Marketing Day: February 2, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: US Smartphone Share: Android Now 47 Percent, Apple 29 Percent, Others Down This afternoon comScore released December marketshare data for US smartphones. Android continued its march toward 50 percent penetration, while […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- US Smartphone Share: Android Now 47 Percent, Apple 29 Percent, Others Down
This afternoon comScore released December marketshare data for US smartphones. Android continued its march toward 50 percent penetration, while Apple also gained. All others declined. According to the data, Samsung is the top smartphone OEM. The company also said that 40 percent of the US adult population owned smartphones as of December. This number is […]
- No, You Don’t Need To Fear The Google Privacy Changes: A Reality Check
Less than a month to go before Google’s new privacy policy changes happen. Microsoft is running an ad campaign encouraging switching to its services as safer or more private. The US Congress is still asking questions. Headlines have painted a worrisome picture. But Google’s users seem largely unconcerned. That’s no surprise. They probably shouldn’t be. […]
- Why Facebook Advertising Needs To Be Comfortable Checking “In A Relationship With” Facebook Content
When asked the question, “Notice anything new on Facebook?” — besides the company’s filing for an IPO, of course — my guess is you would answer it with gusto and say “Timeline” or “Ticker.” And you would be correct — at least for the most part. There was another large change that managed to fly quietly […]
- Why Necessity Will Soon Make Facebook The World’s Largest Mobile Ad Network
As widely anticipated Facebook filed its S-1 to go public today, and interesting fact emerged. Facebook — out of necessity — will soon become the largest mobile ad network in the world. Throughout the S-1 Facebook makes reference to mobile. It sees mobile as both a threat and essential to its future growth. (Last year I […]
- Facebook’s $5 Billion IPO, By The Numbers [CHARTS]
Facebook has filed its IPO paperwork and the S-1 statement contains an utterly dizzying amount of statistics. The numbers provide a glimpse into Facebook’s stunning growth since its founding in 2004, with a particular emphasis on what’s been happening over the past three years. Here’s a look in graphical/chart form at some of the most […]
- Facebook Files To Go Public, The S-1 Is Live
The day many have eagerly awaited has arrived. Facebook has filed to go public. Its S-1 document is available for anyone to review. We’ll be taking a deeper look, ourselves. For now, consider this a live blog of what I find interesting in it. What I’m highlighting generally comes as you read down through the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search Month: January 2012 Search News, In Review
- Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options
- How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value
- Can Bing & adCenter Bring More To The Table For Large Advertisers?
Online Marketing News From Around The Web:
Affiliate Marketing
- 7 Affiliate Marketing Education and Training Opportunities, www.amnavigator.com
- Making the affiliate Long Tail wag : part two, econsultancy.com
Analytics
- Reporting across screens in Yahoo! Web Analytics, www.yanalyticsblog.com
Blogs & Blogging
- Blogging Builds A Bank Of Brilliance Before It’s Buried, realestatetomato.com
- How To Hire A Writer For Your Company Blog, www.socialmediaexplorer.com
- SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization, www.blogtyrant.com
- StumbleUpon Primer for Bloggers, Social Media Today
- The Real Reason the Inc. 500 Is Made Up of a Bunch of Crappy Bloggers, www.thesaleslion.com
Business Issues
- Amazon Buys TeachStreet; Folds it into Amazon Local, blog.kelseygroup.com
- AOL CEO: ‘Patch Is the Number 4 Local Property on the Web’, www.screenwerk.com
- Facebook’s Ad Business Is a $3 Billion Mystery, allthingsd.com
- Groupon basks in Facebook light, for now, Reuters
- Reactions To Facebook’s IPO Announcement, www.allfacebook.com
- Silicon London is first choice of base for Google, Facebook and other tech giants, The Guardian
Content Marketing
- 10 Landing Pages that are Crushing it with Video, unbounce.com
- Get Content-Centric, Or Be Disrupted In Search And Social, thefuturebuzz.com
- Increasing website interactions with social media and content, www.smartinsights.com
Copywriting, Design & Usability
- Why Most Websites Fail and What To Do About It, www.biquitous.com
- 9 Copyright Myths to Avoid As a Web Designer, blog.usabilla.com
- How User Personas Can Improve Your CRO Strategy, blog.kissmetrics.com
- Is traditional copywriting dead?, www.seocopywriting.com
- What Should You Automate?, www.hadeninteractive.com
- Why copywriting is like reality TV, www.procopytips.com
Display & Contextual Advertising
- 11 tips for a better Facebook ad campaign, www.seoptimise.com
- The KISSmetrics Guide To LinkedIn Ads – Part I: The Basics, blog.kissmetrics.com
Email Marketing
- 6 Different Emails Every Marketer Should Consider Sending, blog.hubspot.com
General Internet Marketing
- 9 of 10 Online Marketers Make the Same Silly Mistake, Social Media Today
Local Marketing
- Double Google Places Review Stars – How to Stand Out with a 10 Star Rating, marketing-blog.catalystemarketing.com
Mobile Marketing
- Quantcast’s Mobile Site Rankings Not Credible, internet2go.net
Other Items
- Android and Security, googlemobile.blogspot.com
- Web performance and the 2012 US election: Is site speed an early indicator of future success?, www.webperformancetoday.com
Search Marketing
- Be Semantic: How to Install Microdata, www.searchinfluence.com
- Cheaper Clicks from AdWords Coming?, www.practicalecommerce.com
- The 10 Golden Rules to Attracting Authority Links, www.seomoz.org
Social Media
- Who Gives a Tweet, www.cmu.edu
- 10 Key Statistics about Facebook, weblogs.hitwise.com
- 360i Report on Twitter’s Enhanced Brand Pages, blog.360i.com
- 8 Brilliant Examples Of Social Proof On The Web, blog.crazyegg.com
- Could Reddit Be the World’s Most Influential Website?, www.blueglass.com
- HOW TO: Use Social Networking to Effectively Build Media & PR Contacts (Tools and Tips), www.internetmarketingninjas.com
- Introducing Reuters Social Pulse, Reuters
- Is social media free?, www.beingpeterkim.com
- Leveraging Pinterest: How “Pinnable” Is Your Content?, www.searchenginejournal.com
- Pinterest Drives More Referral Traffic Than Google Plus, YouTube and LinkedIn Combined, blog.shareaholic.com
- Pinterest Part IV: Making the Most of Pinterest – Tips and Tricks, Social Media Today
- The Super Simple Guide to Using and Marketing Through Pinterest – Part One, Search Engine Guide
- Tumblr Hires Writers to Cover Itself, New York Times
- Your Negative Status Updates Rub People the Wrong Way, Apparently, techland.time.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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