Marketing Day: Facebook testing headlines, win a ticket to SMX, Instagram fights fake & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook is letting 5 publishers test headlines, images, copy in organic posts
  Aug 29, 2018 by Amy Gesenhues
  The company says it wants to provide publishers with more visibility into how their organic content is performing.
• Don’t take it from us. Here’s what SMX attendees say!
  Aug 29, 2018 by Marketing Land
  Attending a conference is an investment. You expect sessions, keynotes and clinics that unearth tactical nuggets you’ll implement to launch or improve your marketing efforts. Search Marketing Expo – SMX® East is an intense, 2-day search marketing deep dive. You’ll learn brand-safe, actionable tactics from leading SEO and SEM experts.
• This SEO nerd says its OK to ask for links
  Aug 29, 2018 by Andrew Dennis
  Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they’ve helped SEOs get a better understanding of what’s OK when it comes to link building.
• Are social platforms finally growing a conscience?
  Aug 29, 2018 by Laura Collins
  Contributor Laura Collins examines changes being made by social media platforms to improve both the user and advertiser experience.
• Instagram fights back against fake accounts & bad actors with new safety tools
  Aug 29, 2018 by Amy Gesenhues
  Accounts with large audiences will soon have ‘About this Account’ information that publicly lists the date the account was created, ads it is running and more.
• Take our Amazon advertising survey — Enter to win a ticket to SMX
  Aug 29, 2018 by Ginny Marvin
  Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey.
• Facebook opens up its ads pixel to a limited number of Groups
  Aug 29, 2018 by Amy Gesenhues
  Only a small number of Groups have access to Facebook pixel right now, but a broader rollout is planned in the coming weeks.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance
  Aug 29, 2018 by Barry Levine
  Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team specialist.

Online Marketing News From Around The Web:

• Do the Damn Work for Pitch-Perfect Messaging, LinkedIn
• 11 of the Best Mind Mapping Software to Brainstorm Better Ideas, Hubspot
• 4 Steps to Scaled Agile Marketing, Marketing Insider Group
• 5 Ways to Write Better Blog Post Titles, Animalz
• Newsletter Examples: How to Craft Irresistible Newsletter Content, AWeber
• Run a video brand campaign that generates leads, Think With Google
• The Case Against Net Promoter Score, Post Funnel
• Where is Amazon Headed? A Quick Synopsis from the Q2 Earnings Report, Seer Interactive

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.