Marketing Day: February 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On […]

on February 21, 2013 at 4:58 pm | Reading time: 4 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It
    There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns. On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number that’s expected to surpass PC/desktop opens by the end of the year. […]
  • Billboard 100 & Nielsen TV Ratings Start To Catch Up With The Online Reality
    In an acknowledgement of the evolution of how and where we consume entertainment, Nielsen and Billboard have both begun factoring streaming figures into their results. The New York Times reports that, as of this week, YouTube plays will be part of  The Billboard Hot 100 formula. We can thank the phenomenal viral success of Baauer’s […]
  • WSJ: Google Developing Touchscreen Chromebooks [Updated]
    Here’s more stuff for Google to sell through its forthcoming retail stores: touchscreen Chromebooks. The Wall Street Journal is reporting that Google and unnamed hardware partners are developing new Chromebooks with touchscreens: Google Inc. has developed the first touchscreen laptops powered by its Chrome operating system to be sold later this year, according to people […]
  • How To Maximize Facebook’s Recent Link Upgrade
    There are few things that instill more fear into social media marketers than being required to drive organic traffic to a site, campaign, or even a Facebook tab via Facebook. Facebook’s strong suit has never been click-throughs. As a result, social media marketers have done everything in their power to boost the presence of links. […]
  • Pinterest Lands Another $200 Million In Funding
    Pinterest has secured another round of funding, this one to the tune of $200 million. It values the image-based social network at $2.5 billion. AllThingsD broke the news this afternoon, and received this confirmation statement from Pinterest CEO Ben Silbermann: “Our focus is on helping millions of people discover things they love and get inspiration […]

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About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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