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Marketing Day: Email Marketing Report, Google Opens Domain Registration Service & Twitter Planning New Homepage

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on January 13, 2015 at 5:14 pm | Reading time: 8 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More
Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month.
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Google Opens Its Domain Registration Service To All U.S. Users
Established registrars offer more services for power domainers, but Google is targeting the small business owner with basic services.
Report: 70% Of Marketers Plan To Boost Social Spending In 2015
Mobile marketing will also get more resources in 2015 according to a global survey by Salesforce Marketing Cloud.
Kraft Hockeyville Enlists NHL Legend Joe Nieuwendyk For Community Hockey Arena Improvement Effort
Kraft corporate campaign seeks to align the brand with Canada’s popular sport by doing a good deed for a local arena.
Your New Year’s Resolution Strategy: Tap Into Consumers’ Desire For Improvement
Columnist Benjamin Spiegel shares advice for messaging to consumers at this time of the year.
7 Questions Agencies Never Want You To Ask In The Sales Process
Columnist David Rodnitzky discusses some common queries and why they are (and aren’t) fair to ask.
B2B Content Marketers: Market Your Content But Focus On Value
What do decision-makers really want from your content? Columnist Jim Yu reviews the results of recent surveys to help direct the focus of your B2B content marketing efforts.
The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers
Looking for software to help you do your job better? Look no further! Contributor John Lincoln has compiled a giant list of tools of for digital marketers.
Report: Google Play Finally Passes iOS App Store In Number Of Apps, Developers
According to data from appFigures, Google Play finally passed The App Store (Apple) in number of total mobile apps. It thus also makes sense that there are now more app developers supporting Android than Apple or Amazon’s mobile platforms. There’s no mention of Windows Phone in the company’s report. Microsoft said last year that there were more than […]
7 Principles For Making The Viewable Impression Work
Contributor Peter Minnium of the IAB recaps recent controversy over viewable impressions and lays out his rationale for a realistic way forward.
Doritos Takes The Lead On Search With “Crash The Super Bowl” Campaign
The Frito-Lay brand is the first of the Super Bowl 2015 advertisers to promote its campaign on Google, Bing and Yahoo.
Brands Cozy Up To College Football Audience, But Bob Newhart Has The Winning Tweet
The championship game of first NCAA football playoff is prime target for real-time marketers, but comedian comes up with the line of the night.
Report: Twitter Planning New Home Page For Logged-Out Visitors
New home page will include advertising and try to monetize the millions of people who view Twitter content but aren’t active users, according at report in AdAge.