Marketing Day: February 10, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Target Partners With 3 Top Designers On Pinterest To Create Collection Of Party Items
  Target is continuing to build on its relationship with Pinterest users, announcing today a collaboration with three top designers who each have a substantial number of followers on the social media site. According to an announcement on Target’s A Bull’s Eye View blog, the retailer is partnering with Joy Cho, of the blog Oh Joy!, […]
• Social Networks Generate Least Loyalty In 2014 Brand Keys Survey
  Facebook, Twitter, LinkedIn and the other major social networks might want to consider this a warning: Social networks generated the lowest loyalty scores in the 18th annual Brand Keys Customer Loyalty Engagement Index (CLEI). This year’s study (which can be requested here) looked at consumer relationships with 555 brands across 64 categories — ranging from […]
• Beyond SEM: When You’ve Maxed Your Search Ads, What’s Next?
  Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an advertiser’s SEM spend. Two years ago, […]
• Infographic: How Location-Based Marketing Delivers Ads To In-Store Shoppers
  Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting that’s already happening now. The folks from MDG Advertising have put together an infographics that explains some of […]
• Get Medal-Winning SEO, SEM & Digital Marketing Tactics from World Class Presenters at SMX West
  Don’t play games with your marketing success. Attend SMX West for tactics and networking that will put you on the podium. See the agenda, including ski run symbols that guide you to expert, intermediate or beginner level sessions. Here are a few reasons you should join us March 11-13 in San Jose: Curling is a […]
• With Content Marketing, Link Building is Obsolete… Right?
  It seems that every day a new blog post is published claiming that link building is dead. It makes for a great headline, but it’s just not true. In fact, it’s very much alive, and will be for the foreseeable future. Unfortunately, the content marketing purists who preach the “build it and they will come” […]
• Get To Know: The CMO For Tumbleweed Tiny House Company
  Debby Richman serves as Chief Marketing Officer for the Tumbleweed Tiny House Company. Founded in 1999 when it mounted its first tiny home to a trailer, Tumbleweed Tiny House Company designs and builds small, archetypal houses-to-go, ranging from 117 to 172-square feet. Along with delivering houses-to-go, Richman’s company also offers workshops, building plans, educational materials […]
• The Viral Rise & Fall Of Flappy Bird
  Flappy Bird, the maddening free app that seemed to appeared out of nowhere two weeks ago, is a great lesson on how a simple “Share” button may help an app go viral or at least continue to generate buzz. And, on the eve of Flappy Bird going away forever, it also demonstrates how novelty can […]
• Google France Home Page Now Carries Privacy Violation Notice, As Ordered
  As expected, the home page of Google France now carries a notification to users that Google was fined for privacy violations relating to the “unified” privacy policy change it made in 2012. A required link to the ruling against it might also be slowing the site of the French privacy agency. Notice Required For 2 […]
• Esurance Awarded Its $1.5 Million Prize: What’s Next & Will The 200,000 New Twitter Followers Stay
  It was a risky move waiting until the Super Bowl had ended to advertise the start of a giant $1.5 million Twitter sweepstakes, a risk exacerbated by the fact that the game was a rout. Fortunately for Esurance, it was immediately clear that its late play broke through the noise of the actual game-time advertisers. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Beats Google With Bitcoin Conversion Tool
• Google’s Matt Cutts: Don’t Worry About Poor Grammar In Comments
• A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo
• Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads
• Microsoft Testing “Bing Saves” Search Bookmarking Feature
• Get Medal-Winning SEO, SEM & Digital Marketing Tactics from World Class Presenters at SMX West
• Products, Prices & Proximity Are Most Important Info On Local Business Websites
• How One SEO Consultant’s Near Death Experience United The SEO Community
• Where Do You Go When You’ve Maxed Out SEM?
• Yahoo Turns To Yelp To Beef Up Local Search
• French Privacy Agency’s Site Crashes, After Demanding Link From Google France Home Page
• Google Now Ranks No. 2 Behind Apple As The 2nd Most Valuable Company In America
• Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars

Online Marketing News From Around The Web:

Affiliate Marketing

• How I Create a Strategy for a New Blog or Affiliate Site – Part 2 (Creating Your Sitemap & Wireframe), sugarrae.com

Analytics

• 18 useful custom Google Analytics reports, segments and dashboards for SEO, eConsultancy
• Event Tracking in Google Analytics Universal through Google Tag Manager [VIDEO], www.e-nor.com
• Youtube video tracking with GTM and UA: a step by step guide, www.cardinalpath.com

Blogs & Blogging

• Does It Still Make Sense For Companies to Blog?, Online Marketing Blog
• Life After Keywords (Not Provided): What’s Next For Bloggers?, ProBlogger

Business Issues

• Google ends bay ferries – at least for now, San Francisco Chronicle
• Here’s Why Instagram Is The Best Media Acquisition Of The Last Five Years And Tumblr Is The Worst, Business Insider

Content Marketing

• 6 Ways to Measure B2B Content Marketing Performance, Content Marketing Institute
• Google is pushing a new content-recommendation system for publishers, VentureBeat
• Low Hanging Fruit of Content Marketing: 10 Quick Changes That Will Bring Big Results, www.quicksprout.com
• Use PPC to Refine Your Content Marketing, Spin Sucks

Copywriting, Design & Usability

• Six UX Lessons Learned from the New Facebook App, Paper, www.usertesting.com

Display & Contextual Advertising

• Retargeting Filters Unleashed! Merging Search & Psychographic Ads, aimClear

Domaining

• Icann Warns Brands About Domain Abuse With Roll Out of Top Level Domains, AdWeek
• What domain names Microsoft, Allstate, and others bought, Domain Name Wire
• Yes, one letter domain names might be worth less than $1,000, Domain Name Wire

General Internet Marketing

• 3 Ways To Play It Cool for Productive Outreach, www.stateofdigital.com

Internet Marketing Industry

• A Big Sales Win – Welcome Peter Naylor, blog.hulu.com
• Ad tech startup iSocket raises $5M from Condé Nast & Time Warner, VentureBeat
• IAB China Launches in Beijing, Joining IAB Global Network To Advance Cooperation Between Digital Companies in China and From Around the World, www.iab.net
• Jordan Hoffner Named CEO of Federated Media by New Owner LIN Media, recode.net
• MediaMath Expands Global Footprint with Office Opening in Singapore, Business Wire
• Performance Horizon Group Appoints Key Executives to Drive U.S. Expansion, PR Web
• PlaceIQ Nabs $15 Million in Funding, AdWeek
• Skinected Becomes ReactX; Continues as the Industry’s Largest Independent Marketplace for High-Impact, Custom RTB Advertising, PR Newswire

Mobile/Local Marketing

• How Should You Market Your Google + Page? You Shouldn’t. You Should Market Your Business, localu.org
• InMobi unveils new video ad formats for driving user engagement, www.insidemobileapps.com

Other Items

• Facebook’s Mark Zuckerberg biggest giver in 2013, bigstory.ap.org
• Google Brings Its Apps Admin App To iOS, TechCrunch

Social Media

• 4 Easy Steps to Measure Your Social Media ROI, Crazy Egg
• Flickr Turns 10: The Photo-Sharing Site’s Rise, Fall and Revival, techland.time.com
• Happy 10th Birthday, Flickr!, Flickr Blog
• How to Shave 25% Off the Time You Spend on Social Media, 60secondmarketer.com
• Manipulating Google+ for Fun and Maybe Profit…, David Naylor
• The Most-Shared Winter Olympics #Sochi2014 Photos on Twitter, Wall Street Journal
• What People Think About When They Find Your Facebook Page, blogs.constantcontact.com
• Why I’m Done with Social Media Buttons, solomon.io

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.