Marketing Day: February 11, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• 20 Traits Of Successful CMOs
  Being a CMO is… well, a lot of things: amazing, hard, exhausting, fun, challenging and about a million other adjectives. While I’ve only carried the title for just over half a year, I have spent those 8 months researching what it means to be a “successful CMO.” It’s been quite the learning curve and an […]
• Advertiser Claims Facebook Benefits From Fake Likes, But Facebook Says, “Fake Likes Don’t Help Us”
  A report in The Washington Post yesterday claims Facebook is benefiting from click farms used to boost Followers and Likes, even though the social media site penalizes any advertisers they find using click farm services. Derek Muller says his Facebook page was spammed by Likes after he signed up for a legitimate Facebook promotional program […]
• Facebook & Twitter Data Partner Datalogix Acquires Shopper Analytics Firm Spire Marketing
  Datalogix, a third-party data partner of both Facebook and Twitter, is acquiring shopper intelligence firm Spire Marketing, according to an Ad Age report. Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data providers that powers Facebook’s partner categories, which allow advertisers to target audiences based on Datalogix […]
• Nielsen: More Time On Internet Through Smartphones Than PCs
  Nielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from device ownership and video streaming to mobile’s impact on social media usage. One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile […]
• Selling Search & Social To The CEO: Measure Business Outcomes
  If you were one of those children that sold lemonade under a homemade stand (or, like me, sold lawn-mowing services), business was pretty simple. All it took was the product or service, the flash of a toothless smile or a knock on the door, and your weekly allowance began to grow. If only digital marketing […]
• Instagram Announces Physical Handbook For Brands (As Well As A Free Tumblr Content Series)
  In an effort to help brands better themselves on Instagram announced an official “Instagram Handbook for Brands” physical book yesterday. The book features 11 brands who have found Instagram success by posting engaging content. Not surprisingly, the book comes in a square profile like Instagram shots and features a pixely styling on the cover. Want […]
• Google’s ComScore Deal Bakes Brand Ad Measurement Into DoubleClick
  Google’s latest deal with comScore will give the current leader in display advertising a bigger hook for luring the brand advertising budgets it’s been going after. The comScore partnership will give brands the ability to measure their desktop display and video campaigns in real time using the reach and frequency metrics they’re accustomed to using […]
• Managing Your Digital Ad Dollars As More Consumers Move Online: 5 Questions With Eyeview’s CEO
  Eight days later, and most of us have recovered from our Super Bowl ad hangovers, but what’s a brand to do now that the biggest night in television advertising has come and gone? According to Eyeview CEO Oren Harnevo, brands that can afford both television and digital advertising should be leveraging their digital ad dollars […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Showing Restaurant Menus In Card-Style Search Result
• Google In Trouble Again Over Racist Search Suggestions In UK
• Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights
• Showing Value In 2014: SEO Attribution Deep Dive
• How Agile Marketing Changes Your Link Building Process Forever
• Want To Speak @ SMX London? Here’s How
• Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?

Online Marketing News From Around The Web:

Affiliate Marketing

• 5 Reasons Why Affiliate Marketers are The Best Digital Marketers, www.charlesngo.com
• PHG Launches Two New US Hubs & Recruits ex-Google Affiliate Exec, performancein.com

Analytics

• Check Yo Data Before You Wreck Yo Data, Web Analytics World

Blogs & Blogging

• The One Secret to Growing a Blog Quickly (Really Quickly), www.blogtyrant.com

Business Issues

• Demanding More Transparency & Accountability, yahoopolicy.tumblr.com
• Exclusive: Lithium Technologies to Acquire Klout, recode.net
• Foxconn Working With Google on Robotics, Wall Street Journal
• Google Takes Over NASA’s Hangar One, a Silicon Valley Icon, Wired
• Groupon Product Chief Jeff Holden To Depart, Is Heading To A Bay Area Tech Company, TechCrunch
• It’s time to reform government surveillance laws, Google Public Policy Blog
• TechStars-backed Wander is acqui-hired by Yahoo after launching ‘Days’ app, VentureBeat

Content Marketing

• Create More Effective Content Marketing with the Active Reading Technique, Content Marketing Institute

Conversion Optimization

• Why People Don’t Trust Your Landing Page Testimonials, Unbounce

Copywriting, Design & Usability

• Healthcare.gov: User Experience Design and Politics Don’t Mix, www.internetmarketingninjas.com

Display & Contextual Advertising

• 4 reasons to target email subscribers with Facebook ads, Inside Facebook
• Active View CPM Changes Display Advertising Forever, Luna Metrics
• Mozilla To Sell Ads In Firefox, Ad Age

Domaining

• Check out what this company did with its .Co domain name, Domain Name Wire
• Sedo Transactions Total $1.7 Million, The Domains

Ecommerce

• 25 Ways to Make Your First Online Sale, KISS Metrics
• Home Depot sharpens its focus on B2B and B2C online sales, Internet Retailer

Email Marketing

• Best of Valentine’s Day Subject Lines: Are you a betting man?, blog.returnpath.com
• Do You Alienate Your Subscribers?, AWeber
• Five dating tips you can apply to your email marketing, eConsultancy

Mobile/Local Marketing

• Future Samsung phones could share what you type with other apps, The Verge
• How Online Reviews and Product Information Are Fundamentally Changing Local Marketing, streetfightmag.com

Social Media

• 5 Ways to Find Quality Content to Share on Google Plus, globerunner.com
• Case Study: Build your Brand with Social Media, www.stateofdigital.com
• How Major League Soccer Nails it In Social Media, Stone Temple
• Pizza Brands are Making Social Media Fun Again, CopyPress
• That Esurance Super Bowl Stunt and Finding the Real Value of Social Media, Mack Collier
• Twitter Testing Major Redesign That Looks a Lot Like Facebook, mashable.com