Marketing Day: Defining Your Marketing Success Metric, Twitter’s “While You Were Away” Feature & Shaping Brand Attitudes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• What’s Your Marketing Success Metric?
  Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned.
• Is Twitter Launching An Algorithmic News Feed Feature? ‘While You Were Away’ Spotted In The Wild
  Users may not have to sort through a full list of Tweets to find the best content courtesy of a “While you were away” feature spotted in the wild.
• How To Shape Your Personal Brand Attitude
  When you develop your personal brand, you need to watch your attitude. I don’t mean this in the “shame on you” sense. I’m referring to the unique attitude that you create when you develop a personal brand. Your attitude is one of the most essential components of your personal brand. Here’s how to shape it. […]
• Jose Cuervo Plays “Auld Lang Syne” With 57 Tequila Bottles
  As you head out for New Year’s Eve festivities tonight, here’s a little inspiration for your evening. Traditionally, New Year’s Eve is associated with champagne. But Jose Cuervo would like you to alter your mentality on that tradition. To help you do so, they’ve come up with an interesting method of persuasion. Working with agency McCann […]
• Top 10 Most Tweeted 2014 Sports Events: Super Bowl No. 1, But World Cup Wins 6 Of The Top 10 Spots
  Soccer and football dominated Twitter this year, with the most tweeted sporting events split among the World Cup, NFL and BCS championship.
• 3 Steps To Better Understand Your Customers’ Content Needs In 2015
  Contributor Jonathan Blank discusses the steps he will take to better understand his brand’s customer base this year and invites you to do the same.
• How To Make User-Friendly (And Search-Engine Friendly) Scannable Content
  Back in 1997, I created my 5 Fundamental Rules of Web Design. These website design rules are very simple, but critical, for a positive user experience. My rules state that a website should be: Easy to read Easy to navigate Easy to find Consistent and clear in layout, design, and labeling Quick to download Some […]
• Top 10 Columns From Marketing Land Contributors In 2014: The Most Popular Overall
  What columns did readers find most useful and thought-provoking this year? Check out the top trafficked columns of 2014!
• A Year In Social Sharing: Marketing Land’s Top 25 Most Shared Stories Of 2014
  Which stories did our readers find so compelling they just had to share them with their social circles?
• Hyundai’s Exobaby Ad “Tops” Viral Video Chart
  It’s December 30. And you know what that means, right? We’re in the heart of the holiday week. And you know what else that means? None of you are working. None of you are creating awesome sauce we can write about here on Marketing Land. But the show must go on, and go on it does. […]
• Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week)
  Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article you’ll read aims to make bold predictions and be the first to forecast where our industry is headed, very few are grounded in actionable advice. So instead of predicting what’s ahead, let’s take some time […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Breaking The Glass Ceiling Of Search Through Acquisition
• Search In Pics: Google Winter Vacation, Boot Loops Cereal & Penguin Appetizers
• New Year 2015 Google Logo Says Hello To The New Year With A Bang
• China Cuts Access To Google Search & Other Google Properties
• 2014 Trending Topics Highlighted In Google’s New Year’s Eve Logo
• AdWords Scripts For Every Level: Part 3, Advanced Tips For Unleashing The Power Of Scripts
• The Social Side Of Search Engine Land: Our Top 25 Most Shared Stories Of 2014
• Search Engine Land’s Top 10 Columns Of 2014

Online Marketing News From Around The Web:

Affiliate Marketing

• 2014 Affiliate Marketing Year in Review: 5 Key Trends, www.amnavigator.com

Blogs & Blogging

• 15 Good Habits that will transform your blog this year, www.probloggingsuccess.com
• 15+ Tips for Buying the Perfect WordPress Theme, www.wpexplorer.com
• Leveraging Reviews, Comments, and Opinions in a Corporate Blog Setting, www.blogherald.com
• Selling eBooks and Digital Products on Your Blog? You Need to Know About EU VAT-MOSS, www.problogger.net
• Step by step to Write a perfect blog post, heedpages.com
• The Most Crippling Blogging Mistakes Made in 2014, www.blogherald.com
• Which Platform Will Bring More Traffic To Your Blog?, blog.similarweb.com

Business Issues

• Pastebin, Dailymotion, Github blocked after DoT order, m.timesofindia.com
• Is Microsoft Getting Ready To Replace Internet Explorer?, www.thedomains.com
• Marissa Mayer’s Yahoo is a case study in the toxic nature of stack ranking, qz.com

Content Marketing

• 10 Research-Driven Insights about Content Marketers in 2015, contentmarketinginstitute.com
• 14 Ways to Amp Up Your Content Marketing Strategy, www.searchenginejournal.com
• 17 Ideas on How to Do Clever Content Marketing, www.jeffbullas.com
• 3 Subtle Content Techniques That Make Your Offer Addictive, www.copyblogger.com
• 35 Tactics To Improve Your 2015 Content Marketing, heidicohen.com
• A Blueprint to Jump-Start Your Content Marketing Strategy, contentmarketinginstitute.com
• Why Content Marketing Is an All-In Proposition, adage.com
• Your 12 Point Content Marketing Strategy, pushingsocial.com
• Your Content Marketing Silver Bullet: Liveblogging Events, www.toprankblog.com

Conversion Optimization

• 3 Advanced Conversion Tips Learned this Holiday Season, blog.crazyegg.com
• 7 Important A/B Testing Rules to Follow for Better Results, blog.crazyegg.com
• Increasing conversion rates with a visual search tool, www.internetretailer.com
• The Psychology of a Successful Testing Program, conversionxl.com
• Top 10 Must-Have Resources for Conversions & Rankings in 2015, www.marketingwords.com
• Using Bullets and Charts to Increase Conversion, blog.convert.com

Copywriting, Design & Usability

• 6 Ecommerce Design Trends for 2015, www.practicalecommerce.com
• 7 UX Fails That Ruin the Mobile Experience, blog.crazyegg.com
• Designing With Your Clients, www.smashingmagazine.com
• Navigation Tips for your Mobile Website, www.7boats.com
• You’ve Been Served Poor UX, uxmag.com

Domaining

• 2014 in Review: New TLDs, domainnamewire.com
• Expired Domain Name Report, New Year’s Day Edition, domainnamewire.com
• One company now owns almost a third of all registrars, domainincite.com
• Why Hasn’t Godaddy Filed UDRP On Phishing Domains?, www.thedomains.com

Ecommerce

• Grocery Delivery Startup Instacart Scores $220 Million Investment, recode.net
• A Guide to Choosing Shopping Cart Software, growmap.com
• Alibaba Group Sites Dominate Ecommerce in China, www.emarketer.com
• How excellent is your ecommerce site?, www.internetretailer.com
• How Kohl’s used Twitter trivia to stand out on Black Friday www.blog.twitter.com
• Retailers Shift Holiday Mobile Promo Dollars, www.emarketer.com
• Selling to the next generation of online B2B buyers, www.internetretailer.com

Email Marketing

• 20 Email Marketing Tips For Local Businesses, blog.getresponse.com
• 6 Battle-Tested Tips to End Email Overload, blog.hootsuite.com
• Access To Gmail Partially Restored In China, techcrunch.com
• Creative Unsubscribes: Optimizing Email Marketing Strategy, blog.crazyegg.com
• REPORT: Facebook Killed Email? Not So Fast, allfacebook.com
• VITAL: 15 Predictions to Read Before You Start a Blog in 2015, www.blogtyrant.com

General Internet Marketing

• The biggest brand fails of 2014, digiday.com
• Attention: Are Marketers Still Missing the Point?, www.ryanhanley.com
• Three Seismic Threats to Marketers Hitting in 2015, adage.com

Mobile/Local Marketing

• 2014’s Biggest Mobile Advertising Developments, AdWeek
• 2015 is the year of the Apple Watch, qz.com
• 5 mcommerce developments that mattered in 2014, www.mobilecommercedaily.com
• 5 Mobile Engagement Strategies to Boost Your Marketing in 2015, www.silverpop.com
• Here’s How Chat Apps Are Becoming As Important As Social Media For Brands, TechCrunch
• How and why to get customers to sign up for your text messages, www.internetretailer.com
• Macy’s is 2014 Mobile Retailer of the Year, Mobile Commerce Daily
• Steve Wozniak on Google Glass: “A Great Product That Will Not Succeed”, Glass Almanac
• The Nexus of All Things Local, blog.biakelsey.com
• Two Major”Local Metatrends” of 2014, screenwerk.com

Reputation Management

• Online Reputation Management Best Practices, www.techwyse.com

Social Media

• Your 2015 resolutions on Twitter, Twitter Blog
• 10 Things We’ve Learned About Social Media in 2014, blog.bufferapp.com
• 3 Reasons to Use Pinterest in 2015, www.searchenginejournal.com
• 3 Twitter Search Tricks You’ll Love Playing with, www.internetmarketingninjas.com
• 30 Things To Do On Google+ For Outrageous Success In 2015, blog.getresponse.com
• 36 Tools and Tips for Social Media Marketers, www.socialmediaexaminer.com
• 5 Best Practices You Can Use to Get Your Pins Found in Pinterest’s Smart Feed, blogs.constantcontact.com
• 5 Simple Ways to Engage Your Customers Through Instagram, blogs.constantcontact.com
• 7 Top Social Media Trends That Will Impact Your Marketing In 2015, www.jeffbullas.com
• A Behind-the-Scenes Analysis of Social Media Content Trends, contentmarketinginstitute.com
• Familiar, Timely, and Novel Images Win Fans’ Hearts on Facebook, simplymeasured.com
• Just 4% of Employees Say Social Media is “Very Important” to Their Job, www.mediabistro.com
• Mark Zuckerberg Is Crowdsourcing His New Yearâ��s Resolutions On Facebook, techcrunch.com
• Pros, Cons of Hootsuite for Social Media Management, www.practicalecommerce.com
• Romance Your Customers Before Asking Them For A Date – A Social Selling Strategy, marketingthink.com
• The 10 Most Popular People on #Twitter, www.mediabistro.com
• The 8 Biggest Problems Facing Social Media Marketers, www.mediabistro.com
• Top 25 Facebook pages: January 2015 – FC Barcelona, Real Madrid pass King of Pop, www.insidefacebook.com
• Twitter should ban @HistoryinPics and other accounts that repeatedly share false information, pando.com
• What Are The Best Times to Post on Social Media, www.quicksprout.com
• Why Twitter is Not a Marketing Strategy, www.ryanhanley.com

Video

• 10 Best Brands in Digital Video in 2014, www.thevideoink.com
• Luxury brands’ missed opportunity: YouTube, www.cnbc.com
• 11 Guaranteed Reasons Why No-one is Watching Your Videos, www.reelseo.com
• Here Are the Top Branded Instagram Videos of 2014, AdWeek
• How to Create Facebook Video Ads, www.socialmediaexaminer.com
• How To Find The Right YouTube Influencers For Your Brand, techcrunch.com
• Quickly Add YouTube Search Results to Playlists, googlesystem.blogspot.com
• YouTube tests hide player’s controls, allgoogletesting.blogspot.com