Marketing Day: Facebook’s transparency report, Apple News publishers can now use DoubleClick & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook’s dynamic ads for auto dealerships get new lead-gen features
  May 16, 2018 by Amy Gesenhues
  The leads generated from a dynamic ad campaign now can be fed directly into the dealership’s CRM system.
• Facebook’s first transparency report shows majority of offending content removed before being reported
  May 16, 2018 by Amy Gesenhues
  Facebook shares information about content that didn’t pass its Community Standards rules and how many times it took action.
• Our MarTech recap will make you want to come to Boston
  May 16, 2018 by Marketing Land
  It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It’s time to get pumped for our next MarTech show! We’re returning to Boston October 1-3.
• 6 dimensions of online reputation that should guide your social media marketing
  May 16, 2018 by Mark Traphagen
  We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy.
• Quantcast, Smaato release tools in support of the IAB Framework for GDPR
  May 16, 2018 by Barry Levine
  Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato is out with the first supporting SDK and soon, a consent tool for apps.
• All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads
  May 16, 2018 by Ginny Marvin
  Publishers keep 100 percent of ads they sell directly in their Apple News content.
• The story of data, Part 2: Where are we now?
  May 16, 2018 by Robin Kurzer
  Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization.
• Influ2 launches what it calls the first person-based marketing B2B ad platform
  May 16, 2018 by Robin Kurzer
  The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B influencers.
• Unlocking higher marketing ROI with unified measurement: A step-by-step approach
  May 16, 2018 by Rex Briggs
  Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement.
• Australian privacy regulators examining Google’s Android location-data collection
  May 15, 2018 by Greg Sterling
  An Oracle report accuses the company of improperly tracking user location without consent.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• PulsePoint launches Genome to centralize data for healthcare advertising
  May 16, 2018 by Barry Levine
  The ad exchange says this is the first of its kind and that it answers “the call for unification of data for marketers.”
• Why your media decisions matter for campaign location attribution
  May 16, 2018 by Gladys Kong
  Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.
• LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
  May 16, 2018 by Amy Gesenhues
  Sales Navigator’s product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems.
• Facebook expands its list of marketing partners, while limiting what view tags can do
  May 16, 2018 by Amy Gesenhues
  After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions.

Online Marketing News From Around The Web:

• 11 Things You Must Know About B2B Influencer Marketing, Convince and Convert
• 5 A/B tests you can start running today, VerticalResponse
• 5 Ways User-Generated Content Can Drive Email Conversions, Movable Ink
• April retail sales jump 0.4% as e-commerce climbs 9.6% from last year, Retail Dive
• History Repeats Itself, Even in Marketing, Marketo
• Lookalike Audience Campaign Tips for Facebook, Vertical Measures
• Marketers’ Use of Email and Marketing Automation, MarketingProfs
• Snapchat’s programmatic augmented reality ads are gaining traction, Digiday
• The Psychology Of App Usage: Targeting Motivations, Not Models, AdExchanger
• Video Marketing Strategy: What Marketers Need to Know, Content Marketing Institute

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.