Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Marketing Management » Marketing Day: Facebook Messenger news, Google’s latest anti-fraud initiatives & YouTube advertiser tools

Marketing Day: Facebook Messenger news, Google’s latest anti-fraud initiatives & YouTube advertiser tools

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on September 26, 2017 at 4:00 pm

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots
    Sep 26, 2017 by Tim Peterson
    Facebook aims to make businesses more aware of ways to make people more aware of their Messenger accounts.
  • How the Russian search market looks now
    Sep 26, 2017 by Brendan McGonigle
    Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google’s recent move to come into compliance with Russian competition law.
  • The PPC challenge of selling manufacturing capability vs. stock products
    Sep 26, 2017 by Dianna Huff
    Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.
  • Martech enablement series: Part 8 — Executing martech enablement
    Sep 26, 2017 by Peter Ladka
    In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity.
  • Google announces new anti-fraud initiatives for DoubleClick Bid Manager
    Sep 26, 2017 by Ginny Marvin
    The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds.
  • Retailers, get ready: It’s the most mobile time of year
    Sep 26, 2017 by Tom Mucklow
    As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get higher conversions this season.
  • Find your target audience with YouTube video advertising
    Sep 26, 2017 by Will Scott
    Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing.
  • How Valassis used bots on Facebook Messenger to drive offlline auto sales
    Sep 26, 2017 by Greg Sterling
    The program was successful because it also included qualified ad targeting and human follow-up.
  • YouTube unveils new tools to create custom ads at scale, sequence videos & more
    Sep 26, 2017 by Susan Wenograd
    Director Mix can create huge numbers of ads tailored to custom audiences based on actions taken on other Google services.
  • Digital billboard ads for Virgin Train display live travel times in the UK
    Sep 26, 2017 by Barry Levine
    The campaign creators say this is the first time traffic and location data have been shown together in an outdoor campaign.
  • Keys to Driving Webinar Registration and Attendance
    Sep 25, 2017 by Digital Marketing Depot
    Are you getting enough people to register and attend your webinars? A webinar is one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience.
  • Pinterest signs visual search & advertising deal with Target to license its Lens technology
    Sep 25, 2017 by Tim Peterson
    In a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on Pinterest ads.

Online Marketing News From Around The Web:

Business Issues

  • Facebook, NFL Strike Video Deal, Wall Street Journal
  • Google, Facebook, Amazon among contributors to Trump’s education initiative, Axios
  • Workplace, Facebook’s enterprise edition, snaps up Walmart as a customer, TechCrunch

Content Marketing

  • Go Interactive; Get Personal (with Your Content), Content Marketing Institute
  • How to Create Evergreen Content That Lasts (17 Tips and Tricks), Kinsta
  • Marketing, Content, or Editorial Calendars: Key Components, MarketingProfs

E-Commerce

  • 6 Uncommon Marketing Tactics to Try This Christmas, Practical Ecommerce
  • How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started), Copyblogger
  • Millennials’ Shopping Habits: Preferences, Behaviors, Trends, MarketingProfs

Email Marketing

  • 7 sensational examples of abandoned cart emails, My Emma
  • 78 Free Responsive Email Templates, Practical Ecommerce

General Internet Marketing

  • How can brands combat a lack of consumer trust?, Econsultancy
  • How EU’s ePrivacy law could impact publishers, Digiday
  • The How and Why of GDPR Compliance for B2Bs, MarTech Advisor

Internet Marketing Industry

  • Act-On Software Announces Act-On for Sugar Sales & Marketing Success Package, Act-On
  • IgnitionOne Integrates SCORE-POWERED(SM) Metasearch with Koddi to Drive Online Advertising Success, Globe Newswire
  • Linking Context to Social Care with Spredfast + Salesforce, Spredfast

MarTech

  • DX Procurement: Are You Buying Frankenstein’s Monster or the Bionic Man?, CMS Wire
  • The Blockchain Marketing Technology Landscape (2017), Chief Marketing Technologist

Mobile/Local Marketing

  • 8 Overlooked Mobile Design Best Practices You Need to Implement, Kiss Metrics
  • Where Will VR Fit Into Local Advertising? Part II, Street Fight
  • Why Your Mobile Strategy Needs an App, App Annie

Social Media

  • The Most Popular LinkedIn Content Types, MarketingProfs
  • Twitter pledges to update public policies after Trump threatens North Korea, The Verge
  • What Social Trends Are Marketers Paying Attention To?, eMarketer

Video

  • 3 tips for making effective, hyper-relevant video ads at scale, Think with Google
  • How to Upload a Video to YouTube from Start to Finish, Constant Contact
  • IAC’s Vimeo Enters Live Video Market with Agreement to Acquire Livestream and Launch of Vimeo Live, Vimeo

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.