Marketing Day: February 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Half Of Google’s Search Traffic Comes From Partners No question — Google’s the world’s most popular search engine. But half of those billions of queries it handles comes from Google partners, […]

on February 12, 2013 at 5:00 pm | Reading time: 6 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • Half Of Google’s Search Traffic Comes From Partners
    No question — Google’s the world’s most popular search engine. But half of those billions of queries it handles comes from Google partners, rather than searches at Google directly. That tidbit came today from Nikesh Arora, senior vice president and chief business officer for Google, when he was talking with Liz Gannes of AllThingsD at the […]
  • Strange +1 Decrease On Google+ Brand Pages
    Have you noticed a drastic drop in your Google+ brand page +1 numbers? You aren’t alone. This morning while reviewing our social channels, we noticed a 384,000 drop in Search Engine Land’s +1 numbers that appear below the logo. Yesterday, it was over 409,000 – today only 25,000. Luckily, the number of people and pages […]
  • For Facebook, “2013 Will Be The Year Of Music, Books, Fitness”
    What’s going to be big on Facebook this year? Music, books and fitness, said Dan Rose, vice president of partnerships with Facebook. And in future years, perhaps Facebook will even give you a feed of what to watch on TV. Goodbye to the TV viewing “grid?” Rose spoke today with Mike Issac at AllThingsD’s Dive […]
  • How To Get Website Content From Your Fans
    The relentless need to continuously create new content pains marketers across all verticals. In fact, 20 percent of B2B companies cited “producing enough content” as their greatest marketing challenge. Fortunately, marketing teams can offset content creation demands through user-generated content. There are many ways to collect content for your website from your fans, followers, clients, […]
  • As Personal Computing Shifts, So Should Your Marketing Strategy
    If 2012 was considered the year of mobile, we may as well go ahead and declare 2013 the year of the tablet. A new study from research firm Canalys shows that one in every three PCs shipped globally was a tablet, with 114.6 million units moving during 2012. Sales were split almost evenly between Apple’s […]
  • Study: Amazon Has Highest Mobile Satisfaction Rating, Followed By Apple
    This morning ForeSee Results, which measures consumer satisfaction with websites and ecommerce experiences, released a new “Mobile Satisfaction Index.” The company surveyed more than 6,000 US adults between Thanksgiving and Xmas last year to determine their attitudes toward mobile retail sites and apps, as well as their shopping patterns on mobile devices. As one might […]
  • Shop 140 Characters At A Time With New Twitter-AMEX Partnership
    The alleged collaboration between American Express & Twitter was true. Soon, users will be able ditch the malls and start shopping straight from your Tweets. Users can quickly set up their accounts on the AMEX Sync website. According to the Wall Street Journal, American Express customers that connect their card to their Twitter account will be able […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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