Marketing Day: Facebook Moves To Boost The Size Of Ads In The Right-Hand Column
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking […]
Matt McGee on April 9, 2014 at 5:00 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard
Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK’s “Most […] - Facebook Moves To Boost The Size Of Ads In The Right-Hand Column
Facebook is increasing the size of its right-hand column ads. The move, announced today in a Facebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users’ News Feeds. Here’s the new look compared to the current offering: Of note, according to Facebook: Facebook users will […] - Anti-Bullying Video Gets Shorter With Each Share
To call attention to bullying, the Singapore Coalition Against Bullying for Children and Youth has released a video that gets shorter each time you view it. The black and white animated video, hosted on a site called Share It To The End, depicts a boy getting bullied at school and telling us he always feels […] - 3 Tips to Get Your Affiliate Network Working For You
Times are tough for affiliates. In February 2014, the affiliate channel accounted for only 7% of ecommerce transactions — down from 9% in February 2013, and a drop in the bucket compared to major ecommerce traffic sources like organic search (24%), paid search (19%), and email (18%). The above figures come from The Custora Pulse, […] - Klout 2.0 For iOS Brings Content Discovery & Scheduling Functionality To The iPhone
Fresh off of an acquisition by Lithium Technologies, Klout has launched a new feature-rich upgrade to their iOS app. The Klout 1.0 iOS app was quite limited, only showing the Klout score of a user. The 2.0 version is a major upgrade, tying in the significant advances in content discovery and sharing that Klout has […] - Content Marketers, Kill The Blog Category
Plato said Socrates thought very little of the then-newfangled objects that were books, arguing that the written word impinged upon man’s ability to remember and to think. In the early 60s, Marshall McCluhan went on to write about “media determinism,” an idea suggesting that our communications technologies shape the way we think. Anyone who has […] - Twitter And Facebook Declare #MarchMadness Victories
Did anyone win March Madness? No question, Shabazz Napier and his Connecticut teammates were the ones cutting down the nets after holding off Kentucky for the NCAA men’s basketball championship. But when it comes to the battle for big event social media supremacy, the clock is still running and the major players are battling for […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks
- Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work
- MapQuest Aims For Reboot With New Content, Partners, UI
- Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]
- Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases
- Google Responds To Misattributed Content Saying They May Show The Canonicalized URL
- How Much Content Do You Need For B2B SEO Success?
- Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”
Online Marketing News From Around The Web:
Affiliate Marketing
- Skimlinks Editor & Intelligent Linking: Interview with Alicia Navarro, Affiliate Marketing Blog
- Skimlinks Poised to Displace Traditional Hyperlinks With World’s First Intelligent Linking Technology, Market Wired
Analytics
- Smarter remarketing with Google Analytics, Google Analytics Blog
Blogs & Blogging
- Getty Images vs Creative Commons and Privacy: What Bloggers Need to Know, ProBlogger
- Why your brand should definitely be on Tumblr: 10 fantastic examples, eConsultancy
Business Issues
- After hitting 100 million, Facebook now aims at 1 billion users in India, m.economictimes.com
- Bazaarvoice gives up on its merger with PowerReviews, Internet Retailer
- Bobbi Brown Joins Yahoo as Editor in Chief of Beauty, Official Yahoo Blog
- Sandberg Says She’s ‘Ruled Out’ Politics, Isn’t Leaving Facebook, Wall Street Journal
- Two Twitter Product and Engineering Heads Depart Company, recode.net
- Under Growth Pressure, Yahoo’s Mayer Searches for Revenue Chief, recode.net
- Your Twitter Password Was Safe From Heartbleed. Other Social Sites? TBD., recode.net
Content Marketing
- 4 Lessons From One of History’s Most Inventive Content Marketers, Content Marketing Institute
- 5 Steps to Content Marketing Awesome – You Can Do This!, Online Marketing Blog
- The Seven Steps To Create A Winning Content Plan, Koozai
- Two Mistakes that Will Derail Content Marketing, www.revenews.com
Copywriting, Design & Usability
- 7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper, KISS Metrics
- The Perfect Storm that All Writers Need to Avoid, menwithpens.ca
- Think Your Site Needs CAPTCHA? Try These User-Friendly Alternatives., www.usertesting.com
- Why Parallax Design Doesn’t Have to Tank Your SEO, Copyblogger
- Without These Things I Could Never Write, CopyPress
Display & Contextual Advertising
- Understanding Facebook’s New Ad Structure: How a Community Manager Can Impact Ad Spend, simplymeasured.com
Domaining
- According to one start up they needed to move to the .com, The Domains
- Go Daddy/Afternic Sells $2million in domains for the week, The Domains
- Verisign There are 271 Million Domains In The World .Com/.Net Up 5% in 2013, The Domains
Email Marketing
- 55 Email Marketing Tools For Small Businesses To Use, Small Business Trends
- 7 Tactics to Generate Content for Automated Emails, Silverpop
- Do you send ReachMail campaigns from …@yahoo.com?, www.reachmail.net
- Gmail’s New Visual Promotions Tab: Quick Observations and Tips for Email Marketers, Silverpop
- Yahoo Changes May Affect Your Deliverability, blog.mailchimp.com
Internet Marketing Industry
- BrightRoll Appoints Beth Steinberg as Vice President of People, PR Newswire
- Analytics firm eCommera hires a lead marketer, Internet Retailer
- Paul Cushman Joins Dstillery as Strategic Advisor, Market Wired
- Tear Down This Wall Between Ad Tech and Marketing Automation, Marketo
Mobile/Local Marketing
- Mobile real-world engagements still lacking despite beacons, www.mobilemarketer.com
- The Growth of Mobile Ads, Vertical Measures
Other Items
- Thousands of websites still hosted on Windows XP, news.netcraft.com
Social Media
- 25 Social Media ROI Tips From the Pros, Social Media Examiner
- 3 Rookie Mistakes Almost Everyone Makes When Tweeting, www.marketingwords.com
- Facebook Content Strategy: Is it Better to Post at Non-Peak Times?, www.jonloomer.com
- Facebook Is Forcing All Users To Download Messenger By Ripping Chat Out Of Its Main Apps, TechCrunch
- Honing Your Brand Voice on Social, Contently
- NPR showcases Twitter chats for social storytelling, Official Twitter Blog
- The Real Beauty Of Twitter’s New Profile Page, www.splatf.com
- What Every Marketing Department Needs to Know About Google+, Convince and Convert
- What to Do When Social Media Is Not Working For Your Business, Social Media Examiner
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories
New on MarTech