MarTech » Marketing management » Marketing Day: Facebook Messenger news, Google’s latest anti-fraud initiatives & YouTube advertiser tools

Marketing Day: Facebook Messenger news, Google’s latest anti-fraud initiatives & YouTube advertiser tools

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on September 26, 2017 at 4:00 pm | Reading time: 5 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots
Sep 26, 2017 by Tim Peterson
Facebook aims to make businesses more aware of ways to make people more aware of their Messenger accounts.
How the Russian search market looks now
Sep 26, 2017 by Brendan McGonigle
Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google’s recent move to come into compliance with Russian competition law.
The PPC challenge of selling manufacturing capability vs. stock products
Sep 26, 2017 by Dianna Huff
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.
Martech enablement series: Part 8 — Executing martech enablement
Sep 26, 2017 by Peter Ladka
In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity.
Google announces new anti-fraud initiatives for DoubleClick Bid Manager
Sep 26, 2017 by Ginny Marvin
The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds.
Retailers, get ready: It’s the most mobile time of year
Sep 26, 2017 by Tom Mucklow
As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get higher conversions this season.
Find your target audience with YouTube video advertising
Sep 26, 2017 by Will Scott
Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing.
How Valassis used bots on Facebook Messenger to drive offlline auto sales
Sep 26, 2017 by Greg Sterling
The program was successful because it also included qualified ad targeting and human follow-up.
YouTube unveils new tools to create custom ads at scale, sequence videos & more
Sep 26, 2017 by Susan Wenograd
Director Mix can create huge numbers of ads tailored to custom audiences based on actions taken on other Google services.
Digital billboard ads for Virgin Train display live travel times in the UK
Sep 26, 2017 by Barry Levine
The campaign creators say this is the first time traffic and location data have been shown together in an outdoor campaign.
Keys to Driving Webinar Registration and Attendance
Sep 25, 2017 by Digital Marketing Depot
Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience.
Pinterest signs visual search & advertising deal with Target to license its Lens technology
Sep 25, 2017 by Tim Peterson
In a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on Pinterest ads.