Marketing Day: Facebook Tweaks Video Rankings, Content Marketing Hacks & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook Expands Beyond Like, Comment & Share In Ranking Video In News Feed
  News Feed video rankings will start taking into account actions such as activating audio and making video full screen.
• Is Facebook Planning Its Own Video Streaming App? Survey Suggests Interest
  Facebook survey digs into how users are viewing and reacting to video on Meerkat and Periscope.
• Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case
  Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google’s self promoted content.
• Beardbrand: Facebook Is Frustrating, But We May Shift Our AdWords Budget There
  Despite great content, company struggles to reach its audience organically on Facebook. But love-hate relationship has it experimenting with ads on the social network again.
• How To Begin Leveraging Your First-Party Data By Understanding The Landscape
  How do you maximize the power of first-party data? Columnist Mike Sands outlines three steps to help you build a successful first-party data strategy.
• 10 Stupidly Simple “Hacks” To Win At Content Marketing
  Columnist Quinn Whissen shares easy tactics that will help you get the most out of your content marketing strategy.
• Empower Yourself at SMX East – Register Now For A Workshop & Save Up To $600
  Upgrade your digital marketing skillset at SMX East. Choose from five pre-conference workshops taking place on September 28.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Choosing the Right Images for Your Ads- July 14 Webcast
• Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition Laws
• Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
• Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You”
• Empower Yourself at SMX East – Register Now For A Workshop & Save Up To $600

Online Marketing News From Around The Web:

Analytics

• Your Data Driven Marketing Fitness Regime, www.cmswire.com

Blogs & Blogging

• 12 elements of a user-friendly blog page, econsultancy.com
• 27 Tricks to Boost Blog Post Conversion Rates, www.jeffbullas.com

Business Issues

• Broadband Speeds Are Improving in Many Places. Too Bad It Took Google to Make It Happen., www.technologyreview.com
• Google has until August 17 to reply to EU antitrust charges, www.reuters.com
• Supreme Court declines to hear Oracle v. Google case over software copyright, www.theverge.com
• Twitter vice president Rishi Garg is leaving company, www.businessinsider.com
• Why This Tech Bubble Is Less Scary, www.wsj.com

Content Marketing

• 12 Content Marketing Experts Share Content Tips, www.toprankblog.com
• How Can You Energize Your Content Marketing?, www.cmswire.com
• Is Your Native Advertising Ruled by Metrics That Matter?, www.convinceandconvert.com
• The Definitive Guide to Content Curation, www.martechadvisor.com
• The One Ingredient Your Content Marketing Program Is Missing, contentmarketinginstitute.com
• What the hell is a chief storyteller anyway?, econsultancy.com
• Why Does Your Content Need to be Unique?, www.stonetemple.com

Conversion Optimization

• Five Common A/B Test Mistakes to Avoid, blog.crazyegg.com
• How to Squeeze Every Drop of Valuable Visitor Data from Your Forms, blog.kissmetrics.com
• Keep It Simple Stupid: Conversion Road Show Recap, www.searchenginejournal.com
• The Anatomy of a Successful Call-to-Action, www.compukol.com

Copywriting, Design & Usability

• Design Principles: Compositional Balance, Symmetry And Asymmetry, www.smashingmagazine.com
• Key Elements of Website Redesign Best Handled by Experts, www.martechadvisor.com
• Trends in Digital Design, www.cmswire.com

Domaining

• 8 Naming Mistakes Investors Hate to See, www.thedomains.com
• Accountant looks to make a killing on .nyc domain names, nypost.com
• Problem With Buying via Domain Broker, www.domaininvesting.com
• Spamming owners of newly registered domain names, domainnamewire.com

Ecommerce

• 31 things I need to see on your ecommerce product page, econsultancy.com
• Business buyers buy more once they start purchasing online, www.internetretailer.com
• China’s Alibaba launches 11 country subdomain sites on Tmall, www.internetretailer.com
• EBay Board Approves PayPal Spinoff, blogs.barrons.com
• QSRs, retailers have highest commerce potential with Snapchat geofilters, www.mobilecommercedaily.com

Email Marketing

• A Look at Features Past, Present and Yet to Come, www.verticalresponse.com
• Can Resending an Email Improve Your Open Rates?, blogs.constantcontact.com
• Email Client Monitor: Making the Most of Your Data (Part 2), blog.returnpath.com
• How to Optimize Your Welcome Emails, www.searchenginejournal.com
• Look Great in the Inbox: The 7 Don’ts of Email Design, blogs.constantcontact.com
• Online Shopping Trends Reveal Best Days and Times to Email Customers, www.remarkety.com

General Internet Marketing

• ‘Will It Blend?’ Company Embarks on New Influencer Marketing Program, contentmarketinginstitute.com
• Seasonality: Is it factored into your digital strategy?, www.branded3.com

Internet Marketing Industry

• LiveRamp Hires Luke McGuinness as Head of Data Partnerships, www.businesswire.com
• Ooyala acquires media logistics software company Nativ, www.ooyala.com

MarTech

• ‘The tragedy!’: Cookie Monster endorses ad tech, sort of, digiday.com
• iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter, adexchanger.com
• Making Marketing Automation Work, www.martechadvisor.com

Mobile/Local Marketing

• 8 Must-Haves in a Mobile CRM, www.martechadvisor.com
• Five Ways to Use Location-Based Marketing Right Now, www.marketingprofs.com
• How To Tell If Your Business Really Needs A Mobile App, usabilitygeek.com
• Toyota Gets Local, Uses Geo-Targeted Snapchat Ads, Ad Age

Social Media

• 5 Benefits of Building Relationships With Twitter Influencers, www.adweek.com
• 5 Facebook Advertising Tools That Save Time and Improve Your ROI, www.socialmediaexaminer.com
• A brief timeline of Facebook copying its rivals, digiday.com
• Build Channel Strategies to Get Ahead in Social Media, www.convinceandconvert.com
• Everything You Wanted to Know about Pinterest Business Accounts, www.internetmarketingninjas.com
• Facebook Is Opening Its First Office in Africa, recode.net
• Facebook’s Snapchatty New Photo Uploader Lets You Overlay Text And More, techcrunch.com
• Finding Social Media Marketing Zen, blog.raventools.com
• How to Craft Instagram Posts That Drive Sales, www.socialmediaexaminer.com
• How to Leverage News Stories on Social Media, www.ducttapemarketing.com
• How to Sell on Pinterest and Instagram with Buy Buttons, blogs.constantcontact.com
• Report: What Local Merchants Are Missing With Social Media, streetfightmag.com
• The Crash Course on Using Facebook Groups to Grow a Thriving Niche Community, www.socialmediaexplorer.com
• The Twitter Ads guide to following #CannesLions 2015, www.Twitter.com

Video

• AOL’s Digital Prophet Says Millennials ‘Are Freaky for Video’, www.adweek.com
• Could Facebook Video Be Serious Competition to YouTube?, smallbiztrends.com
• For Agencies, Targeted Video Ads Best at Grabbing Viewer Attention, www.emarketer.com
• Misdeclaration Creates A Transparency Nightmare For Video Advertisers, adexchanger.com
• Using Social Video to Engage Millennials, www.reelseo.com
• Video Content and Marketing Automation, blog.marketo.com
• Videos on Facebook: Native vs YouTube. Which Wins?, www.searchenginejournal.com