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Marketing Day: Defining Your Marketing Success Metric, Twitter’s “While You Were Away” Feature & Shaping Brand Attitudes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: What’s Your Marketing Success Metric? Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned. Is Twitter […]

Amy Gesenhues on January 2, 2015 at 4:00 pm | Reading time: 9 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

What’s Your Marketing Success Metric?
Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned.
Is Twitter Launching An Algorithmic News Feed Feature? ‘While You Were Away’ Spotted In The Wild
Users may not have to sort through a full list of Tweets to find the best content courtesy of a “While you were away” feature spotted in the wild.
How To Shape Your Personal Brand Attitude
When you develop your personal brand, you need to watch your attitude. I don’t mean this in the “shame on you” sense. I’m referring to the unique attitude that you create when you develop a personal brand. Your attitude is one of the most essential components of your personal brand. Here’s how to shape it. […]
Jose Cuervo Plays “Auld Lang Syne” With 57 Tequila Bottles
As you head out for New Year’s Eve festivities tonight, here’s a little inspiration for your evening. Traditionally, New Year’s Eve is associated with champagne. But Jose Cuervo would like you to alter your mentality on that tradition. To help you do so, they’ve come up with an interesting method of persuasion. Working with agency McCann […]
Top 10 Most Tweeted 2014 Sports Events: Super Bowl No. 1, But World Cup Wins 6 Of The Top 10 Spots
Soccer and football dominated Twitter this year, with the most tweeted sporting events split among the World Cup, NFL and BCS championship.
3 Steps To Better Understand Your Customers’ Content Needs In 2015
Contributor Jonathan Blank discusses the steps he will take to better understand his brand’s customer base this year and invites you to do the same.
How To Make User-Friendly (And Search-Engine Friendly) Scannable Content
Back in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive user experience. My rules state that a website should be: Easy to read Easy to navigate Easy to find Consistent and clear in layout, design, and labeling Quick to download Some […]
Top 10 Columns From Marketing Land Contributors In 2014: The Most Popular Overall
What columns did readers find most useful and thought-provoking this year? Check out the top trafficked columns of 2014!
A Year In Social Sharing: Marketing Land’s Top 25 Most Shared Stories Of 2014
Which stories did our readers find so compelling they just had to share them with their social circles?
Hyundai’s Exobaby Ad “Tops” Viral Video Chart
It’s December 30. And you know what that means, right? We’re in the heart of the holiday week. And you know what else that means? None of you are working. None of you are creating awesome sauce we can write about here on Marketing Land. But the show must go on, and go on it does. […]
Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week)
Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article you’ll read aims to make bold predictions and be the first to forecast where our industry is headed, very few are grounded in actionable advice. So instead of predicting what’s ahead, let’s take some time […]