Marketing Day: Facebook Passes YouTube In Video Views, Google Express & Facebook Stickers
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Samsung Drives Nearly 60 Percent Of Android Traffic According to new data from ad network Chitika, Samsung Galaxy devices are responsible for almost 60 percent of North American Android traffic (smartphones + […]
Amy Gesenhues on October 14, 2014 at 5:00 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Samsung Drives Nearly 60 Percent Of Android Traffic
According to new data from ad network Chitika, Samsung Galaxy devices are responsible for almost 60 percent of North American Android traffic (smartphones + tablets). Traffic from all other Android OEM brands is flat or declining except for LG, which has seen success with its G3 flagship smartphone. Chitika looked at “hundreds of millions of […] - Facebook Passes YouTube, Delivers A Billion More Desktop Video Views In August
In an interview with Beet.tv, comScore’s co-founder and executive chairman Emeritus Gian Fulgoni confirmed that Facebook delivered nearly a billion more desktop video views than YouTube in August. Fulgoni commented that the numbers are “pretty amazing,” while noting Facebook’s auto-play advantage over YouTube’s user initiated engagement. According to comScore’s Video Metrix report, Facebook still trails […] - Google Express Expands Reach, Undercuts Amazon Pricing
Google Shopping Express is now Google Express. In addition to changing its name, Google announced that it added new cities and new brands to its roster eligible for same-day delivery. The service is now available in Northern California, Los Angeles (selected areas), San Jose, Washington DC, Boston, Chicago and Manhattan. New companies and brands added […] - Get Ready For Next Gen Search By Exploring The Google-Initiated Physical Web Project
Someday, every device you can imagine will be connected. Contributor Daniel Cristo explains the new open-source project and imagines how marketers will use it. - Gettin’ Sticky Wit It: Facebook Stickers Make Their Way To Comments & Posts
If you’ve looked at your Facebook feed recently, something new may be stuck to comments in your feed. That’s right, the massive stickers from Facebook messaging are now eligible to be posted as a comment on a user’s timeline, in a group post or in an event post. These big bold images come in different sets […] - [Video] Watch Botnet Malware Generate Thousands Of Fake Ad Impressions
Ever wonder what malware actually looks like as it runs undetected on users’ machines? The fraud detection service, Forensig, isolated a malicious bot and then infected a virtual computer to see how much digital ad fraud really occurs when a computer is infected — and recorded it happening in a new video (below). A machine […] - WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads
The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from “organic” results over time. Using third-party experts, the article asserts that paid search […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google AdWords Debuts Local Forwarding Numbers For Call Extensions
- Top 5 Takeaways From The Big Bing Ads Session @SMX East
- Google Continues Testing Mobile Friendly Notices In Search Results, This Time With Text Version
- 4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development
- Google Revamps Change Of Address Tool Within Webmaster Tools
- Moz Local Ranking Factors 2014 Study Shows Mostly The Same Formula
Online Marketing News From Around The Web:
Analytics
- Benchmarking Analytics Performance: The Options, Dos, Don’ts, www.kaushik.net
- Love & Measurement: A Startup Case Study, www.socialmediaexplorer.com
- Measuring, Managing and Marketing What Matters Most, authoritylabs.com
Blogs & Blogging
- 10 Tools to Make You a Better Ecommerce Blogger, www.practicalecommerce.com
- Blogging Up A Storm: 8 Must-Know Content Marketing Tips, www.socialbro.com
- How I use Evernote to boost my blogging productivity, www.probloggingsuccess.com
- The Four Key Elements of a Powerful Case Study Blog Post, marketingbees.com
- The Secret Formula for Creating Shareable Blog Posts, contently.com
- What Most Bloggers Don’t Want to Hear, www.jeffbullas.com
Business Issues
- Amazon to hire 1,000 new permanent warehouse workers, Telegraph
- China’s Baidu buys largest e-commerce company in Brazil, www.macauhub.com.mo
Content Marketing
- Five Ways Brands Use Visual Content for Maximum Impact, www.socialmediaexaminer.com
- How to Be Famous for Your Business Content, www.jeffkorhan.com
- Not Everyone Is Content With Content Marketing, adage.com
- The Why, How and Where of Content Distribution, relevance.com
- Upworthy Claims It Can Deliver Its Positive Spin for Brands, www.adweek.com
- What Content Marketers Can Learn From the Water Business, adage.com
- When do B2B Tech Companies Need Content Marketing?, www.toprankblog.com
Conversion Optimization
- 4 Landing Page Hacks That Create a Flood of Conversions, blog.crazyegg.com
- 6 User Interface Fixes That Can Greatly Increase Conversion Rates, blog.kissmetrics.com
- Six Ways to Uncover What’s Confusing Your Website Visitors and Dragging Conversions Down, www.marketingprofs.com
Copywriting, Design & Usability
- Confessions of a site designer: ‘We’d like to see more trust’, digiday.com
- Innovation Vs Tradition : What Does The User Really Want?, usabilitygeek.com
Domaining
- Amazon Buys KDP.com For Kindle Direct Publishing, dotweekly.com
- Using an Option to Buy a Domain Name, www.domaininvesting.com
E-Commerce
- 41 percent of shoppers plan to spend more online this holiday season, www.marketingpilgrim.com
- B2B e-commerce networking is on the rise, www.internetretailer.com
- How five top UK ecommerce sites handle online returns, econsultancy.com
- How Much Longer Can the Traditional Store Remain Shoppers’ Fave?, eMarketer
- How to Get People to Stop Ditching Their Online Shopping Cart, Entrepreneur
Email Marketing
- 6 Hacks That Make Growing Your Email List Less Stressful, www.impactbnd.com
- ASOS sales emails are excellent, but are they too frequent?, econsultancy.com
- How Seamless Email Turns Ecommerce Prospects into Buyers, sherpablog.marketingsherpa.com
- Psst! Want to Write Irresistible Subject Lines?, www.verticalresponse.com
- The Real Cost of Sending Bad Email, blog.marketo.com
General Internet Marketing
- 5 Marketing Lessons From Justin Timberlake, www.firepolemarketing.com
- What’s in a Brand Name? Using Trademarks and Copyrights in Your Advertising, advertise.bingads.microsoft.com
Internet Marketing Industry
- AddThis Data Puts Auto Industry Marketers in the Fast Lane, www.addthis.com
- Former Yahoo!, Criteo Executive Joins Adroit Digital as President, finance.yahoo.com
- Loren Hillberg Named as Thinknear President & General Manager, investor.telenav.com
- vCita Partners with Constant Contact to Offer Self-Service Online Tools for Small Businesses, news.constantcontact.com
- With $2 Million In Funding, Indicative Ushers In Era Of Low Cost Hosted Analytics, techcrunch.com
Mobile/Local Marketing
- Mobile chat playing big role in creating seamless holiday shopping, www.mobilecommercedaily.com
- Mobile must transform customer experience, not merely simplify communication: KPMG, www.mobilecommercedaily.com
- New Report Details Emerging Approach to Personalization on Mobile, streetfightmag.com
- Promoting Local Content For Local Links, www.searchenginepeople.com
- Ultimate List of Review Widgets and Badges for Your Local Business Website, www.localvisibilitysystem.com
Social Media
- “Exercising” Added to Facebook Status Updates, allfacebook.com
- 10 Secret #Twitter Tips, Tricks and Hacks (That You Probably Don’t Know), www.mediabistro.com
- 5 Different Ways for How Businesses Can Use Snapchat, smallbiztrends.com
- Dynamic Cover Enables Facebook Page Admins to Take Advantage of Cover Images, allfacebook.com
- How to Build Powerful Alliances on Google+, www.socialmediaexaminer.com
- How to Create an Effective Social Media System, www.ducttapemarketing.com
- How to Use Pinterest Analytics to Create Content Your Audience Will Love, blogs.constantcontact.com
- Six ways social media is changing the nature of TV forever, econsultancy.com
- The 2 Best Ways to Get Asia-Pacific Social Media Users to Share Your Content, www.mediabistro.com
- The 8 Essential Tools That Keep a Social Media Agency Humming, blog.bufferapp.com
- The social media forecast: Cloudy!, www.businessesgrow.com
- Twitter and TV: 4 Ways to Make It Work, www.convinceandconvert.com
Video
- Hear the Call? 3 Steps for Better Video CTAs, contentmarketinginstitute.com
- YouTube RSS Alerts: How-to Get An Email for Keyword Mentions, www.reelseo.com
- Netflix Leads In U.S. Digital Video Subscriptions In Home And Among Millennials, techcrunch.com
- The Effectiveness of Adding Videos to Your Brand, www.compukol.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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