Marketing Day: Facebook’s transparency report, Apple News publishers can now use DoubleClick & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on May 16, 2018 at 4:00 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook’s dynamic ads for auto dealerships get new lead-gen features
May 16, 2018 by Amy Gesenhues
The leads generated from a dynamic ad campaign now can be fed directly into the dealership’s CRM system. - Facebook’s first transparency report shows majority of offending content removed before being reported
May 16, 2018 by Amy Gesenhues
Facebook shares information about content that didn’t pass its Community Standards rules and how many times it took action. - Our MarTech recap will make you want to come to Boston
May 16, 2018 by Marketing Land
It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It’s time to get pumped for our next MarTech show! We’re returning to Boston October 1-3. - 6 dimensions of online reputation that should guide your social media marketing
May 16, 2018 by Mark Traphagen
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. - Quantcast, Smaato release tools in support of the IAB Framework for GDPR
May 16, 2018 by Barry Levine
Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato is out with the first supporting SDK and soon, a consent tool for apps. - All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads
May 16, 2018 by Ginny Marvin
Publishers keep 100 percent of ads they sell directly in their Apple News content. - The story of data, Part 2: Where are we now?
May 16, 2018 by Robin Kurzer
Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization. - Influ2 launches what it calls the first person-based marketing B2B ad platform
May 16, 2018 by Robin Kurzer
The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B influencers. - Unlocking higher marketing ROI with unified measurement: A step-by-step approach
May 16, 2018 by Rex Briggs
Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement. - Australian privacy regulators examining Google’s Android location-data collection
May 15, 2018 by Greg Sterling
An Oracle report accuses the company of improperly tracking user location without consent.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- PulsePoint launches Genome to centralize data for healthcare advertising
May 16, 2018 by Barry Levine
The ad exchange says this is the first of its kind and that it answers “the call for unification of data for marketers.” - Why your media decisions matter for campaign location attribution
May 16, 2018 by Gladys Kong
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. - LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
May 16, 2018 by Amy Gesenhues
Sales Navigator’s product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems. - Facebook expands its list of marketing partners, while limiting what view tags can do
May 16, 2018 by Amy Gesenhues
After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions.
Online Marketing News From Around The Web:
- 11 Things You Must Know About B2B Influencer Marketing, Convince and Convert
- 5 A/B tests you can start running today, VerticalResponse
- 5 Ways User-Generated Content Can Drive Email Conversions, Movable Ink
- April retail sales jump 0.4% as e-commerce climbs 9.6% from last year, Retail Dive
- History Repeats Itself, Even in Marketing, Marketo
- Lookalike Audience Campaign Tips for Facebook, Vertical Measures
- Marketers’ Use of Email and Marketing Automation, MarketingProfs
- Snapchat’s programmatic augmented reality ads are gaining traction, Digiday
- The Psychology Of App Usage: Targeting Motivations, Not Models, AdExchanger
- Video Marketing Strategy: What Marketers Need to Know, Content Marketing Institute
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