Marketing Day: February 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Yahoo CEO Trashes Product Team, Can AOL Patch Patch?, New Searchmetrics Backlink Analysis Tool Welcome to the first edition of Marketing Biz, a new weekly column dedicated to business-related […]

on February 17, 2012 at 4:59 pm | Reading time: 6 minutes
Chat with MarTechBot

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Marketing Biz: Yahoo CEO Trashes Product Team, Can AOL Patch Patch?, New Searchmetrics Backlink Analysis Tool

    Welcome to the first edition of Marketing Biz, a new weekly column dedicated to business-related news and announcements in online marketing. Each Friday we’ll deliver the most interesting news items in the past week coupled with a quick take and perspective. Marketing business news for the week revolved around the accelerating changes in search, social, […]

  • No Surprise: Congress, Consumer & Privacy Groups Want Google To Explain Safari Privacy Snafu

    From the you-could-see-it-coming-a-mile-away department: U.S. lawmakers, privacy watchdogs and consumer protection groups want Google to explain why it’s been bypassing user privacy settings on Apple’s Safari web browser. The story surfaced late last night in the Wall Street Journal, and has spread quickly — not surprisingly, considering the long-running discussion about Google and privacy and, […]

  • 5 Tips To Help SEO Based Affiliates Evaluate A Niche

    One of the most common questions I’m asked is how to evaluate a niche from an SEO based affiliate perspective before diving head first into it. We all know the obvious – check traffic volume for keywords in the niche using your favorite keyword research tool. But just because there is traffic, it doesn’t necessarily […]

  • No, FairSearch’s Anti-Google Ad In Politico Wasn’t Pulled As “Inaccurate” (Even Though It Was Inaccurate)

    Earlier this month, Google did a post to bust myths that it felt were being spread about the company regarding privacy. First on the list was from an ad run against Google by FairSearch. Google even later updated its post to say the FairSearch ad had been pulled as ”inaccurate.” As it turns out, the […]

  • Adding Credentials To Your Google+ Page: A Look At Verification & Direct Connect

    Back in November, Google officially launched brand pages for Google+. While they started were launched with limited features, brand pages have evolved to allow for multiple admins, add users into circles and become verified. One of the surprisingly underutilized elements pages is the lack of verification. There still seems to be some confusion around the […]

  • Google Didn’t “Track” iPhones, But It Did Bypass Safari’s Privacy Settings

    The Wall Street Journal is out with a story about how Google has been “bypassing the privacy settings of millions of people” who use Apple’s Safari web browser, along with a headline about “Google’s iPhone tracking.” More accurately, Google’s been bypassing Safari’s default privacy settings that block certain types of cookies rather than overriding what […]

  • Twitter, American Express Bring Self-Serve Ads To 10,000 Small Businesses

    Some small businesses can register now for access to Twitter’s self-serve advertising platform, which will formally launch next month according to Ad Age. The program is open to American Express cardholders and merchants, and Twitter will include a $100 credit to help the first 10,000 eligible participants get started. The signup form is available at […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Email Marketing

Internet Marketing Industry

Mobile Marketing

Other Items

Search Marketing

Social Media

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

Add MarTech to your Google News feed.    Google News

Related stories

New on MarTech

About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related topics

Marketing management

Fuel up with free marketing insights.

Topics

Our events

About

Follow us

© 2025 MarTech.org is a Trademark of Semrush Inc.

Third Door Media, Inc. is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.