

Online Marketing News From Around The Web:

Affiliate Marketing

  • Finding the Time to Get Started with Affiliate Marketing, www.sugarrae.com
  • Learn the Latest Trends for Selling Through Affiliates, at #AMDays, Small Business Trends

Analytics

  • Setting Up Actionable SEO Dashboards in the New Google Analytics, www.seobook.com
  • Track & Segment Your Way to More Accurate Bounce Rates, searchenginewatch.com

Blogs & Blogging

  • How to NEVER Run Out of Blog Topics and Ideas Ever Again, www.thesaleslion.com
  • Newsflash: We All Have the Attention Spans of a Gnat, So Blog About That Topic Again!, www.mackcollier.com
  • Why Every Business Blog Needs Evergreen Content, blog.hubspot.com

Business Issues

  • White House to hold online privacy meeting, www.politico.com
  • Apple confirms plans for ‘green’ data center in Oregon, www.appleinsider.com
  • Google Patent Clearly Eying the Desktop Market for Android, www.patentlyapple.com
  • Google Seeks Approval for Kansas City Video Service, Wall Street Journal
  • Google: Please Don’t Kill Video on the Web, blogs.technet.com
  • Mozilla to challenge big players in mobile web, Mercury News

Conversion Optimization

  • 20 Landing Page Designs Get Picked Apart & Analyzed for Conversion, unbounce.com
  • 4 Tips For Getting More Site Conversions, Small Business Trends
  • Identifying Conversion Problems from the Product Page, www.practicalecommerce.com

Copywriting, Design & Usability

  • Finger-Friendly Design: Ideal Mobile Touch Target Sizes, uxmovement.com
  • So You Think Your Changes Will Help Your Customer? Prove It!, Search Engine Guide
  • User Experience The Don Draper Way, www.fastcompany.com

Display & Contextual Advertising

  • Facebook Targeting Alert! Gaming the Grid with Power Editor? OMG, RLY?!, AIM Clear Blog
  • Google Seen Poised To Overtake Facebook In Display Ads, Wall Street Journal

Domaining

  • Google goes after YouTube typo domains that it didn’t win in a previous dispute, fusible.com

General Internet Marketing

  • In Digital Shift Ad Dollars ‘Evaporate’, www.screenwerk.com
  • Personalization and Your Ideal Customer, Jeff Korhan

Local Marketing

  • The Local Search Ecosystem in 2012, www.davidmihm.com

Mobile Marketing

  • Capture Them On The Go! Mobile Campaigns for E-Commerce, PPC Hero

Other Items

  • Firefox Data Visualization Shows You How Dumb Your Passwords Are, www.readwriteweb.com

Search Marketing

  • How to Choose an SEO Company: Ignore Top SEO Lists, Outspoken Media

Social Media

  • Drilling Down: How Businesses Use Google+, New York Times
  • The Bro’s Guide to Pinterest, www.blueglass.com
  • 10 Ways to Deal With Upset Customers Using Social Media, www.socialmediaexaminer.com
  • 13 Tools to Simplify Your Social Media Marketing, www.socialmediaexaminer.com
  • Bahh! How Do We Solve Social Media ROI Measurement Holes?, contently.com
  • Facebook seeks to improve iOS app discovery, Inside Facebook
  • Promote Content With Credits, www.quora.com
  • Social Business: Far Beyond The Like, www.brasstackthinking.com
  • The Key to Social Media Success is Understanding Your Audience, Online Marketing Blog
  • The Simplified Guide to Social Media for Small Businesses, www.blogtyrant.com
  • What the Hell is a ‘Social Business’ and Why Should You Care?, www.mackcollier.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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