Marketing Day: EBay’s New Promoted Listings Ads, Marketing Automation & Social Media Sharing Tips

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Ecommerce Platform Granify Lands $7 Million Series A Funding
  Peter Thiel’s Valar Ventures leads funding of Edmonton-based ecommerce conversion platform.
• EBay’s New Promoted Listings Ads: Sellers Pay Only When Users Buy
  Ads allow sellers to promote relevant products in eBay search results.
• How To Use Partnerships To Accelerate Your Content Marketing Initiatives
  Looking to take your content marketing to the next level? Learn about the benefits of content partnerships from contributor Eric Enge.
• 5 Trends That Signal The Extinction Of Organic Search Results
  As Google’s Knowledge Graph improves, organic-less search results pages are becoming a distinct possibility, believes columnist Daniel Cristo.
• What Every CMO Should Know About Marketing Automation
  Marketing automation is more than a tool for sending emails and storing leads. Columnist Mary Wallace explains why it’s a key component of your strategy.
• Cortana For Android, iOS Coming Very Soon, Windows 10 To Sync With iPhones, Android
  Microsoft is making Windows 10 cross-device friendly. To that end the new operating system will work with Android and the iPhone to sync and make content available across all devices simultaneously.
• Rise Above The Noise With Advanced Social Media Sharing Tactics
  How do you cut through the deluge to get seen by the right audience? Columnist Jordan Kasteler shares his top 18 social sharing strategies.
• To Combat Childhood Obesity, Mobile Music Site Plays New Artists Only When Device Senses Movement
  What better way to motivate youth to move than to reward them with exclusive access to unreleased tracks from popular musicians?
• Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)
  What if there was a way to retain some of the characteristics of direct orders, but make the whole process even more efficient? Columnist Ratko Vidakovic explains private marketplaces.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Why You Should Be Using Google Analytics Smart Lists For Remarketing
• Why I Never Mine Competitors’ Backlinks
• Using Partnerships To Accelerate Content Marketing & Link Building
• Google Local Search Results Shifting After Google Maps Bomb Fix?
• Sally Ride Gets 5 Google Logos On What Would Have Been The Historic Astronaut’s 64th Birthday
• The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and Science- June 9 Webcast
• Search: The Best Way To Win An SMB’s Heart

Online Marketing News From Around The Web:

Analytics

• 3 Ways to Compromise Mobile Data, www.cmswire.com
• High-Potential Marketers Lead with Data, www.martechadvisor.com
• Travel is Trending: 5 Data-Driven Marketing Tips, www.wordstream.com
• Why Data-Driven Marketing is a Bad Idea, www.convinceandconvert.com
• With so much data, why do brands still talk about broad segments like Millennials and Baby Boomers?, econsultancy.com

Blogs & Blogging

• 27 Killer Strategies for Brainstorming Blog Post Ideas, www.jeffbullas.com
• 3 Things to Learn from the World’s 3 Most Popular Blogs, contentmarketinginstitute.com
• Four Blogging Tools to Make your Content Go Further, www.problogger.net
• How to Turn Your Blog into an Unstoppable Sales Machine, www.blogtyrant.com
• How Your Business Can Tell Its Story With Blogging, mackcollier.com

Business Issues

• Expedia sells stake in Chinese travel firm eLong to China-based Ctrip for $671 million, www.geekwire.com
• Google patents creepy smart toys that interact with kids, www.engadget.com
• Sprint Names Kevin Crull CMO, adage.com
• The biggest unicorn makers in tech, ranked, qz.com
• Tim Cook’s memo to employees on changes in Apple’s design department, 9to5mac.com

Content Marketing

• 5 Basics to Having Your Post go Viral, www.problogger.net
• 5 Content Marketing Ideas for June 2015, www.practicalecommerce.com
• 8 Effective Content Ideation Methods, www.koozai.com
• Content Marketing Secret: Tell Customers What to Expect, smallbiztrends.com
• How The Onion Gets People to Read Sponsored Content, adage.com
• How to Create Content That Your VIPs Will Love to Share, blog.bufferapp.com
• How To Work with Subject Matter Experts In A B2B Content Marketing Program, www.komarketingassociates.com
• Keep Content Flowing With This Easy Agile Marketing Tool, contentmarketinginstitute.com
• Stop Using The Same Headline, www.ppchero.com
• Taking Stock of Your Content Marketing Approach, www.compukol.com

Conversion Optimization

• 7 Ways to Win Conversions from Millennials, blog.crazyegg.com
• The Xanax-Free Approach to Relieving Anxiety on Your Landing Page, unbounce.com

Copywriting, Design & Usability

• 5 Tools for Testing Your WordPress Site’s Performance and Speed, www.wpexplorer.com
• Designing For Explicit Choice, www.smashingmagazine.com
• How to Spot a Typo at Nine Yards, www.distilled.net
• How to Write a Sales Page That Succeeds, www.convinceandconvert.com
• Responsive Design Helps Your Mobile Marketing, blog.marketo.com
• The Challenge for Writers of Web Content, www.cmswire.com
• The science behind Netflix’s first major redesign in four years, www.theverge.com

Domaining

• Numeric Domain Market On Fire, dotweekly.com
• The Co-Founder Of Minds + Machines Fred Krueger Is Leaving The Company, www.thedomains.com

Ecommerce

• Alibaba and Amazon: then and now, www.internetretailer.com
• Amazon has quietly changed the way it pays tax in Europe, qz.com
• Amazon Targets Etsy With “Handmade” Marketplace, www.wsj.com
• PayPal’s Instant Checkout “One Touch” Now Works With Bigcommerce, techcrunch.com
• Use Pinterest Analytics to Increase Visits to Your Retail Website, www.verticalresponse.com

Email Marketing

• 5 Experts Give You Their Triggered Campaign Advice, www.emailmonday.com
• An Aging Instagram Tries To Win Us Back With Email, techcrunch.com
• Master Your Email Marketing Campaign, www.martechadvisor.com
• Only 50% of Email Marketers Like Their ESPs, blog.movableink.com
• Publishers are treating email newsletters as a platform of its own, digiday.com
• The Best Welcome Email I Ever Received, blog.returnpath.com

General Internet Marketing

• 13 Things That Make Millennials A Digital-First Audience, www.adknowledge.com
• How to Track the Effectiveness of Marketing Campaigns, blog.kissmetrics.com
• Is Influencer Marketing a Trendy or Smart Strategy?, smallbiztrends.com
• The Right CMO: Issues and Remedies, www.martechadvisor.com

MarTech

• 2015 to See Increased Data and Tech Convergence across Marketing, thedma.org
• 4 topologies of integrated marketing technology stacks, chiefmartec.com
• As the C-Suite Becomes More Digital, CMOs Must Align, www.webanalyticsworld.net
• Digital Marketing Technologists Tackle Data, Content and Commerce Collision, adexchanger.com
• Digital Transformation: Your Key to Survival, www.cmswire.com
• The Ad Tech And Mar Tech Convergence Accelerates, adexchanger.com

Mobile/Local Marketing

• An Exclusive Early Look At The New Google Photos App, www.androidpolice.com
• Americans are Paying Cash for these Top 10 Most Used Apps, blog.similarweb.com
• Is app-free mobile loyalty the way of the future?, www.mobilecommercedaily.com
• Periscope on Android is LIVE, medium.com
• The State of Mobile Commerce Across The Globe, www.getelastic.com
• Amazon Has a House Party, and Your Local Business Needs an Invite, www.searchinfluence.com

Social Media

• “Taking Your Brand From the Bench to the Playing Field” on Social Media, smallbiztrends.com
• 6 Facebook Management Tools To Manage Your Daily Activities, www.razorsocial.com
• 6 Unique Ways to Target Your Facebook Ads, www.socialmediaexaminer.com
• 7 Ways to Build an Engaged Instagram Following, www.socialmediaexaminer.com
• As Social Media Gets More Visual, It’s Gotten More Invisible, adage.com
• Ask These Questions to a Social Media Agency Before You Hire Them, www.martechadvisor.com
• Boost Your Social Media Engagement With These Tips, www.ducttapemarketing.com
• Facebook begins adding critics’ reviews to restaurant pages, www.theverge.com
• Facebook Extends AMBER Alerts to Canada, www.adweek.com
• Find Your Actionable Social Media Strategy, www.searchenginejournal.com
• Global Telecoms need to adopt Twitter’s new Direct Messaging, www.conversocial.com
• How to be a Great Brand Storyteller on Twitter, www.adweek.com
• Mastering LinkedIn, The Personal Branding Epicenter of the Internet, blog.kissmetrics.com
• The 6 Rules for #DataDriven Social Marketers, www.socialbakers.com
• The BuzzFeed Economy and the Chase for Social Proof, dannybrown.me
• The Most Effective Social Networks for Marketing a Business in 2015, www.marketingprofs.com
• What Is Facebook Business Manager?, www.portent.com
• Why You Need a Social Media Calendar, www.searchenginejournal.com
• Why You Should Get Serious About Social Media Automation, www.jeffbullas.com

Video

• 13 Solutions for Sharing Video, www.practicalecommerce.com
• Multiscreen Video Ad Campaigns the Norm in Australia, www.emarketer.com
• Snapchat says its 100 million users are watching 2 billion mobile videos a day, qz.com
• Spotify’s Tricky Pivot: Getting Passive Audio Listeners to Actively Watch Video, blogs.wsj.com
• What Live Streaming Means for Small Business, blogs.constantcontact.com
• YouTube marketing strategy a top priority for social media marketers, www.convinceandconvert.com