Marketing Day: Fewer Hoaxes In Your Facebook News Feed, YouTube’s Super Bowl Halftime Show & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on January 20, 2015 at 5:18 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Will Cut Back On Hoaxes In Your News Feed
Posts that people report as false will be flagged with a warning message, and such posts will have reduced distribution in the social network. - How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game. - YouTube’s Super Bowl Halftime Show To Feature Online Celebrities Freddie Wong & EpicMealTime’s Harley Morenstein
For the first time ever, YouTube will pit its own stars against Super Bowl halftime performances by Katy Perry and Lenny Kravitz. - EU Seeks To Overcome “Loser” Digital Status With Single Market, New Taxes On U.S. Web Companies
EU digital czar Günther Oettinger is signaling that he wants to make a series of moves to level the digital playing field for European internet companies vs. U.S. giants such as Google and Facebook. He would like to see much greater European investment in the internet sector and the near-term creation of a single digital […] - What Digital Marketers Can Expect To Learn @SMX West In Silicon Valley
Hundreds of the industry’s best and brightest search marketers to converge in San Jose for 3 Days of Search Insights Over 12 Tracks, 60 Sessions & 125+ Expert Speakers. - Toyota #OneBoldChoice Super Bowl Effort Invites People To Celebrate Their Dads
The car maker starts its plea for consumer engagement well ahead of the big game. - Content Marketing: What To Consider Before You Outsource
If you’re like many brands, you want to keep close tabs on your content marketing. Contributor Rebecca Lieb details what you should consider when hiring an outside agency to help. - WATCH: Official 2015 Super Bowl XLIX Ad Teasers & Commercials
Bud Light, Carnival Cruise Lines, Doritos, Mercedes-Benz and Wix.com first out of the gate with 2015 Official Super Bowl XLIX Ad Teasers. Click to watch all the currently available ad teasers and full-length 2015 Super Bowl Commercials as they become available. - Game On: The 2015 Marketing Land #Hashtag Bowl Is Coming Soon
For the fourth straight year, we’ll be tracking social media visibility in Super Bowl TV commercials. Here’s what to expect from that and all of our pre-game and post-game marketing coverage. - Leverage These Holiday Learnings For 2015 Retail Marketing Success
What tactics can retailers employ that were successful in the 2014 holiday shopping season? Contributor Allan Haims shares his analysis. - Rumor: Google To Buy Softcard, Indirectly Responsible For Failure Of Google Wallet 1.0
According to a story in TechCrunch today, Google is thinking about buying Softcard (formerly ISIS, compelled to rebrand for obvious reasons). The potential purchase price is rumored to be $100 million or less. With many times that invested and minimal adoption, Softcard is a failure. This is what I and others long ago predicted for […] - Does The Successful N1 Tablet Pave The Way For New Nokia Android Smartphones?
Nokia’s new Android-based N1 tablet has seen immediate success in China. Two batches of the Lollipop-running iPad-mini clone sold out very quickly. This raises the provocative prospect of a Nokia hardware comeback built around Android rather than Windows. The tablet is only available in China but coming to Europe and eventually North America. It retails for […] - Two Days Before AFC Title Game, Indianapolis Colts Takes Its Website Down
Brilliant? Stupid? Colts.com goes dark, but a call-to-action for mobile might be the real winner this weekend.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- What Time Is The State Of The Union? White House Uses SEO To Spread The Word
- Google Overtakes Traditonal Media To Become Most Trusted News Source
- Report: 2014 Was A Bad Year For Lyrics Sites In Google
- Making Customer Support Part Of Your SEO Program
- What Search Marketers Can Expect To Learn @SMX West In Silicon Valley
- Bing Tests New News Card That Expands
- How To Present Your SEO Plan
- Google Sending Mobile Usability Warnings To Huge Number Of Webmasters
- Yahoo Search Testing Google’s Search Results Design?
- This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next
- Google’s 2015 Martin Luther King, Jr. Day Logo Designed By Ekua Holmes
- Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]
Online Marketing News From Around The Web:
Analytics
- Data Analytics, So Hot Right Now, www.emarketer.com
- Why analytics will lead 2015 trends, www.bizreport.com
Blogs & Blogging
- How to Write the Perfect Blog Post: A Complete Guide to Copy, www.blogtyrant.com
- Successful Mommy Bloggers for Inspiration, www.blogherald.com
Business Issues
- Facebook soars to 400 employees in Seattle — and now it’s doubling its space to make room for more, www.geekwire.com
- Amazon Invests In 150MW Indiana Wind Farm To Power Its Data Centers, techcrunch.com
- EU Considers Taxing Google, Other U.S. Internet Firms, Wall Street Journal
- Facebook has 1,200 new openings – and not just in social media, qz.com
- Google Nears Major Investment in SpaceX to Bolster Satellites, www.theinformation.com
- Twitter just bought a Bangalore start-up to reach every Indian without a smartphone, qz.com
- US settles case over fake Facebook page, bigstory.ap.org
Content Marketing
- 10 Questions You Should Ask Your Next Content Marketing Partner, contently.com
- 3 Content Marketing Trends to Rule Them All in 2015, www.ryanhanley.com
- 5 Steps to Run Effective Large-scale Content Projects, contentmarketinginstitute.com
- 500 Top-Tier Publishers Tell You What They Want from Content Marketers, www.problogger.net
- B2B content marketing: Expert advice from Digital Outlook 2015, econsultancy.com
- EGC is the Key Content Marketing Trend, www.convinceandconvert.com
- How Cisco Wins at Content Marketing by Predicting the Future, contently.com
- How Content Marketing Can Save Your Facebook Page, www.searchenginejournal.com
- How to Create Time for Writing Great Content, www.convinceandconvert.com
Conversion Optimization
- 5 Free Tools Every Conversion Optimizer Should Know About, blog.crazyegg.com
- 5 Headline Techniques to Skyrocket Your Conversion Rate, blog.crazyegg.com
- Beyond Impressions and Reach: Connecting Campaigns to Conversions, www.marketingprofs.com
- Do Prettier, More Professional-looking Web Sites Increase Conversions?, www.uxmatters.com
- Is anyone responsible for CRO in your organisation?, econsultancy.com
Copywriting, Design & Usability
- Creative Ad Copy Still Matters, www.boostmedia.com
- Simple tricks to make your business look better, from a graphic designer, qz.com
- The Future of Large UX Design Firms, www.uxmatters.com
- The Importance of Responsive Web Design for SMB Sites, streetfightmag.com
- Using Motion For User Experience On Apps And Websites, www.smashingmagazine.com
- Using Rating Scale Questions in Your UX Research, www.usertesting.com
Domaining
- John Winston Boone Heading to Prison for Domain Fraud, performinsider.com
- ShipYourEnemiesGlitter.com: At What Price Will it Sell?, www.domaininvesting.com
E-Commerce
- 3 Beacon Trends to Watch in 2015, www.getelastic.com
- 43% of consumers prefer to shop online, www.mobilecommercedaily.com
- 7 E-commerce Tools that Should Be a Part of Your Action Plan, smallbiztrends.com
- Amazon will produce original films as another sweetener for Prime, www.internetretailer.com
- Recover Lost Sales with These Abandoned Carts Plugins, www.wpexplorer.com
- How Starbucks’ social strategy won the holidays and drove sales, www.mobilecommercedaily.com
- Steve Case on SMB Ecommerce; Big commerce Investment, www.practicalecommerce.com
- The Retail Shift from Mdots to Responsive and Dynamic Serving, pureoxygenlabs.com
- Three best practice tips for fashion ecommerce editorial, econsultancy.com
- Why integrating email with Shopify is a no brainer for retailers, myemma.com
Email Marketing
- 4 Email Marketing Mistakes that Make Your Members Hit ‘Unsubscribe’, www.wordstream.com
- 6 Mistakes that Can Get Your Emails Marked as Spam (Even if You’re Not a Spammer), blogs.constantcontact.com
- Before You Send: Your Email Checklist, blogs.constantcontact.com
- How Gap can improve its email marketing, econsultancy.com
- Interview with Email Marketer of the Year Alessandra Souers on Essential Email Marketing Tools, thedma.org
- The 25 Best Email Apps For iOS (iPhone & iPad), www.minterest.org
- The Top Rated Email Marketing Platforms, www.marketingprofs.com
- Top of the Email to Ya – More Navigation Bar Savviness, blog.getresponse.com
General Internet Marketing
- A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9 Tools to Help), unbounce.com
- P&G’s former CMO Jim Stengel on the Next Era of Marketing, blog.marketo.com
Internet Marketing Industry
- BrightRoll Insights: Introducing Advanced Research and Reporting for Programmatic Video, www.brightroll.com
- dbSignals Makes Debut With Next-Generation Marketing Automation Software, PR Web
- Visualize Marketo Data in DataHero, datahero.com
Mobile/Local Marketing
- 23 reasons why mobile users will abandon your site, econsultancy.com
- App store optimisation (ASO) for Google Play and Apple App Store, econsultancy.com
- For Mobile Growth Pay Attention To Markets Beyond The US And China, techcrunch.com
- How to Get to 5 Years of Success in Hyperlocal Publishing, streetfightmag.com
- Mobile Commerce In 2015, techcrunch.com
- Mobile Web Is Paramount For Small And Medium-Sized Publishers, adexchanger.com
- StubHub sees no easy solution to mobile Web vs. apps question, www.mobilecommercedaily.com
Social Media
- Facebook Messenger tests Google Voice-style transcriptions for sound clips, www.theverge.com
- Pinterest Advertising Problem When Advertisers Approach Pinfluencers Directly, www.thesempost.com
- The Art and Science of Facebook Marketing, www.semrush.com
- 12 Noteworthy Examples of B2B Companies on Instagram, www.komarketingassociates.com
- 5 Social Media Pitfalls Non-Profits Should Know, www.verticalresponse.com
- 6 Strategies to Add to Your Social Media Marketing Plan for 2015, www.wordstream.com
- A deeper dive into paid social media trends, www.internetretailer.com
- Advertise with Promoted Pins on Pinterest, blog.tailwindapp.com
- Are you ready to start paying for your social media?, econsultancy.com
- Bringing Twitter to more people around the world, Twitter Blog
- Do Social Media Policies Stifle Innovation?, www.socialmediaexplorer.com
- Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time, www.jonloomer.com
- Great Examples Of Twitter Based Contests and Campaigns, www.internetmarketingninjas.com
- How The Guardian became the most tweeted UK newspaper, econsultancy.com
- How To Drive Measurable Social Media Results, heidicohen.com
- How to Garner Sweet Success on Instagram, www.verticalresponse.com
- How to Manage Multiple Social Media Accounts, blog.bufferapp.com
- How to Run a Pinterest Contest Without Breaking the Rules, www.socialmediaexaminer.com
- How to Win Instagram with Six Simple Tests, www.convinceandconvert.com
- Instagram Engagement Per Post Up 11% in Q4 2014, simplymeasured.com
- Instagram Marketing: Your Complete Guide to Instagram Success, www.socialmediaexaminer.com
- LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 1), www.marketingprofs.com
- Social Media Advertising for Content Marketers, www.toprankblog.com
- Social media and e-mail get top marks in digital marketing, www.internetretailer.com
- Social Sharing of Super Bowl Ads Declines, adage.com
- The 7 Steps to Create an Awesome Contest on Instagram, www.jeffbullas.com
- Twitter advises marketers to anticipate spontaneous moments on social media, www.mobilecommercedaily.com
- Using Psychology to Build Social Media Campaigns, www.searchenginejournal.com
- What’s So Sexy About B2B Social Media Marketing?, simplymeasured.com
Video
- ComScore Dives Deeper Into Cross-Platform Video Measurement, adexchanger.com
- Overstock.com to launch video on demand and video streaming services in mid 2015, www.hollywoodreporter.com
- When Does a Parody Video Become a Full-on Brand Attack?, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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