Marketing Day: Facebook’s Mobile Ad Network, Google Denies AdSense Fraud & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Is Bringing The Like To Third-Party Mobile Apps The Facebook Like is coming to third-party mobile apps. Ime Archibong, Facebook’s director of strategic partnerships and pictured above, announced at the […]
Matt McGee on April 30, 2014 at 5:01 pm
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Is Bringing The Like To Third-Party Mobile Apps
The Facebook Like is coming to third-party mobile apps. Ime Archibong, Facebook’s director of strategic partnerships and pictured above, announced at the F8 developers conference today that third-party developers have been given the tools to add like buttons. The like button for mobile apps is a natural extension of sharing functions that have been available […] - Google Says It Will No Longer Scan & Collect Data From Student Gmail Accounts For Ad Purposes
Google announced today it has ceased scanning student Gmail accounts, and can no longer collect or use student data from its Apps for Education services for advertising purposes. The decision by Google comes after a recent lawsuit against the company, claiming Google’s practice of scanning student Gmail accounts violated privacy laws. According to a report […] - Meet The Facebook Audience Network For Serving Up Mobile Ads
Facebook has announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook’s ad targeting data to third party mobile apps — and becomes an immediate rival to the Google Display Network for mobile. Currently iOS and Android are supported. There are also a number of available […] - Facebook: App Links Allow Deep Links Between Mobile Apps
Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web. It’s also cross-platform between mobile and web content, as well as between mobile operating systems. Implementation is simple and […] - Facebook Will Give You The Ability To Login To Apps Anonymously
Recognizing that many people are wary about sharing their online identities, Facebook announced an anonymous login feature for mobile apps today at the F8 conference in San Francisco. “We know that some people are scared about pressing this blue button,” Facebook CEO Mark Zuckerberg said, pointing to an image of the normal Facebook sign-on, during […] - Live Blog: Mark Zuckerberg Keynote At The Facebook F8 Conference
Hello from San Francisco. After a three-year hiatus, Facebook is once again holding its F8 Developers Conference. Kicking things off is Facebook CEO Mark Zuckerberg, with an opening keynote. NOTE: The keynote is now over. Here are some of our formal stories out of it: Meet FAN: The Facebook Audience Network For Serving Up Mobile […] - Get the Most from Technology-Powered Marketing – Attend MarTech: The Marketing Tech Conference
Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference August 19-20 in Boston and we’ll help you: maximize the value of your investment in marketing technology; implement a culture that is responsive, […] - Google Flatly Denies Anonymous Claims It Defrauded AdSense Publishers
Earlier this week, an anonymous post on Pastebin from someone claiming to be a former Google employee purported the company committed fraud against AdSense publishers between 2009 and 2012. The scheme, in part, allegedly involved shutting down the accounts of high-earning AdSense publishers just prior to their payout periods in order to make up for […] - After Bitter Fight, Industry To Embrace “Browser Choice” (AKA Do Not Track)
The online advertising industry has apparently done an about-face on “Do Not Track” (DNT). According to AdWeek the Digital Advertising Alliance will soon unveil a DNT solution that will euphemistically be called “browser choice.” The article says, “The final product will include some of the same hallmarks of the DAA’s ad choices self-regulatory program, which […] - Does A New Non-Google+ Sign In Button Confirm The Demise Of Google Plus?
On Friday the head of Google+, Vic Gundotra, stepped down, starting rumors that Google+ was going to die. Well Google confirmed that there were no such plans in place and that they would continue building a beautiful experience for users. Well, late yesterday a new button was spotted in the wild that may signify the […] - Email Win-Back Programs: Do They Work?
For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber engagement, having a […] - Twitter’s Dick Costolo: ‘There Are Very Few Other Companies With This Kind Of Reach’
Publishers, content creators & marketers care about scale and engagement—our platform increasingly delivers both. – @dickc #TWTRearnings — TwitterIR (@TwitterIR) April 29, 2014 Twitter isn’t pleasing Wall Street these days. Advertisers? That’s another story, if you believe Twitter CEO Dick Costolo. In the conference call with investors Tuesday after the release of the company’s […] - Study: Positive Online Sharing Increases Purchase Intent By 9.5%
Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Social data & sharing tool ShareThis performed a study alongside the Paley Center for Media that took […] - Top Quotes And Stats From The Buzzfeed, Microsoft And Yahoo NewFronts
Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The Digital Newfronts in New York — digital’s answer to traditional TV’s splashy Upfronts. We’ve reported on each event, below is a compilation of statements from the executives that presented along with some of the stats highlighted […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change
- Actually, We Don’t Think Google Hates HARO Links
- Google’s Matt Cutts Loses His Body To Stress Importance Of Body Content To Search Engines
- Get the Most from Technology-Powered Marketing – Attend MarTech: The Marketing Tech Conference
- Content Free: 25 Percent Of Google+ Reviews Are “Empty”
- Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
- Boost Your Campaigns By Becoming An Expert Search “Forecaster”
- Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines
- Google Opens Voting To Help Determine This Year’s “Doodle 4 Google” National Winner
Online Marketing News From Around The Web:
Analytics
- Thinking Out of the Box with Web Analytics, blog.similarweb.com
- Universal Analytics: Understanding The Value Of User-ID, ConversionXL
Blogs & Blogging
- Blog Traffic: 5 Ways to Drive New Traffic to Old Blog Posts, www.takeflyte.com
- How Often Should You Publish a Blog Post?, Pushing Social
Business Issues
- Mark Zuckerberg on Facebook’s Future, From Virtual Reality to Anonymity, Wired
- Microsoft Moves Ad, Media Business to Dentsu Aegis and IPG, Ad Age
- Now Premiering: Yahoo Screen for Android, Yahoo Screen Blog
- Sorry, But Twitter Will Never Be Facebook, Forbes
- Twitter: We Are A Massive Mobile Ad Network, Business Insider
Content Marketing
- 25 Ways to Create Shareable Content, Convince and Convert
- Building Content Marketing Funnels with Specific Goals, www.marketingwords.com
- Measuring Marketing Effectiveness: Find Out if Your Content Converts, Content Marketing Institute
- Measuring the Immeasurable – The Elusive Creativity Behind Content Strategy, www.thunderseo.com
- Selling the Virtues of Interactive Content, a How-to for Agencies, CopyPress
- The Colossal Content Marketing Report: Blogging Basics and Beyond, Marketo
- The Why and How of Repurposing Your Content [VIDEO], Vertical Measures
- Which Content Marketing Goals To Choose, Koozai
Conversion Optimization
Copywriting, Design & Usability
Domaining
- Apple Inc. Now Owns Apple.net, DomainInvesting.com
- Donuts’ Claims Plus service starts today, Domain Name Wire
- Go Daddy/Afternic Sells $1.7million in domains for the week, The Domains
- New TLD auction prices hitting highs: Minds + Machines, Uniregistry, Donuts all win some domains, Domain Name Wire
- Sedo Transactions Total $1.1 Million Led By FlashCards.com For $250,000, The Domains
Email Marketing
- 4 Hacks You Should Know Before You Craft Your Next Email Subject Line, KISS Metrics
- How Asthmatic Kitty is Using Email to Redefine Street Teams, blog.mailchimp.com
- How to Entertain, Engage, and Delight with a Regular Email Newsletter, blogs.constantcontact.com
- How to Use Email Marketing to Segment Customers and Generate Loyalty, Small Business Trends
General Internet Marketing
- 5 Google+ Page and YouTube Tips Your Boss Wants To Know, Search Influence
- Website Analysis Report: 9 Questions You Want Answered Today, www.razorsocial.com
Internet Marketing Industry
- Celebrating Success at the Performance Marketing Awards, blog.affiliatewindow.com
- How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the Hedgehog, MarketingProfs
- Opera Buys Rich Media Mobile Ad Startup Apprupt, As Q1 Sales Rise 40%, TechCrunch
- Sitecore delivers big data marketing with launch of the Sitecore® Experience Database™, PR Newswire
- The Exciting Future of Socialbakers Analytics, Social Bakers
Mobile/Local Marketing
- Mobile Technology in Politics More Potential Than Reality, www.gallup.com
- Five Trends That Will Shape the Future of Local Commerce, Street Fight
- Microsoft’s ‘Bing’ Local-Reseller Opportunity, Screenwerk
Social Media
- An Insider’s Guide to LinkedIn for Marketing: Interview with LinkedIn’s Jason Miller, www.exacttarget.com
- Reaction to Facebook Audience Network launch: MediaCom, Cake,YD, ZenithOptimedia, TubeMogul, Nexage, Millennial Media, Celtra, OMD, www.thedrum.com
- Social Media Marketing Lessons From Four Classic Movies, Online Marketing Blog
- Twitter reacts to NBA’s ban of Donald Sterling, Official Twitter Blog
- Which Stats Matter: A Definitive Guide to Social Media Metrics, blog.bufferapp.com
Video
- Hootsuite Video Marketing: Games of Thrones Goes Social [Case Study], Reel SEO
- How to Create and Promote Explainer Videos, Social Media Examiner
- How to create videos that produce ROI, eConsultancy
- Youtube Channel Subscription Call To Action Makes Up To 3,100% Difference, www.internetmarketingninjas.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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