Marketing Day: Facebook hiring lobbyists, Google Surveys goes global & Springbot opens a customer data co-op

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Report: Facebook on lobbyist hiring spree
  Mar 28, 2018 by Greg SterlingFacebook is reportedly already third in lobbying spending after Alphabet and Amazon.

• Google Surveys now available in more than 50 countries
  Mar 28, 2018 by Amy GesenhuesCompanies can use the free or enterprise paid version to collect consumer insights in more countries.

• Springbot opens a customer data co-op for retail SMBs
  Mar 28, 2018 by Barry LevineThe new Exchange enables lookalike matching, followed by a drip email campaign for prospects.

• Know the facts (and avoid the myths) of martech
  Mar 28, 2018 by Scott BrinkerSplashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right? […]

• 4 ways brands can win the digital shelf in 2018
  Mar 28, 2018 by Andrew WaberInnovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what consumers want.

• Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console
  Mar 28, 2018 by Michelle RobbinsSEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
  Mar 28, 2018 by Barry LevineThe Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing tools.

• Know the facts (and avoid the myths) of martech
  Mar 28, 2018 by Scott BrinkerSplashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right? […]

• Using mobile location data to improve bank marketing results: A how-to guide
  Mar 28, 2018 by Michael Della PennaColumnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers.

• MarTech Today: Springbot’s data coop for SMBs, Suzy’s new crowd intelligence platform & Oracle’s Java lawsuit against Google returns
  Mar 28, 2018 by Barry LevineHere’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Springbot opens a customer data co-op for retail SMBs Mar 27, 2018 by Barry Levine The new Exchange enables lookalike matching, followed by a drip email campaign for prospects. The […]

• Salesforce invests in email capabilities with new Content Block SDK for email marketing
  Mar 28, 2018 by Robin KurzerThe CRM company says that it will continue to innovate in the email space because it is the most valuable channel with the highest ROI.

• Delivering optimized media-rich content for mobile
  Mar 28, 2018 by Sponsored Content: CloudinaryWe all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]

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