Marketing Day: December Ecommerce Report, More Facebook Video Stats & CMO Predictions For 2015

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Google “Store Visits” Part Of Larger Movement Toward Metrics That Matter
  Even as the IAB reported today that Q3 digital advertising revenues were the highest recorded to date, the industry is in the midst of soul searching — if not crisis. A recent analysis from the Association of National Advertisers found that there are billions of dollars of annual online ad fraud in the US. And Google recently […]
• December 2014 Ecommerce Orders Up 16.5% & Revenue Climbs 15.6% Over Last Year [Report]
  Custora says current trends indicate another record-breaking holiday season for online retailers.
• More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report]
  SocialBakers says natively uploaded videos are winning an 80 percent share of all video interactions happening on Facebook.
• Old Navy Celebrates 12 Days Of Christmas With #StealOrStay White Elephant Vine Game
  This month, working with We Are Social and Niche Media, Old Navy launched a white elephant gift swap game called #StealOrStay. For 12 days, beginning December 8, the brand is posting the 12 gifts it will give away on Vine and Twitter. To enter a drawing to win a prize, a person must retweet or […]
• What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015
  Mobile marketing is top of mind for many, along with content, video and social all playing an integral role in the coming year.
• Would Someone Please Tell SEO Tool Makers About Mobile?
  Industry leaders in digital marketing have long called for an increased focus on mobile. But columnist Bryson Meunier notes that these companies may not be practicing what they preach.
• Report: Most News Sites Score A “D” For Mobile User Experience
  While not yet dominant across the industry, mobile visits to news sites continue to grow. Yet most of the top traditional news sites woefully underperform on mobile devices according to The Search Agency’s latest “User Experience Scorecard.” The company scored the mobile performance of the “top 50 print news and media companies” in terms of “user […]
• Brand Safety’s Moment Has Arrived (At Last)
  When I started the 614 Group in 2011, digital brand safety was a key component of the original business plan. However, if I had tried to hold an actual summit on the topic, I probably wouldn’t have been able to fill a phone booth with high-level ad-tech veterans. Fast forward to three years later: in […]
• SMX West Rates Increase Tomorrow – Register Now & Save!
  SMX West Super Early Bird rates expire tomorrow, Friday, December 19. Register now and join us in San Jose March 3-5. Here’s what you get: Exceptional content: 60 tactic-packed sessions, inspiring keynotes and clinics Invaluable connections: Meet the expert speakers and fellow attendees who share your interests and challenges pre-show and in-person at our many […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords
• Bing Updates iOS App Adding Swipeable Trends & Redesign Home Screen
• Effective Keyword Targeting: The Key To Growing Traffic & Revenue
• Connecting AdWords Scripts & The Advanced Calendar API
• SMX West Rates Increase Tomorrow – Register Now & Save!

Online Marketing News From Around The Web:

Affiliate Marketing

• Understanding Incrementality in Affiliate, www.accelerationpartners.com

Blogs & Blogging

• 14 Brands Who Owned Tumblr This Year, www.searchenginejournal.com
• From Brain To Blog – How to Work with Industry Experts, www.lunametrics.com

Business Issues

• 1 in 5 Europeans Has Never Used the Internet, Wall Street Journal
• Costolo’s Family Trusts Sell Remaining Twitter Stock, Bloomberg
• PayPal VP of Growth Stan Chudnovsky Joins Facebook as Product Manager for Messenger, allfacebook.com

Content Marketing

• 35 heart-warming quotations for content marketers and strategists, econsultancy.com
• 5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers, www.copyblogger.com
• Curating and Creating Content for a Socially Engaged Audience, relevance.com
• Four Tips for Cooking Up and Serving Consumable Content, www.marketingprofs.com
• How to Leverage the Best Content Formats of 2014, moz.com
• Is Content Curation Dead?, blog.raventools.com
• Sharing and Creating Content on the Go Made Easy With These Tools, blog.hootsuite.com
• The Content Conundrum: Is Clickbait The New Face Of Content Marketing?, blog.visual.ly
• What Content Marketing Will Look Like in 2015: Future of Content Marketing, seo-hacker.com
• Why Your Brand Needs an Editor, contently.com

Conversion Optimization

• 3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy, unbounce.com
• How Top B2B Companies Use Customer Insights to Succeed: Step 3 – After the Conversion, www.usertesting.com
• Try Using This Weird Tactic to Boost Conversions, blog.crazyegg.com
• What is a Landing Page?, www.autopilotyourbusiness.com

Copywriting, Design & Usability

• Ecommerce Psychology: Is Your Site’s Design Losing Customers?, www.techwyse.com
• Responsive Web Design Checklist, www.blueinteractiveagency.com
• Web Design Tips: 6 Steps for Establishing a Great Working Relationship with your Designer, growmap.com

Ecommerce

• Amazon Brings One-Hour Delivery To NYC With Prime Now, techcrunch.com
• Desktop-to-mobile shift alters shopping, USA Today
• Ecommerce in 2014: which brands are getting it right?, econsultancy.com
• For Converting Ecommerce Transactions, Time is of the Essence, www.dexmedia.com
• How a U.S. shopping site attracts 3 million followers on a Chinese social network, www.internetretailer.com
• How to Increase In-Store Sales With Online Marketing, blog.zogdigital.com

Email Marketing

• Email marketing helps S&S Brand whet its customers’ appetites, www.verticalresponse.com
• Get Ready to Receive More Personalized Emails, www.emarketer.com
• Should You Still Send Plain-Text Versions of Your Emails?, blog.getresponse.com

General Internet Marketing

• How to Prepare Your Digital Marketing Strategy for 2015, www.searchenginejournal.com

Internet Marketing Industry

• Ifbyphone’s Winter 2014 Release: Call Analytics & Automation, public.ifbyphone.com
• Mavrck Raises $2.5M Series A from GrandBanks Capital, www.mavrck.co
• NetSuite Grabs Microsoft Dynamics GM for CMO Role, adage.com

Mobile/Local Marketing

• 6 Mobile-Friendly Navigation Best Practices, www.bruceclay.com
• How marketers can leverage revamped iOS notification widget, www.mobilemarketer.com
• Move Over, Mobile: Here Comes Cross-Device, www.adexchanger.com
• Target meets last-minute shoppers’ needs via mobile services, offers, www.mobilecommercedaily.com
• The best mobile campaigns from 2014, econsultancy.com
• Yahoo App Adds Local News, Commenting, yahoo.tumblr.com

Social Media

• 4 Brands Using Holiday Pinterest Gift Ideas to Create Sales, www.bluefountainmedia.com
• 5 Small Business Tips On Social Media Optimization, blog.woorank.com
• 6 Social Media Marketing Trends for 2015, www.practicalecommerce.com
• Are You Promoting Social Content Properly?, performinsider.com
• Atlas: Is Facebook’s demographic data a marketing silver bullet?, www.insidefacebook.com
• Etsy links online marketplace to social commerce, www.mobilecommercedaily.com
• Figure out the Best Hashtags to Use, www.blogherald.com
• How to Expand Your Pinterest Strategy Beyond Images, smallbiztrends.com
• How to Optimize Your Twitter Profile for Mobile Users, www.socialmediaexaminer.com
• NBC Universal Offers Social Media Guarantees to Advertisers, adage.com
• Still Mastering Facebook. Do I Really Need to Learn Snapchat?, New York Times
• The 10 Most ‘Loved’ Brands on Social Media, www.marketingprofs.com
• The key to social media success rests with HR?, www.businessesgrow.com
• The World of Social Media 2014: Statistics, Facts & Figures, www.mediabistro.com
• Top 10 Twitter Tips For Newbies, www.socialbro.com
• What Role Does Facebook Play in Holiday Shopping?, www.emarketer.com
• What Will Facebook Privacy Be Like in 2025?, allfacebook.com

Video

• YouTube Video Descriptions: A How-To Guide to Optimizing!, www.reelseo.com