Marketing Day: Why Facebook Page Likes May Drop, Twitter’s “Partner Audiences” & Social Media Event Marketing Tips

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Why Your Facebook Page’s Like Total Will Probably Fall
  Facebook is removing likes from inactive and memorialized accounts from Pages’ counts .
• Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences
  With “partner audiences” provided by Acxiom and Datalogix, advertisers can take aim at Twitter users who have signaled purchase intent off the social network.
• 14 Tips To Incorporate Social Media Into Event Marketing
  Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media.
• Everything’s Bigger In Texas: Sampling & Google Analytics Reports
  Sites that generate high traffic numbers often use sampling to save on processing time, but columnist Brian Massey notes it’s important to know if your sample is statistically significant.
• Expedia Promotes #VanGogh2015 With Free Trips To Holland Using Twitter’s Flock To Unlock
  The travel company is incentivizing people to tweet and re-tweet for the chance to win a prize.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Search Now Serving Up Cocktail Recipes With Drink Ingredients & Directions
• Bing Listens: New Site Serves As A Suggestion Box For Bing Users
• Official: Google Compare For Auto Insurance Launches
• Google May Discontinue Its AJAX Crawlable Guidelines
• What’s The Most Searched Thing On Google? Turns Out It’s “Google”
• Understanding How Your Brand Drives Google Shopping Campaign Traffic
• Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis
• Understanding & Leveraging Search By Voice: Up Close @SMX
• Momofuku Ando Google Logo Marks Instant Noodle Inventor’s 105th Birthday
• Google Launches AdWords App For Android

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Marketing Success Stories: Chris King, The Train Hacker, blog.affiliatewindow.com
• Affiliate Program’s Performance is Everybody’s Business!, www.amnavigator.com

Analytics

• It’s Here: Measurement for Tougher Viewability Standards, adage.com
• With Returns Rising, Marketers Are Bullish on Data-Driven Efforts, thedma.org

Blogs & Blogging

• 5 Psychological Blocks that Stop Bloggers Going from Good to Great, www.problogger.net
• Simplifying Your Online Presence with WordPress: Establish a Business, www.wpexplorer.com
• What a brand learned from becoming a blogger, econsultancy.com

Business Issues

• Apple Suppliers Told to Produce Larger-Screen iPad in Second Half, www.wsj.com

Content Marketing

• 6 Rules You Need to Know for Adding User-Generated Content to Your Marketing, blogs.constantcontact.com
• Build your Content Marketing around a Hub & Spoke Model, www.verticalmeasures.com
• Expert Picks for the Best Content Marketing Tools, smallbiztrends.com
• How To Fix 9 Harmful Misconceptions about Content Marketing, contentmarketinginstitute.com
• This Is the Most Awful Piece of Sponsored Content I’ve Seen in a Long Time, contently.com
• Tips for Successful Content Marketing, www.compukol.com

Conversion Optimization

• 4 Ways Video Can Boost Your Conversion Rates, blog.crazyegg.com
• Do These Landing Page Design Trends Help or Hurt Conversions?, unbounce.com
• The Psychological Trigger That’s Confusing Your Customers (and What to Do about It), blog.kissmetrics.com

Copywriting, Design & Usability

• Automating Style Guide-Driven Development, www.smashingmagazine.com
• Copywriting Shortcuts: Secrets The Pros Use To Get Done Faster With Better Results, www.marketingwords.com
• Designing Animation For Mobile, techcrunch.com

Domaining

• Forbes Chats About Google’s New gTLD’s & Mucks It All Up, www.thedomains.com
• Google’s Domain Name Land Grab: Consumer Convenience Or Coercive Control Point?, www.forbes.com
• Survey: domain name registrars must focus on security and price, domainnamewire.com
• You Are Probably Not Going To Be Able To Register That .App Domain You were so keen on, tldinvestors.com

Ecommerce

• Card-not-present fraud rates will rise, the only question is when, www.internetretailer.com
• Competing on Customer Experience, www.practicalecommerce.com
• Cybersecurity: Understand the risks and plug the holes, www.internetretailer.com
• Etsy Officially Files To Go Public, Aims To Raise $100M, techcrunch.com
• Former E-Trade CMO Lands at Ecommerce Startup, adage.com
• How do 10 top UK retailers present returns information?, econsultancy.com
• International consumers want retailers to be flexible, www.internetretailer.com

Email Marketing

• 6 Ways You Can Increase Email Sign-Ups on Your Website, blog.movableink.com
• The Best Triggered Email I Ever Received, blog.returnpath.com

General Internet Marketing

• 5 Brands Marching to a Different Beat, www.thunderactive.com
• 5 Tips for Digital Marketing Newbies to Survive and Thrive, www.toprankblog.com
• Are Marketers Taking the Internet of Things Seriously?, www.emarketer.com
• Quick-Churn or Late-Churn Customers: Which Are More Valuable for Marketers?, www.marketingprofs.com
• The Power of Word of Mouth Marketing & How You Can Do It, blog.marketo.com

Internet Marketing Industry

• Bill Gedwill, an industry veteran joins Kvantum as VP Business Development, blog.kvantuminc.com
• G/O Digital, Altimeter Partner to Support Your Local Marketing, www.cmswire.com
• GoDaddy names Chief Customer Officer, new CMO, domainnamewire.com
• How CMOs Can Prove Their ROI in the C-Suite, www.marketingprofs.com
• Jirafe Announces the Predictive Commerce Intelligence Platform, jirafe.com
• Rakuten Marketing Appoints Tony Zito CEO, marketing.rakuten.com
• Retale to Launch App for Apple Watch, www.retale.com
• Salesforce Launches Marketing Cloud Predictive Decisions, www.prnewswire.com

Mobile/Local Marketing

• 3 Keys to Driving Mobile App Installs Efficiently, www.adweek.com
• A Guide to Mobile Payments, www.adweek.com
• Mobile Retail Apps’ Special Role? Price Checkers, www.emarketer.com
• Rob Norman on Viewability and Mobile Buying Issues, adage.com
• Sephora shapes mobile personalization with tailored, step-by-step experience, www.mobilecommercedaily.com
• What the future of mobile data has in store, www.mobilecommercedaily.com

Social Media

• 11 Words & Phrases to Avoid on Social Media, www.verticalresponse.com
• 3 Reasons Why Your LinkedIn Invitations Get Ignored, www.jeffbullas.com
• 5 Pinterest Image Styles That People Love to Share, www.socialmediaexaminer.com
• How B-to-B Marketers Can Improve Leads with LinkedIn, adage.com
• How B2B Marketers Can Leverage Social Media Product Advertising, www.komarketingassociates.com
• How Social Usage Varies Between Men and Women in Canada, www.emarketer.com
• How to Manage Social Media for a Multi-Brand Company, simplymeasured.com
• How to Prove Your Social Media Impact, www.convinceandconvert.com
• LinkedIn and Twitter Struggle to Balance Their Dual Business Model, www.adweek.com
• Love across the Twittersphere, www.Twitter.com
• New App Index Measures App Usage: Top 15 Social Apps, blog.similarweb.com
• Only One-Half of Teens Are Active on Facebook, www.adweek.com
• The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet, www.viperchill.com
• Twitter In Talks With Live Streaming App Periscope, techcrunch.com
• Yes, Facebook’s Organic Reach Is Terrible, but You’re Crazy if You Delete Your Page, contently.com

Video

• Build Better Facebook Videos by Using Insights Data, simplymeasured.com
• For MEC North America, The Quest For Online Video Is About Quality, Not Quantity, adexchanger.com
• YouTube Channel Strategy: How-to Reach the Right Audience, www.reelseo.com
• Video Posts Have the Most Organic Reach on Facebook, www.marketingprofs.com