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Marketing Day: Echos, Google store visits & Facebook censorship

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz on November 23, 2016 at 4:00 pm | Reading time: 5 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Amazon has sold more than 5 million Echo devices, with a big holiday to come
Nov 23, 2016 by Greg Sterling
While Google Home is $50 cheaper, Echo will likely dramatically out-sell the newer device.
US Presidential election data: searcher intent vs. demographic polling
Nov 23, 2016 by Brian Ussery
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
Link building is (specialized) marketing
Nov 23, 2016 by Andrew Dennis
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.
Putting programmatic video back on the radar
Nov 23, 2016 by Alex Bornyakov
Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall.
The future of paid search buying
Nov 23, 2016 by Andrew Ruegger
Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search.
Google beefs up Store Visits reporting in AdWords in time for Black Friday
Nov 23, 2016 by Ginny Marvin
The company also shared insights on mobile’s role in driving store visits on Black Friday last year.
As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
Nov 23, 2016 by Barry Levine
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street.
Simple steps to addressing your one-time buyer problem
Nov 23, 2016 by Jordan Elkind
While you’re focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year.
Report: Facebook develops content suppression tool for China reentry
Nov 23, 2016 by Greg Sterling
Facebook’s investors are asking the company to find “the next billion users.” China offers an answer.
How to market to developers without causing dis-content
Nov 23, 2016 by Josh Aberant
Contributor Josh Aberant explains the right way to apply the principles of content marketing to meet the needs of developers.