Marketing Day: Facebook Admin Apps, Email Tips & A Tour Of Our New Site

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Page Admins Stick To Native Facebook Apps For Posting On Business And Brand Pages How do you post to your business or brand Facebook Page? Although there’s no shortage of third-party services […]

on August 11, 2014 at 5:14 pm | Reading time: 7 minutes
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mday240pxHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Page Admins Stick To Native Facebook Apps For Posting On Business And Brand Pages How do you post to your business or brand Facebook Page? Although there’s no shortage of third-party services and apps to help Page administrators manage posting to the social network, most are using native Facebook tools, according to social media analytics provider Quintly. Quintly analyzed 5 million posts made by 110,000 Facebook Pages in July […]
  • Questions To Ask About Your Biggest Marketing Technology Challenges
    What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap their minds around the space? Many of the marketing technology solutions solve only one problem or part of the problem. There is no be-all, end-all marketing technology solution that will […]
  • Yahoo’s Twitter Account Hacked, Tweets Out Ebola Outbreak Report
    Even the big guys are susceptible to infiltration. Yahoo’s News Twitter account @YahooNews was compromised yesterday and the hackers were able to push out a fraudulent Tweet about a non-existent Ebola outbreak as shown above. Thankfully Yahoo was able to correct the issue in just a short matter of time and released the following Tweet: […]
  • Dodge Dart Finds Humor In The Endless Scroll On Its YouTube Page
    Actor/comedian Craig Robinson, famous for The Office and Hot Tub Time Machine 2 is making quite a name for himself in the ad world. Just a few months ago, he could be spotted fronting several very funny ads for Hay Day. Now, he, along with fellow actor/comedian Jake Johnson, is fronting a campaign for Dodge […]
  • Viewability Rising As Programmatic Dominates & Fraud Proliferates
    The number of companies using programmatic ad buying is increasing by the day. A recent Advertiser Perceptions survey reports that 78% of high-level decision makers are now using programmatic technologies and strategies across campaigns. On the positive side, programmatic allows marketers to buy audiences using data and increases media efficiencies. However, concerns within the real-time […]
  • 10 Reasons To Attend SMX East, Sept. 30-Oct. 2 in NYC
    We get it. You’re responsible for increasing site traffic, sales and ROI. You cope with constant algorithm updates (Penguin/Panda/Pigeon, oh my!). Evaluate new ad formats and platforms. And test, test and test again to maximize conversions. Your continued success depends on keeping up. That’s why you should come to SMX East for search and internet […]
  • Prep For Email Segmentation To Reap These 3 Benefits
    As marketers, we like deliverables. They serve as tangible signs that we’ve moved the needle on the company’s bottom line. Saying “I got 4,000 leads last month” or “my prospect list size is 78,000″ doesn’t actually say all that much, but we all feel like the bigger the number, the better. Even when speaking to […]
  • Introducing The New Marketing Land!
    Notice anything different today? I sure hope so, because we’ve just launched the new Marketing Land website! You can call it Marketing Land 2.0, if you’d like, because this is our first redesign since the site launched back in December, 2011. Our sister site, Search Engine Land, has also been relaunched. While both sites obviously […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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