Marketing Day: Facebook ‘Premieres’ videos, martech stacks, Marketo updates

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Compare 17 top SEO tools and platforms
  Oct 2, 2018 by Digital Marketing Depot
  Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming.
• Facebook’s ‘Premieres’ videos now available to all global Pages
  Oct 2, 2018 by Amy Gesenhues
  First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage.
• Building your martech stack: Try design thinking to identify the right solutions
  Oct 2, 2018 by Robin Kurzer
  Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and ‘go beyond the demo.’
• Do you speak SEO? Join Search Engine Land as Deputy Editor
  Oct 2, 2018 by Henry Powderly
  Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep expertise.
• Get actionable SEO & SEM tactics at SMX West 2019. Registration is open!
  Oct 2, 2018 by Marketing Land
  Search marketing success is a result of your hard work and learning from trusted experts. Attend Search Engine Land’s SMX® West January 30-31, 2019 in San Jose for the SEO and SEM tactics you need to drive amazing campaigns. The site is up and registration is open!
• Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable
  Oct 1, 2018 by Barry Levine
  Several components released or acquired last spring — Engage, Sky and Bizible — see new efficiency enhancements.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• The Open Marketing Cloud: A no-BS demonstration of Mautic’s marketing automation platform
  Oct 2, 2018 by Digital Marketing Depot
  Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you’ve licensed along with the proprietary systems?
• Ad groups unveil a new Data Transparency Label
  Oct 2, 2018 by Barry Levine
  Visually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment data sets.
• Message to marketers: Mind the customer before the tech
  Oct 2, 2018 by Barry Levine
  ‘When the map and the terrain disagrees,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’
• Do you speak SEO? Join Search Engine Land as Deputy Editor
  Oct 2, 2018 by Henry Powderly
  Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep expertise.
• Adobe makes its venerable PDF more collaborative
  Oct 2, 2018 by Barry Levine
  Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review process.

Online Marketing News From Around The Web:

• Co-founders Kevin Systrom and Mike Krieger announce Adam Mosseri as new Head of Instagram, Instagram
• Does Google Cloud Matter For Marketing?, Ignite Visibility
• How to Know if Your Marketing Campaign Is Working, The AdStage Blog
• Lowe’s will test sharing transactional data with Pinterest, Mobile Marketer
• Never Run Out of Instagram Images with These 15 Handy Resources, Tailwind Blog
• Protecting People from Bullying and Harassment, Facebook Newsroom
• Welcome Sridhar Ramaswamy as our Newest Venture Partner at Greylock, Greylock
• Who Will Buy Nielsen? A Few Possibilities, AdExchanger