Marketing Day: Denstu Aegis Acquires Fetch, Mobile Real-Time Bidding & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: SPONSOR MESSAGE: Last Minute Guide to Holiday Advertising on Facebook As the holidays approach with a flurry of shopping activity, it’s imperative retailers devise a Facebook–specific strategy to maximize advertising dollars on […]
Amy Gesenhues on November 6, 2014 at 5:00 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- SPONSOR MESSAGE: Last Minute Guide to Holiday Advertising on Facebook
As the holidays approach with a flurry of shopping activity, it’s imperative retailers devise a Facebook–specific strategy to maximize advertising dollars on the social network. Get this report and learn 4 strategies for retailers to optimize their Facebook ad spend, including deep linking, messaging, and when to spend. - Survey: Locating Stores Is Primary Mobile Shopping Activity
As with other holiday related surveys being released almost daily, new consumer data from shopping site Retale (1,000 US adults) argue that consumers will spend more money on shopping this year. And much of that spending will be influenced by mobile. Earlier this week AppLovin projected that 30 percent of Cyber Monday e-commerce transactions would happen via mobile devices. However on Twitter Gian […] - Dentsu Aegis Aquires Fetch To Bolster Mobile Capabilities
Global marketing holding company, Denstu Aegis Network, has acquired the London-based mobile agency, Fetch, to infuse mobile capabilities throughout its businesses. “With consumers increasingly engaging with brands through mobile devices, mobile media has become a critical part of the communication ecosystem and a key driver for business outcomes,” Said Robert Horler, Chief Executive Officer of Northern […] - Beer Brand’s #EmptyPint Social Campaign Offers Free Pint To Those Who Tweet Image Of Empty Pint
How do you encourage beer consumers to drink up and have another? Fuller’s social media campaign offers to buy the next round. - The Holiday Advantage: Maturation Of Mobile Real-Time Bidding
Columnist Soo Jin Oh discusses this valuable marketing channel that’s coming along just in time for the holidays. - Kik Gives Brands More Auto-Messaging Options With Keywords In Promoted Chats
Mobile chat apps are wildly popular, especially with the coveted younger demographic, but their primary one-to-one communication functionality puts them in a hard-to-figure category for many marketers. Waterloo, Ontario-based Kik Messenger is taking a run at this issue by giving brands the means to create individual interaction at scale. In beta testing with about 25 […] - Despite “Do Not Track” Movement, Online Tracking Won’t Go Away [Web Summit]
Despite the growing interest in online privacy and the “Do Not Track” movement, one web security CEO says online tracking won’t go away — but it will evolve, and already is. Rami Essaid, CEO at Distil Networks, discussed the future of privacy and online tracking during a solo presentation today at the Web Summit in […] - Looking To Relive The Glory Days Of Social Voting, Delicious Adds Votes Feature
In a world where social voting has been cast away, Delicious is looking to buck the trend by adding a new voting feature to its site. Votes and social aggregation were once all the rage with Digg, Reddit, and Mixx ruling the space. Since then, Digg died a horrific death (only to be resurrected without […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing: It’s Unlikely That We’ll Take Search Share Away From Google
- 2014 SMX Social Media Marketing Conference Preview
- How To Maximize Local Search Traffic This Holiday Season – November 13 Webcast
- Matt Cutts: Being Google’s “Lightning Rod” For Unhappy SEOs Might Not Be Productive
- Want To Speak @ SMX West? Here’s How
- What’s Ahead For Paid Search?
- German Publisher Axel Springer: Loss Of Snippets Caused 80 Percent Traffic Drop
Online Marketing News From Around The Web:
Affiliate Marketing
- How Does Affiliate Marketing Work?, www.accelerationpartners.com
Analytics
- Marketers Worldwide Sing Praises of Data, New Study Shows, thedma.org
- More Meaningful Web Analytics: Measuring Across the Sales Cycle, www.toprankblog.com
Blogs & Blogging
- Blogging, Business and BBQ: A Marketer’s Journey to Success, contentmarketinginstitute.com
- How to Launch a Self-hosted WordPress Blog in Under 15 Minutes, www.wpexplorer.com
- When Is a Blog the Right Form of Content Marketing?, moz.com
Business Issues
- CBS Launches Ad-Supported Broadband News Feed, variety.com
- Google’s Bleeding Edge Interactive Movie Format Blows Minds, Seduces Hollywood A Listers, medium.com
- Microsoft Changes Tack, Making Office Suite Free on Mobile, www.nytimes.com
Content Marketing
- 20 Ways to Curate, Find & Share Great Content, www.searchenginejournal.com
- Content Marketing the Smart Way, pushingsocial.com
- Get Your Content Published Faster with these Image Management Tips, www.marketingtechblog.com
- Hey WSJ – Content Marketing Is NOT Native Advertising, contentmarketinginstitute.com
- How to Create Stronger, More Professional Content by Using Templates, www.firepolemarketing.com
- How to Use BuzzSumo for Content Marketing, www.wordstream.com
- If You Don’t Have Good Content, You’ll Fail on Social, relevance.com
- Picking Influencers for Your Content, www.7boats.com
- The Content Marketer’s Guide to Google Consumer Surveys, www.siegemedia.com
- The Most Effective B2B Content Marketing Strategies, www.marketingtechblog.com
- What Exactly Is Content Marketing and Why Do You Need It?, www.adknowledge.com
- Work Smarter, Not Harder: Creating a Strategic Content Plan, relevance.com
Conversion Optimization
- 4 Trust Indicators That Help Convert Online Shoppers, www.practicalecommerce.com
- 7 Tips for a Killer Call-to-Action, www.searchenginejournal.com
- 7 Ways to Boost Conversions with Personalization, blog.crazyegg.com
- Always Be Improving: The 5 Rules of A/B Testing, blog.marketo.com
- Are Your CTAs Competing With Each Other & Hurting Conversions?, www.impactbnd.com
- How Exit Overlays Can Make Your Landing Page Offer More Persuasive, unbounce.com
- Slimming Down Content on Category Page Increased Sales by 106.26%, vwo.com
Copywriting, Design & Usability
- 10 ways to improve mobile UX, yoast.com
- 3 Reasons You Need a Responsive Website, www.b2binboundmarketer.com
- Why Most Writing Tips Are Useless (and How to Really Up Your Game), boostblogtraffic.com
Display & Contextual Advertising
- Build CTAs and Distribute as Banner Ads with Bannersnack, www.marketingtechblog.com
Domaining
- Battles for .chat, .style, .tennis, bingo and .sas over, domainincite.com
- BuyDomains and the economics of large domain portfolios, domainnamewire.com
- New gTLDs steal $5 million from Web.com’s top line, domainincite.com
E-Commerce
- “Dad-ifying” retail product descriptions for the holidays, www.internetretailer.com
- 15 Holiday Retail Stats That Every Marketer Needs to See, www.adweek.com
- 8 Mistakes That Could Be Absolutely Destroying Your Checkout Process, blog.kissmetrics.com
- Consumers are less likely to shop at retailers that have experienced a data breach, www.internetretailer.com
- Holiday web sales will start strong during Thanksgiving weekend, www.internetretailer.com
- The Crucial Starting Point For Building a Digital Commerce Business, www.copyblogger.com
Email Marketing
- 7 Email Templates to Help You Save Time and Drive Results this Holiday Season, blogs.constantcontact.com
- Optimizing Email Design to Capture the Attention of Your Reader, www.marketingtechblog.com
- The Death of Email Blasts, overit.com
- What Google’s Inbox Means for Email Marketing Teams, blog.custora.com
- What’s the Best Time and Day to Send an Email?, blog.getresponse.com
General Internet Marketing
- 5 Fresh B2B Marketing Stats & What They Mean to You, www.komarketingassociates.com
- Winning Your Digital Marketing Pitch, www.seerinteractive.com
Internet Marketing Industry
- 6 questions with the most active VC in marketing tech, chiefmartec.com
Mobile/Local Marketing
- Apple Pay puts mobile payments firmly on the retail agenda, www.internetretailer.com
- How does Facebook classify Android devices? By year, www.insidefacebook.com
- How Hyatt uses mobile to improve the customer experience, econsultancy.com
- How to Reach Your Mobile Marketing Objectives, www.compukol.com
- The iPhone 6’s tremendous global impact, qz.com
Social Media
- 5 Ways to Leverage Instagram Engagement into New Followers, simplymeasured.com
- 6 Ways to Improve Twitter Engagement With Psychology Principles, www.socialmediaexaminer.com
- Coming Together to Fight Ebola, newsroom.fb.com
- How Social Media Automation Can Cut Your Sharing Time In Half, blog.bufferapp.com
- How to Optimize Paid and Organic on Facebook, www.socialbakers.com
- Indiana University Athletics Bring Fan’s Twitter Stories to Life, www.convinceandconvert.com
- Maria Contreras-Sweet of SBA Talks with Facebook for Business, allfacebook.com
- See How the Top Fast Food Chains Are Performing on Facebook and If Fans Are Liking It, www.adweek.com
- The 10 Most Popular People on Twitter, www.mediabistro.com
- The Huge Misconceptions About Sponsored Posts, www.johnchow.com
- What does the Facebook Marketing Partners change mean for the marketing ecosystem?, www.insidefacebook.com
- Why Are My Facebook Page’s Posts Getting Bundled Together?, techcrunch.com
Video
- A Video Tour of YouTube’s New York Studio and BrandLab, adage.com
- How To Simplify Video Production By Doing It In The Cloud, blog.visual.ly
- YouTube Influencer Marketing is NOW Open to All Brands, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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