Marketing Day: Facebook Instant Articles, Dynamic Ads in LinkedIn, Pinterest reaches milestone & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Marketing Day Header V2 MdayHere’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Customer Data Challenge: Improve martech efficiency and ROI with unified data
    Sep 10, 2018 by Digital Marketing Depot
    Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs.
  • Pinterest says it has 250 million active monthly users
    Sep 10, 2018 by Amy Gesenhues
    The social media platform touts more than 750 billion pins, up 75 percent over last year.
  • LinkedIn brings Dynamic Ads into Campaign Manager platform
    Sep 10, 2018 by Amy Gesenhues
    Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn’s ad management tool.
  • Facebook advertisers can now manage where Instant Article, in-stream video ads appear
    Sep 10, 2018 by Amy Gesenhues
    Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Debra Mastaler
Contributor
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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