Marketing Day: Facebook Throttles Promotional Posts, Boehner Says Online Sales Tax Is Dead & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Interactive Kate Spade Ad Features Brilliantly Bored Anna Kendrick It’s the middle of November, and you know what that means: Thanksgiving is right around the corner. No way! What world do you […]

on November 17, 2014 at 5:08 pm | Reading time: 8 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Interactive Kate Spade Ad Features Brilliantly Bored Anna Kendrick
    It’s the middle of November, and you know what that means: Thanksgiving is right around the corner. No way! What world do you live in? Here, mid-November means that marketers have unleashed their annual cavalcade of Christmas-themed commercials. Some of them are of the boring price-and-item variety. Some of them are Oscar-worthy masterpieces. And others still, […]
  • If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?
    If organic reach for Facebook Pages is dead — and the obituaries cranked up since Facebook’s rule change announcement late Friday leave little hope for resuscitation — what are marketers supposed to do now? In case you missed it, Facebook signaled that starting in January users will see fewer overly promotional posts in their News […]
  • Care & Feeding Of Creatives
    Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important, without a killer ad campaign, your marketing is dead in the water. Developing fresh creative and knowing when that creative is ready to retire are key to display success. One Weird Trick One day, a […]
  • Boehner Says Online Sales Tax Won’t Pass This Year
    If House Speaker John Boehner gets his way, the online sales tax bill is dead. “The Speaker has made clear in the past he has significant concerns about the bill, and it won’t move forward this year,” said Boehner’s spokesman, Kevin Smith, in a statement last week. “The Judiciary Committee continues to examine the measure […]
  • Stop Wasting Time & Money On Your Content Marketing
    There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute content marketing the “right” way. Unfortunately, that often isn’t the case. Luckily, it doesn’t have to be. Truthfully, there are many unglamorous (and usually not […]
  • Report: Facebook Targeting Professionals With Secret “Facebook At Work” Product
    Just in case your corporate productivity wasn’t poor enough, Facebook has been rumored to be working on a corporate offering. According to the Financial Times, Facebook has been secretly working on a product that can compete in the estimated 1 Billion dollar space. According to FT, the service would look similar to the current social […]
  • Facebook News Feed Will Throttle Pages’ “Promotional” Posts
    [Update: We asked social media experts how marketers should react to Facebook’s latest News Feed announcement. Read their answers here: Facebook Organic Reach Is Dead. What It Means For Marketers.] In another News Feed tweak aimed at businesses using Facebook as a marketing platform, the social network announced today that users will see fewer “promotional” […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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