Marketing Day: February 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Study: iPhone 5, Galaxy S3 Neck And Neck In Web Traffic Share
  According to ad network Chitika’s latest traffic study, Samsung’s Galaxy S3 has caught the iPhone 5 in terms of the amount of internet traffic it generates. The findings are drawn from “tens of millions of U.S. and Canadian smartphone mobile ad impressions” this month. Chitika said that in October 2012 Apple’s latest iPhone enjoyed an […]
• Marketing Biz: Data Everywhere, Micro-Video Wars & The Rise And Fall And Rise Of Local
  This week in marketing was largely about three major themes: the ubiquity of data, micro video and the struggle but importance of local. Of course we’re all waiting to see if/when Facebook purchases Atlas and the buzzword merry-go-round continued with the emergence of “omni-channel” marketing. This is … Marketing Biz. DataSift Query Builder Powers the […]
• B2B Marketing Automation Tools 2013: The Marketer’s Guide
  If you’re a B2B marketer, you know that the best practices and tactics for online marketing are similar to B2C—but there are also some very real differences. For example, you wouldn’t necessarily want to buy paid search ads if you’re selling jet engines. Or maybe you would, if you had a tool that took into […]
• Something Has Changed At LinkedIn
  If you were to invoke fairy tales in the world of social media, you might compare LinkedIn to Cinderella. While the step-sisters Facebook and Google Plus have been preparing for the Prince’s big party, LinkedIn has been quietly going about an incredible overhaul of its system and is building up a larger and larger user base. Many […]
• Facebook Wins (Temporary) Reprive From Fake Names In Germany
  The AP is reporting that a German court has invalidated a decision of the German privacy regulator, which opposes Facebook’s real names/identities policy. Privacy regulators oppose the Facebook policy on the grounds that German and European privacy and free-speech rules prohibit a ban on fake names. However the court’s decision is not based on German […]
• Vine Analytics Already? Yep. And Free, Too
  If you’re one of those super-early adopters of Vine, there’s already a way to get a basic snapshot of how your six-second videos are performing. The folks at Simply Measured have launched a simple Vine statistics report that brands or individuals can use. The service is basically free; it only costs you a tweet announcing […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Ads Sticks With Improved Reporting Interface
• Google Commerce Search Is On The Chopping Block
• The Google Asteroid Collision Logo You Never Saw
• Dear Google Alerts: Why Aren’t You Working?
• Search In Pics: Brin’s Kiteboat, Al Gore @ Google, Google+ Circus & Scary Android Eyes
• Deep Dive Into Bing Webmaster Tools – Part 3 Wrap Up
• How To Getting Analytics Right With PLAs
• Marin Software Files For IPO, Market Appetite Uncertain

Online Marketing News From Around The Web:

Affiliate Marketing

• An affiliate network’s mobile sales are down in January after a busy holiday season, Internet Retailer
• EWA Officially Closes Doors, Performance Marketing Insider

Analytics

• 15 Metrics Every Marketing Manager Should Be Tracking, blog.hubspot.com
• Actionable Search Marketing Dashboards for Google Analytics, www.thesearchagents.com

Blogs & Blogging

• Why Blogs that Allow Guest Posts Will Be Penalized in 2013, www.problogger.net

Business Issues

• A Pair of Top Yahoos Depart, While Another Promoted (and More to Come), All Things D
• Hyperlocal M&A Heats Up — Here’s What 4 Big Acquirers Are Looking For, streetfightmag.com
• Twitter Hires First-Ever Research Chief from Google, Ad Age
• Universal Music Deal to Give Publisher a Cut From Ads Alongside Cover Videos, Wall Street Journal

Content Marketing

• The Real Reason People Love Content Marketing: The Sustainable Value, www.cypressnorth.com

Display & Contextual Advertising

• Web Video Ads Increasing in Frequency, Length, All Things D

Email Marketing

• 5 Things I Love About This Email From Angie’s List, waldowsocial.com

General Internet Marketing

• Measuring the ROI of Marketing Automation, www.silverpop.com
• What’s missing from share of voice, www.shiftcomm.com

Internet Marketing Industry

• Agency Replaces Client’s Website With Nasty Letter After Not Getting Paid, www.adweek.com

Mobile/Local Marketing

• Amazon, Apple and QVC lead in mobile commerce customer satisfaction, Internet Retailer
• How to Become a Mobile Marketing Success Story, KISS Metrics
• Real-Time Location Data Gets a Bigger Slice of Mobile Targeting, eMarketer

Other Items

• A perfect match: Blogger and Google+ Pages for Takeout, dataliberation.blogspot.com

Reputation Management

• 3 Content Marketing Tactics to Defend Your Online Reputation, contentmarketinginstitute.com

Social Media

• Seven skills of highly effective community managers, www.trackur.com
• 6 Brands say “We Love You” to Facebook on Valentine’s Day, socialfresh.com
• Congratulations: LinkedIn Played You, Again, millennialceo.com
• How To Take Back Social Media Marketing From Facebook & Twitter, ReadWrite
• Quora Softens Its Registered Users-Only Policy, socialtimes.com
• Sued in Six Seconds: Tips for using Vine without getting tangled up in a lawsuit., www.businessesgrow.com