MarTech » Marketing management » Marketing Day: February 21, 2014

Marketing Day: February 21, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Coke Wants To Give The World A Pet Collar In Spoof Ad Offering A Cure For Social Media Addiction Coca-Cola’s latest online video campaign pokes fun at everyone’s obsession with their […]

Matt McGee on February 21, 2014 at 3:59 pm | Reading time: 5 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Coke Wants To Give The World A Pet Collar In Spoof Ad Offering A Cure For Social Media Addiction
Coca-Cola’s latest online video campaign pokes fun at everyone’s obsession with their phones, offering a solution to cure the world of its social media addiction. The ad is a spoof, promoting Coke’s Social Media Guard, essentially the same pet collar a vet would use to keep animals from licking their wounds. Fashioned in Coke’s signature […]
Microsoft Assistant “Cortana” Coming Soon To Phones, PC, Xbox
For months the tech press has been writing about the imminent arrival of Microsoft’s answer to Siri: Cortana. The virtual assistant is modeled on a character in Microsoft’s “Halo” game. Microsoft has not acknowledged Cortana or said anything public about Cortana. Right now Cortana is a codename and it remains to be seen what the digital […]
Google Steps Up Ad Fraud Fight With Spider.io Acquisition
Ad fraud has been a black cloud looming over the industry, with perpetrators finding myriad ways to hijack the display advertising ecosystem. To bolster its resources in the fight against internet advertising fraud, Google announced today it has acquired the well-regarded web traffic analytics firm spider.io. Google has made significant investments in fighting ad fraud. […]
How To Use Relative Standing For Online Analytics
I was recently taking a fresh look at some old statistics school books of mine, and I realized how useful many of those basic statistical concepts can be when applied to online marketing analytics. In this post, I’ll share a couple of ways you can delve into your data in a simple way by using […]
New Name, Familiar Partners: Twitter Introduces The “Marketing Platform Program”
How time flies. It’s been a year now since Twitter released their Ads API to help advertisers harness the full power of Twitter Ads. Throughout 2013 Twitter began adding API partners that excelled in targeting, tracking and measurement. Yesterday Twitter officially announced a new name for their suite of ads partnered dubbed “Marketing Platform Program.” […]