Marketing Day: Echos, Google store visits & Facebook censorship

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Amazon has sold more than 5 million Echo devices, with a big holiday to come
  Nov 23, 2016 by Greg Sterling

  While Google Home is $50 cheaper, Echo will likely dramatically out-sell the newer device.

• US Presidential election data: searcher intent vs. demographic polling
  Nov 23, 2016 by Brian Ussery

  Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.

• Link building is (specialized) marketing
  Nov 23, 2016 by Andrew Dennis

  Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.

• Putting programmatic video back on the radar
  Nov 23, 2016 by Alex Bornyakov

  Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall.

• The future of paid search buying
  Nov 23, 2016 by Andrew Ruegger

  Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search.

• Google beefs up Store Visits reporting in AdWords in time for Black Friday
  Nov 23, 2016 by Ginny Marvin

  The company also shared insights on mobile’s role in driving store visits on Black Friday last year.

• As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
  Nov 23, 2016 by Barry Levine

  Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street.

• Simple steps to addressing your one-time buyer problem
  Nov 23, 2016 by Jordan Elkind

  While you’re focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year.

• Report: Facebook develops content suppression tool for China reentry
  Nov 23, 2016 by Greg Sterling

  Facebook’s investors are asking the company to find “the next billion users.” China offers an answer.

• How to market to developers without causing dis-content
  Nov 23, 2016 by Josh Aberant

  Contributor Josh Aberant explains the right way to apply the principles of content marketing to meet the needs of developers.

Online Marketing News From Around The Web:

Analytics

• 5 Reasons You Can‘t Put Off Hiring a Web Analyst Any Longer, semrush.com
• Google rolls out two new omnichannel metrics, internetretailer.com
• How to Get Actionable Insights From Google Analytics, MarketingProfs
• Why – and How – to Map Out Your Customers’ Journeys [Template], contentmarketinginstitute.com

Blogs & Blogging

• A first few tweaks toward a better Blogger, Official Blogger Blog
• Google’s redesigned Google Sites goes live, TechCrunch
• How to Grow Fans and Save Your Sanity by Changing the Season, ProBlogger

Business Issues

• Digg CEO Gary Liu is leaving to head up Alibaba-owned newspaper SCMP, TechCrunch
• Facebook Said to Create Censorship Tool to Get Back Into China, New York Times
• Microsoft offers EU an Outlook deal to secure LinkedIn acquisition, The Verge

Content Marketing

• 5 Content Marketing Mistakes You Need to Avoid, Search Engine People
• 6 Neuromarketing Hacks for Maximum Content Impact, quicksprout.com
• Four key content marketing principles, Econsultancy
• How to Create Content that Gets Seen, Online Marketing Blog
• How to Show Your Thanks With Content Marketing, Heidi Cohen

Conversion Optimization

• How Much Copy Should You Use On Your Home Page? – Infographic, blog.crazyegg.com

Copywriting, Design & Usability

• Does Conversation Hurt Or Help The Chatbot UX?, Smashing Magazine
• The Wireframe Perfectionist’s Guide, Smashing Magazine

Display & Contextual Advertising

• New Firefox Focus Browser for iOS Erases Your Tracks Online, smallbiztrends.com

Domaining

• A look at the top Blog related sales of all time, thedomains.com
• Another major registrar is sending expired domains to GoDaddy, Domain Name Wire
• Over 19,000 .blog domain names registered in first 24 hours, Domain Name Wire
• Urgent: update your Whois records before December 1, Domain Name Wire

E-Commerce

• 5 Tweaks to Key Products before Cyber Monday, Practical Ecommerce
• Amazon Prime memberships continue to climb, internetretailer.com
• My E-Commerce Selling Tip: Be Human, cmswire.com
• The five-day holiday e-commerce outlook: Online sales will grow, but experts are split on how much, internetretailer.com

Email Marketing

• How Do Your Email Engagement Rates Stack Up Against Your Competitors?, contently.com
• SaleCycle Introduces New Email Solutions for Helping Clients Target Their Visitors, MarTech Advisor

General Internet Marketing

• Forget learning to code; what should marketers really know?, Econsultancy

Mobile/Local Marketing

• AMP Roadmap Update for Mid-Q4 2016, Accelerated Mobile Pages Project
• Mobile Phone, Smartphone Usage Varies Globally, eMarketer

Reputation Management

• ICMediaDirect Unveil Key Features Of Online Reputation Management, wave3.com

Social Media

• 5 Split Tests for Better LinkedIn Ads, Social Media Examiner
• 7 Free Social Media Tools to Make You More Efficient, Social Media Explorer
• Here Are Some Last Minute Facebook Advertising Tips for the Holidays, smallbiztrends.com
• New Report Discovers Disconnect Between Retailers And Social Media, The Blog Herald
• Retailers need to be ready for a social media message surge, internetretailer.com
• Twitter accidentally suspends its own CEO’s account, CNN Money
• What are dark Facebook posts?, Econsultancy
• What Gets CIO Influencers Talking on Twitter, cmswire.com

Video

• Periscope Adds Themed Hearts for Thanksgiving | SocialTimes, AdWeek
• Two Former Cablevision Execs Hope To Take Local TV Targeting Tactics National, AdExchanger
• UK digital audio landscape: ‘Audio is the new video’, Digiday

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.