Marketing Day: Facebook news, an eMarketer ad revenue report & DatavizVR rebrands as 3Data
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on March 19, 2018 at 4:00 pm | Reading time: 3 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook introduces ‘store sales optimization’ and other ad improvements for retailers
Mar 19, 2018 by Greg Sterling
Store sales optimization, Tabs for Canvas and product categories for dynamic ads designed to help retailers sell more online and in stores. - Forecast: Amazon and Snapchat gain US ad revenues at Google and Facebook’s expense
Mar 19, 2018 by Greg Sterling
eMarketer report says Amazon will cross $2 billion in US ad revenue this year. - All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018
Mar 19, 2018 by Digital Marketing Depot
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools. - 4 questions to launch your data-driven email strategy
Mar 19, 2018 by Ryan Phelan
Pondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting started. - Facebook pilots program to help creators build advertiser relationships & drive fan engagement
Mar 19, 2018 by Amy Gesenhues
The site is testing new products that will allow creators to spotlight their top fans and monetize content. - Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down
Mar 19, 2018 by Barry Levine
The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online reviews. - DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool
Mar 19, 2018 by Robin Kurzer
The new platform provides a way to show stakeholders and C-level execs data in an immersive environment. - Facebook suspends Cambridge Analytica, firm that exploited its data to support Trump election effort
Mar 19, 2018 by Greg Sterling
Cambridge Analytica and others accused of violating terms and illegally using personal data to fuel a “culture war in the US.”
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- New report: Correlation between high-performing retailers & higher investment in consumer data
Mar 19, 2018 by Robin Kurzer
Salesforce and Deloitte’s report says retailers without strong data management strategies will be left behind. - What does artificial intelligence mean for marketing agencies?
Mar 19, 2018 by Daniel Faggella
It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions.
Online Marketing News From Around The Web:
- 5 Tips for Creating Better Marketing Content, CMS Wire
- 6 Obscure Spring Holidays to Take Advantage of in Your Email Marketing, Movable Ink Blog
- Brand packaging needs a marketing tech stack too, who knew?, Chief Marketing Technologist
- For Ecommerce, Better to Use Search Ads or Display?, Practical Ecommerce
- How to Analyze Instagram Stories With Instagram Insights, Social Media Examiner
- Key Content Marketing Metrics for the Fearless Marketer, Marketo
- Pursuing Forensic Audits to Investigate Cambridge Analytica Claims, Facebook Newsroom
- Retail Email Personalization: What Consumers Want, MarketingProfs
- The Challenges of B2B Ecommerce and How to Overcome Them, Shopify
- The next billion: Marketers are finding their way on WeChat, Digiday
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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