Marketing Day: Driving mobile purchases, Facebook measurement errors FAQ & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on December 13, 2016 at 4:10 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Video Marketing 2017: What You Need to Know
Dec 13, 2016 by Digital Marketing Depot
Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video.
- How Google may be slowing down AMP by not using direct links to publishers
Dec 13, 2016 by Danny Sullivan
What’s in a name? A URL that’s not the publisher’s may not smell as sweet, when it comes to AMP. - How to drive mobile purchases this holiday season
Dec 13, 2016 by Stefan Benndorf
The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly. - MarTech Landscape: What are those DAM systems?
Dec 13, 2016 by Barry Levine
They’re not being cursed; they’re being used to manage zillions of photos, videos, graphics, and other files. - IAB begins to address messaging segment with report, standards development
Dec 13, 2016 by Greg Sterling
Trade body formally enters the messaging fray with new working group and a promise of future guidance. - Selling your agency, Part 5: The transition
Dec 13, 2016 by David Rodnitzky
Once your acquisition is signed, what’s next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients, how to maintain your culture and how to work with your new owner. - FAQ: Everything Facebook has admitted about its measurement errors
Dec 13, 2016 by Tim Peterson
We’ve made a list because Facebook has had to check its math more than twice. - Reimagine channel economics with a new vision for partner marketing
Dec 12, 2016 by Digital Marketing Depot
Every business leader knows that the keys to financial success are simple: efficient processes and tight controls on spending. But if your marketing strategy includes Channel Partners, you know that “simple” and “controlled” are two words that don’t get used very often.
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing Case Study: From Plateau to 1,600% YoY Growth, www.amnavigator.com
Analytics
- The secrets of elite analytics practices: Report, econsultancy.com
- When Should Analytic Software Be Replaced?, www.cmswire.com
Blogs & Blogging
- 5 Tips for a Smooth Transition When Moving Your Blog to a New Host, www.blogherald.com
- 9 Tools That Will Convince You to Get Active on Medium, www.internetmarketingninjas.com
- Content Optimization List: Blogging for People and Search Engines, www.semrush.com
- How To Structure Your Blog Content For Great Rankings, www.problogger.net
- How to Write Catchy Blog Post Titles That Get Clicked Like Crazy, www.jeffbullas.com
Business Issues
- Google buys smartwatch OS maker Cronologics in bid to revitalize Android Wear, www.androidguys.com
- Say hello to Waymo: what’s next for Google’s self-driving car project – Waymo, medium.com
Content Marketing
- 12 Ways You Screw Up Your Content Marketing, contentmarketinginstitute.com
- 7 Growth Hacks to Improve Your Content Strategy, www.convinceandconvert.com
- Coming Up with Compelling Headlines, www.compukol.com
- Content Marketing and Saturated Industries: Is It Even Worth Your Time, www.thesaleslion.com
- Hot Trends Expected to Run Content Marketing in 2017, www.copypress.com
- How to Make User Generated Content Work When You’re Not Coca-Cola, www.cmswire.com
Conversion Optimization
- How To Build An Irresistible Lead Magnet, www.searchenginepeople.com
- Seven tactics for increasing online conversion at Christmas, econsultancy.com
- Should You Use Navigation on Landing Pages? A Data-Driven Consideration, conversionxl.com
- What is Confidence Interval? The Conversion Rate Optimization Glossary, blog.crazyegg.com
Copywriting, Design & Usability
- 10 sensible web design trends for 2017, econsultancy.com
- WordPress 2.7 Is the Role Model for How Design Can Lead the Way, wptavern.com
Display & Contextual Advertising
- 4 Tips for Making Banner Ads That Actually Might Work, www.adweek.com
Domaining
- Free .shop domains until Christmas, domainincite.com
Ecommerce
- 4 Ways to Turn Ecommerce Shipping into Your Competitive Edge, multichannelmerchant.com
- Amazon accounts for the majority of Q3 online sales growth, www.internetretailer.com
- E-retailer beware: Holiday shoppers are impatient, www.internetretailer.com
- For Success in Ecommerce, Figure Out the “What?”, www.practicalecommerce.com
- Report: UPS, FedEx struggling to keep pace with holiday ecommerce explosion, www.retaildive.com
Email Marketing
- The Best-Performing Words in Holiday-Themed Email Subject Lines, www.marketingprofs.com
- The Ultimate Holiday Email Marketing & Landing Page Guide, unbounce.com
General Internet Marketing
- 10 Reasons Why Your Small Business Needs a Website, blogs.constantcontact.com
- 5 Influencer Marketing Myths from 2016, www.convinceandconvert.com
- 6 Tips for Marketing to Last-Minute Holiday Shoppers, smallbiztrends.com
- Influencer Marketing: How to Get an Influencer to Write for You, www.stonetemple.com
- The Microsoft HoloLens and How Brands Could Use It, www.koozai.com
Internet Marketing Industry
- Eyeota Opens New York City Office as the Center of its U.S. Operations, PR Web
- Movable Ink Surpasses 200 Billion Live Content Impressions Served, www.prweb.com
- Pyze Introduces Pyze Growth Intelligence 2.0, pyze.com
- Segment + Google BigQuery: The Easiest Way to Get Started with SQL, segment.com
- Swiftpage Launches Act! Facebook Ads Powered by Tiger Pistol, www.act.com
MarTech
- 5 Disruptions to Marketing, Part 3: Vertical Competition, chiefmartec.com
- Can Technology Predict the Next Social Media Superstar?, www.adweek.com
Mobile/Local Marketing
- Android Pay says “hajimemashite”, blog.google
- Building a Better Mobile App for the Holidays, www.martechadvisor.com
- Events From Facebook Launches for Android, www.adweek.com
- How One International Juice Company Takes Its Marketing Local, streetfightmag.com
- How text marketing can help court and maintain customer loyalty, www.mobilecommercedaily.com
- How to carry mobile holiday success into 2017, www.internetretailer.com
Social Media
- #SocialTrends2017: What to Expect in the New Year, www.emarketer.com
- 7 Ways to Add Variety to Your Twitter Marketing, www.socialmediaexaminer.com
- A Primer On Facebook Remarketing, www.ppchero.com
- Facebook Moments Comes to Desktop (Sort of), www.adweek.com
- How B2B Marketers Should Use LinkedIn Sponsored InMail, blog.adstage.io
- How to Go International on Facebook (Facebook Global Pages), ignitevisibility.com
- How to Track Facebook Conversions After February 2017, www.socialmediaexaminer.com
- Instagram Live Has Arrived. Here’s What to Do with It., simplymeasured.com
- Instagram Marketing: Strategies for Growing Your Instagram Account, blog.bufferapp.com
- Pinterest Reviews: Have You “Tried It” Yet?, www.verticalresponse.com
- Shoppable Instagram Ads, www.goinflow.com
- Snapchat rolls out Groups, letting you chat with up to 16 friends at once, venturebeat.com
- The Big Question We All Need to Ask Ourselves About Twitter in 2017, www.socialmediaexplorer.com
- The Challenges of Using Facebook’s Canvas, www.adweek.com
- The Pinterest 100: The top ideas to try in 2017, blog.pinterest.com
Video
- eMarketer Releases Latest Estimates for Digital Video Viewing in Western Europe, www.emarketer.com
- How Does YouTube, Facebook & Others Count Video Views?, mediakix.com
- Seven Tips for Creating Effective Explainer Videos, www.marketingprofs.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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