Marketing Day: Defining Your Marketing Success Metric, Twitter’s “While You Were Away” Feature & Shaping Brand Attitudes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: What’s Your Marketing Success Metric? Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned. Is Twitter […]

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

Ecommerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Reputation Management

Social Media

Video


Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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