Marketing Day: Facebook Local, 2017 holiday shopping trends & Adobe’s Launch

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook Local is the social network’s stab at Yelp, Foursquare
  Nov 10, 2017 by Tim Peterson
  Facebook’s new app lets people find nearby things to do and places to go.
• 2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
  Nov 10, 2017 by Amy Gesenhues
  Holiday shopping insights from Cardlytics, VigLinks and Valassis.
• Four key holiday paid search trends to keep an eye on
  Nov 10, 2017 by Andy Taylor
  Columnist Andy Taylor shares data that can help predict trends in the ecommerce and retail space this holiday season. Advertisers, take note!
• A CMO confession: The 5 marketing lies I’ve told myself
  Nov 10, 2017 by Joe Hyland
  What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he’s pledging to overcome.
• Delivering great customer experiences doesn’t happen overnight
  Nov 10, 2017 by Dayle Hall
  Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen.
• Adobe launches Launch, its next-gen tag management platform
  Nov 10, 2017 by Barry Levine
  The new offering allows third-party tool makers to integrate their own features into the open platform.
• AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP
  Nov 10, 2017 by Barry Levine
  Forget all the acronyms. The partnership means that publishers of internet-delivered long-form TV can now offer audience segments to advertisers.
• How are you changing your content marketing program in 2018?
  Nov 10, 2017 by Rachel Lindteigen
  To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect to see next year.
• Facebook will disable ‘Like’ button in third-party mobile apps
  Nov 10, 2017 by Tim Peterson
  Facebook is also deprecating app invite feature that developers used to organically grow their apps’ user bases.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Drift unveils a chat window that knows when your account is visiting the site
  Nov 10, 2017 by Barry Levine
  Called Drift ABM, it syncs with Salesforce CRM, notifies the account’s salesperson for that account and delivers an opening personalized message.
• What B2B marketing attributes are CMOs looking for in 2018?
  Nov 10, 2017 by Scott Vaughan
  As we edge closer to the new year, now is a good time to take a close look at the talent inside your B2B marketing team. Columnist Scott Vaughan discusses the skills and attributes CMOs should look for.
• Forrester predicts 80% of companies will fail to comply with GDPR in 2018
  Nov 10, 2017 by Amy Gesenhues
  The research firm’s latest “Predictions 2018: A Year of Reckoning” report outlines 13 business forecasts for the coming year.

Online Marketing News From Around The Web:

• Advertisers’ Biggest Misconceptions About Silicon Valley’s Two Giants, AdExchanger
• Apple’s iOS App Store adds weekend deals to boost app downloads, TechCrunch
• Bitcoin: The World’s Most Dramatic Bubble Ever?, Wall Street Journal
• How brand marketers can improve their agency relationships, Econsultancy
• Measuring Content Effectiveness: Why Time on Page Is Not Always Best, Stone Temple
• Survey Suggests Video Audience Is at Tipping Point, eMarketer
• Survey: Account-Based Marketing Is a Growing Focus for Agencies, KoMarketing
• The Twitter 280 Characters Update and When Social Marketers Should Use It, Simply Measured
• Video: 10 CRO Truth Bombs That Will Change the Way You Think, Crazy Egg
• YouTube Pre-Roll Ads: How to Acquire Customers With Video, Social Media Examiner