Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook booting data brokers, simplifying privacy tools to bolster user confidence
  Mar 29, 2018 by Greg SterlingThe company is turning off ‘Partner Categories’ and adding privacy shortcuts.

• Instagram makes Stories advertising easier with automatic full-screen support
  Mar 29, 2018 by Greg FinnNo full-screen vertical content? No problem! Instagram will automatically make full-screen creative for Stories on the fly.

• LinkedIn is rolling out native video advertising & video for Company Pages
  Mar 29, 2018 by Robin KurzerVideo for Sponsored Content and Company Page video will be available to all business in the coming weeks.

• Twitter emoji ad targeting is still new territory for some brands
  Mar 29, 2018 by Amy GesenhuesAfter nearly two years since its launch, Twitter’s emoji targeting remains a new concept for advertisers.

• Programmatic performance marketing (aka affiliate marketing) questions and answers
  Mar 29, 2018 by Kevin LeeContributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space.

• Outbrain partners with Telaria to offer video ads
  Mar 29, 2018 by Barry LevineThe content discovery platform said this is its first ongoing offering of outstream video ads.

• Unleash the power of 1st and 3rd party data
  Mar 29, 2018 by Digital Marketing DepotFirst-party data — it’s what a company generates through interactions with their customers. It can include transaction data, website visitation, marketing, Customer Relationship Management (CRM) data and more. All of these data sources can and should be used to inform your understanding of who your existing customers are and how to attract new ones. But, […]

• ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
  Mar 29, 2018 by Barry LevineThe Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing tools.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• BIMI launches to add trusted logos to emails
  Mar 29, 2018 by Barry LevineThe new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust.

• Programmatic, branding, and what companies are missing: An interview with IAB’s Patrick Dolan
  Mar 29, 2018 by Blaise LuceyFrom a rejection of media trading to an embrace of data-centricity, contributor Blaise Lucey speaks to the IAB president about moving the industry forward.

Online Marketing News From Around The Web:

• Apple ups its transparency game to avoid a Facebook-like scandal, The Next Web
• Identity is maintaining the conversation, not just the winning the conversion, AdAge
• Snap Cuts About 100 Employees in Latest Round of Downsizing, Bloomberg
• Microsoft is launching a huge reorganization to focus on AI and the cloud, MIT Technology Review
• Twitter makes it easier to share the right part of a live video with launch of ‘Timestamps’, TechCrunch
• Instagram brings GIFs back to Stories with stricter moderation, The Verge
• Facebook eyes broader political ad disclosures, but won’t say when, Axios

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Michelle Robbins

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.