Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags

Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on September 29, 2017 at 4:11 pm

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Closed-Loop Marketing: A Recipe for Growth
    Sep 29, 2017 by Digital Marketing Depot
    The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion.
  • 7 on-site SEO problems that hold back e-commerce sites
    Sep 29, 2017 by Pratik Dholakiya
    Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.
  • Artificial intelligence is changing the rules of account identification
    Sep 29, 2017 by Peter Isaacson
    Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing programs.
  • 5 metrics to measure the success of Facebook videos
    Sep 29, 2017 by Sweta Patel
    From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook.
  • Affiliate marketing strategies for success during the holidays
    Sep 29, 2017 by Adam Weiss
    The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season.
  • Canonical tags gone wild
    Sep 29, 2017 by Patrick Stox
    What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.
  • System 1 Research launches a VR testing tool for shopping
    Sep 29, 2017 by Barry Levine
    But, until VR is indistinguishable from reality, the question is whether it can offer a valid environment for real-world marketing tests.
  • Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase
    Sep 29, 2017 by Barry Levine
    In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and problems.

Online Marketing News From Around The Web:

Analytics

  • Walled Gardens Pave The Way For Server-Side Measurement, AdExchanger

Business Issues

  • Amazon Sells $1.6 Million in Whole Foods’ Store-Brand Products in First Month, Wall Street Journal
  • Apple quietly acquired computer vision startup Regaind, TechCrunch
  • Jet.com will launch its own grocery line, Retail Dive

Content Marketing

  • 3 Ways to Integrate Products You Sell with Content You Publish, Practical Ecommerce
  • How to Help Your Team Be Creative and Productive, Content Marketing Institute
  • How To Use 2018 B2B Content Marketing Trends To Improve Results, Heidi Cohen

E-Commerce

  • 21% of shoppers make half of all purchases online, Retail Dive
  • How publishers are trying to Amazon-proof their e-commerce strategies, Digiday
  • U.S. Grocers Are Gaining Ground with Click-And-Collect Programs, Multichannel Merchant

General Internet Marketing

  • Decking the halls and creating the holiday mood, Retail Dive
  • How Visual Search Is Influencing Marketing: A Look at Pinterest Lens, CMS Wire
  • The US Digital Ad Market: A Google and Facebook Duopoly, MarketingProfs

Internet Marketing Industry

  • Fastly Launches Media Shield to Optimize High-Traffic Streaming, Market Wired
  • TouchCR’s Next-Generation Smart Tracking Technology Empowers Marketers to Monitor and Analyze Consumer Behavior without Relying on Cookies, PR Web
  • Zoho Raises Bar for Enterprise Chat with Cliq, Business Wire

MarTech

  • Hyatt CMO: Automation has a dark side, Digiday
  • The Holy Grail of Data for B2B Technology Companies, HG Data
  • The Top 11 Live Chat Software Solutions To Skyrocket Conversion Rates, Jeff Bullas

Mobile/Local Marketing

  • Five new and innovative examples of augmented reality in retail apps, Econsultancy
  • Local Marketing For Newbies: How To Use Location To Your Advantage, Jeff Bullas
  • Study: Mobile to capture 80% of search budgets by 2021, Mobile Marketer

Social Media

  • Facebook Collection Ads: Things to Know, 3Q Digital
  • Facebook’s Algorithm: 3 Must-Know Changes, Marketo
  • How to Engage With Your Social Media Followers: Our 11 Best Tips, The Buffer Blog

Video

  • YouTube tightens rules around videos with external links, The Verge
  • Pivoting-to-video publishers face a big monetization gap, Digiday
  • Why Paying Celebrity Influencers $500,000 for a #Sponsored Video Ad May Not Give You the Best ROI, Tubular Insights

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Marketing operations talent is suffering burnout and turnover

    Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

    Unveiling our first MarTech Intelligence Report on email marketing platforms

    How product analytics can unite marketing and product teams to boost customer lifetime value

    Create a B2B GTM strategy that buyers, execs and revenue teams love

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.