Marketing Day: Facebook news, Adobe’s content tool & a new SMS/MMS marketing platform

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook’s ad placement reports were supposed to roll out to all advertisers last year but have not
  Feb 9, 2018 by Tim Peterson
  To address advertisers’ transparency concerns, last year Facebook said it would provide all advertisers with reports of where their ads could and did appear. But many brands are still waiting for access.
• Facebook to begin counting viewable-only impressions for Pages’ organic reach next week
  Feb 9, 2018 by Tim Peterson
  Facebook originally said it would switch to only counting viewable impressions in November 2016, but the new system took longer than expected to build.
• How to respond when customers get sour on social media
  Feb 9, 2018 by Jay Baer
  Contributor Jay Baer offers a five-point solution for dealing with customer complaints in social media.
• Going beyond Super Bowl engagement metrics to find what consumers really think
  Feb 9, 2018 by Robin Kurzer
  Advertisers need to consider consumer sentiment for a more complete assessment of ad performance.
• Adobe keeps Sensei busy with new content assignments
  Feb 9, 2018 by Barry Levine
  The artificial intelligence layer is now supporting new ways to create, manage and present content in Adobe Experience Manager.
• Led by TapCommerce founders, startup Attentive launches SMS/MMS marketing platform
  Feb 9, 2018 by Barry Levine
  Its text messaging can be targeted by behavior like cart abandonment or mobile purchases, and signups can be handled through a two-click promo.
• Facebook tests downvoting as it learns how to gauge meaningful engagement on Page posts
  Feb 9, 2018 by Tim Peterson
  Facebook’s downvoting test only applies to comments on public Page posts and does not affect how posts, comments or Pages are ranked.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• IAB’s first publication on blockchain in advertising paints an optimistic picture
  Feb 9, 2018 by Barry Levine
  The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big problems.
• Pixability guarantees YouTube brand safety for advertisers
  Feb 9, 2018 by Ginny Marvin
  Two new solutions offer refunds on YouTube placements that don’t meet each advertiser’s own brand-safe criteria.
• IAB publishes GDPR advice for advertisers who use OpenRTB
  Feb 9, 2018 by Robin Kurzer
  The organization also announced the formation of a GDPR Technical Working Group.
• How customer lifetime value analysis is transforming partner marketing
  Feb 9, 2018 by Pete Cheyne
  Contributor Pete Cheyne explains how today’s smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships.
• Beyond the AI hype: AI is here and now, and adoption is rising
  Feb 9, 2018 by Jim Yu
  Think artificial intelligence is the next big thing? Contributor Jim Yu explains it’s already being widely employed and will soon be a must-have for your marketing stack.

Online Marketing News From Around The Web:

• 16 Benefits Of Influencer Marketing Every Marketer Should Know, MediaKix
• 5 A/B testing tips for click-worthy subject lines, VerticalResponse
• 5 Best Practices for B2B Success with LinkedIn Ads, KoMarketing
• A History Of Programmatic And The Era Of Control, AdExchanger
• AdSense now supports Tamil, Inside AdSense
• Cyber Security for Marketers: 4 Tips to Get Started, MarketingProfs
• Mobile email conversions match desktop for first time, Mobile Marketer
• Publishers and brands are copying Snapchat’s Story feature for their apps and mobile sites, Digiday
• The State of Social Advertising and Tracking, Practical Ecommerce
• Why Augmented Reality Will Be Your Next Customer Channel, CMS Wire